Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Wed, Jul. 11 2012

Wide (1000+)

#TitleWed, Jul. 11 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$6,503,281-25%4,3180$1,506$159,713,6291Sony / Columbia
2Ted (2012)$4,004,880-16%3,25617$1,230$133,085,7152Universal
3Brave$2,650,102-16%3,891-75$681$182,313,6153Disney
4Magic Mike$2,503,417-11%3,120165$802$80,367,7192Warner Bros.
5Savages$1,537,380-21%2,628--$585$21,312,3301Universal
6Katy Perry: Part of Me 3D$1,084,017-20%2,730--$397$13,850,0521Paramount
7Madagascar 3: Europe's Most Wanted$1,067,702-17%2,861-854$373$199,196,8455Paramount / DreamWorks
8Tyler Perry's Madea's Witness Protection$964,045-20%2,1610$446$49,036,9872Lionsgate
9People Like Us$293,188-20%2,0550$143$10,102,9572Disney / DreamWorks
10Marvel's The Avengers$272,336-13%1,125-227$242$611,973,43310Disney
11Abraham Lincoln: Vampire Hunter$261,902-14%1,657-1100$158$34,879,9793Fox
12Prometheus$224,014-13%1,105-279$203$123,094,7835Fox
13Snow White and the Huntsman$206,845-12%1,152-489$180$150,406,9306Universal

Limited (100 — 999)

#TitleWed, Jul. 11 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$492,177-7%88430$557$28,280,4277Focus
2Men in Black 3$193,344-18%879-238$220$173,710,1457Sony / Columbia
3The Best Exotic Marigold Hotel$99,004-8%359-60$276$42,284,13510Fox Searchlight
4Rock of Ages$78,255-4%701-549$112$37,205,8794Warner Bros. / New Line
5That's My Boy$72,837-23%400-630$182$36,339,2624Sony / Columbia
6The Hunger Games$51,441-2%228-50$226$404,532,84716Lionsgate
7Dark Shadows$44,755-4%303-62$148$76,993,0329Warner Bros.
8Battleship$39,840-6%249-59$160$64,454,4708Universal
9What to Expect When You're Expecting$31,996-11%23633$136$40,518,9258Lionsgate
10Safety Not Guaranteed$29,5986%109-3$272$2,251,8305FilmDistrict
11Dr. Seuss' The Lorax$27,995-9%175-27$160$213,574,28519Universal
12The Dictator$20,946-14%18656$113$59,378,4038Paramount
13Mirror Mirror$12,939-10%119-47$109$64,692,77815Relativity Media

Platform (1 — 99)

#TitleWed, Jul. 11 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$65,3403%520$1,257$5,244,76412Warner Bros. / IMAX
2Beasts of the Southern Wild$40,8795%1912$2,152$863,9432Fox Searchlight
3The Intouchables$32,410-4%60-8$540$3,190,1577Weinstein Company
4Born to Be Wild 3D$15,755-8%330$477$19,884,73466Warner Bros. / IMAX
5The Three Stooges$8,429-17%76-41$111$43,938,05013Fox
6The Cabin in the Woods$7,357-2%83-66$89$42,065,48113Lionsgate
7The Lucky One (2012)$6,7387%72-43$94$60,414,36612Warner Bros.
8For Greater Glory$6,2903%39-8$161$5,433,0636ARC Entertainment
9Chernobyl Diaries$3,034-5%38-107$80$18,094,7617Warner Bros.
10Easy Money (2012)$1,503--1--$1,503$1,5030Weinstein Company
11Crooked Arrows$1,073-3%11-2$98$1,824,5328Branded/Peck Films
12The Raven$6031%29-49$21$16,007,67111Relativity Media