Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Thu, Jul. 12 2012

Wide (1000+)

#TitleThu, Jul. 12 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$6,158,618-5%4,3180$1,426$165,872,2471Sony / Columbia
2Ted (2012)$3,760,680-6%3,25617$1,155$136,846,3952Universal
3Brave$2,587,182-2%3,891-75$665$184,900,7973Disney
4Magic Mike$2,452,356-2%3,120165$786$82,820,0752Warner Bros.
5Savages$1,419,120-8%2,628--$540$22,731,4501Universal
6Madagascar 3: Europe's Most Wanted$1,034,877-3%2,861-854$362$200,231,7225Paramount / DreamWorks
7Katy Perry: Part of Me 3D$1,002,885-7%2,7300$367$14,852,9371Paramount
8Tyler Perry's Madea's Witness Protection$990,7073%2,1610$458$50,027,6942Lionsgate
9People Like Us$298,2662%2,0550$145$10,401,2232Disney / DreamWorks
10Marvel's The Avengers$288,2996%1,125-227$256$612,261,73210Disney
11Abraham Lincoln: Vampire Hunter$268,1102%1,657-750$162$35,148,0893Fox
12Prometheus$233,9784%1,105-147$212$123,328,7615Fox
13Snow White and the Huntsman$201,600-3%1,152-489$175$150,608,5306Universal

Limited (100 — 999)

#TitleThu, Jul. 12 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$498,0681%88430$563$28,778,4957Focus
2Men in Black 3$201,9184%879-134$230$173,912,0637Sony / Columbia
3The Best Exotic Marigold Hotel$105,6417%359-42$294$42,389,77610Fox Searchlight
4Rock of Ages$82,1165%701-549$117$37,287,9954Warner Bros. / New Line
5That's My Boy$74,7933%400-422$187$36,414,0554Sony / Columbia
6The Hunger Games$52,0491%228-50$228$404,584,89616Lionsgate
7Dark Shadows$48,2308%303-62$159$77,041,2629Warner Bros.
8Battleship$41,0853%249-59$165$64,495,5558Universal
9What to Expect When You're Expecting$34,7259%23633$147$40,553,6508Lionsgate
10Safety Not Guaranteed$30,7604%1091$282$2,282,5905FilmDistrict
11Dr. Seuss' The Lorax$27,9750%175-27$160$213,602,26019Universal
12The Dictator$22,5748%18656$121$59,400,9778Paramount
13Mirror Mirror$13,4574%119-47$113$64,706,23515Relativity Media

Platform (1 — 99)

#TitleThu, Jul. 12 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$70,4658%520$1,355$5,315,22912Warner Bros. / IMAX
2Beasts of the Southern Wild$38,197-7%1912$2,010$902,1402Fox Searchlight
3The Intouchables$34,9988%60-8$583$3,225,1557Weinstein Company
4Born to Be Wild 3D$14,166-10%330$429$19,898,90066Warner Bros. / IMAX
5The Three Stooges$9,39611%76-41$124$43,947,44613Fox
6The Lucky One (2012)$8,01819%72-43$111$60,422,38412Warner Bros.
7The Cabin in the Woods$7,7966%83-66$94$42,073,27713Lionsgate
8For Greater Glory$6,7077%39-4$172$5,439,7706ARC Entertainment
9Chernobyl Diaries$3,2718%38-107$86$18,098,0327Warner Bros.
10Easy Money (2012)$1,5966%1--$1,596$3,0990Weinstein Company
11Crooked Arrows$1,0770%11-2$98$1,825,6098Branded/Peck Films
12The Raven$6010%29-49$21$16,008,27211Relativity Media