Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Jul. 12 2012

Wide (1000+)

#TitleThu, Jul. 12 2012LocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$6,158,618-5%4,3180$1,426$165,872,2471Sony / Columbia
2Ted (2012)$3,760,680-6%3,25617$1,155$136,846,3952Universal
3Brave$2,587,182-2%3,891-75$665$184,900,7973Disney
4Magic Mike$2,452,356-2%3,120165$786$82,820,0752Warner Bros.
5Savages$1,419,120-8%2,628--$540$22,731,4501Universal
6Madagascar 3: Europe's Most Wanted$1,034,877-3%2,861-854$362$200,231,7225Paramount / DreamWorks
7Katy Perry: Part of Me 3D$1,002,885-7%2,7300$367$14,852,9371Paramount
8Tyler Perry's Madea's Witness Protection$990,7073%2,1610$458$50,027,6942Lionsgate
9People Like Us$298,2662%2,0550$145$10,401,2232Disney / DreamWorks
10Marvel's The Avengers$288,2996%1,125-227$256$612,261,73210Disney
11Abraham Lincoln: Vampire Hunter$268,1102%1,657-750$162$35,148,0893Fox
12Prometheus$233,9784%1,105-147$212$123,328,7615Fox
13Snow White and the Huntsman$201,600-3%1,152-489$175$150,608,5306Universal

Limited (100 — 999)

#TitleThu, Jul. 12 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$498,0681%88430$563$28,778,4957Focus
2Men in Black 3$201,9184%879-134$230$173,912,0637Sony / Columbia
3The Best Exotic Marigold Hotel$105,6417%359-42$294$42,389,77610Fox Searchlight
4Rock of Ages$82,1165%701-549$117$37,287,9954Warner Bros. / New Line
5That's My Boy$74,7933%400-422$187$36,414,0554Sony / Columbia
6The Hunger Games$52,0491%228-50$228$404,584,89616Lionsgate
7Dark Shadows$48,2308%303-62$159$77,041,2629Warner Bros.
8Battleship$41,0853%249-59$165$64,495,5558Universal
9What to Expect When You're Expecting$34,7259%23633$147$40,553,6508Lionsgate
10Safety Not Guaranteed$30,7604%1091$282$2,282,5905FilmDistrict
11Dr. Seuss' The Lorax$27,9750%175-27$160$213,602,26019Universal
12The Dictator$22,5748%18656$121$59,400,9778Paramount
13Mirror Mirror$13,4574%119-47$113$64,706,23515Relativity Media

Platform (1 — 99)

#TitleThu, Jul. 12 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$70,4658%520$1,355$5,315,22912Warner Bros. / IMAX
2Beasts of the Southern Wild$38,197-7%1912$2,010$902,1402Fox Searchlight
3The Intouchables$34,9988%60-8$583$3,225,1557Weinstein Company
4Born to Be Wild 3D$14,166-10%330$429$19,898,90066Warner Bros. / IMAX
5The Three Stooges$9,39611%76-41$124$43,947,44613Fox
6The Lucky One (2012)$8,01819%72-43$111$60,422,38412Warner Bros.
7The Cabin in the Woods$7,7966%83-66$94$42,073,27713Lionsgate
8For Greater Glory$6,7077%39-4$172$5,439,7706ARC Entertainment
9Chernobyl Diaries$3,2718%38-107$86$18,098,0327Warner Bros.
10Easy Money (2012)$1,5966%1--$1,596$3,0990Weinstein Company
11Crooked Arrows$1,0770%11-2$98$1,825,6098Branded/Peck Films
12The Raven$6010%29-49$21$16,008,27211Relativity Media