Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Jul. 13 2012

Wide (1000+)

#TitleFri, Jul. 13 2012LocationsAvg.TotalWks.Dist.
1Ice Age: Continental Drift$16,728,341--3,881--$4,310$16,728,3411Fox
2The Amazing Spider-Man$10,198,41266%4,3180$2,362$176,070,6592Sony / Columbia
3Ted (2012)$6,903,27084%3,30347$2,090$143,749,6653Universal
4Magic Mike$3,407,13739%3,090-30$1,103$86,227,2123Warner Bros.
5Brave$3,289,27527%3,392-499$970$188,190,0724Disney
6Savages$2,740,40093%2,6357$1,040$25,471,8502Universal
7Tyler Perry's Madea's Witness Protection$1,794,27981%2,004-157$895$51,821,9733Lionsgate
8Katy Perry: Part of Me 3D$1,313,66031%2,7322$481$16,166,5972Paramount
9Madagascar 3: Europe's Most Wanted$1,067,5623%2,285-576$467$201,299,2846Paramount / DreamWorks

Limited (100 — 999)

#TitleFri, Jul. 13 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,044,576110%92440$1,130$29,823,0718Focus
2Marvel's The Avengers$395,43437%747-378$529$612,657,16611Disney
3Snow White and the Huntsman$311,42054%677-475$460$150,919,9507Universal
4Prometheus$278,61919%559-546$498$123,607,3806Fox
5Men in Black 3$269,98734%497-382$543$174,182,0508Sony / Columbia
6People Like Us$239,080-20%961-1094$249$10,640,3033Disney / DreamWorks
7Abraham Lincoln: Vampire Hunter$228,359-15%655-1002$349$35,376,4484Fox
8The Best Exotic Marigold Hotel$167,92259%342-17$491$42,557,69811Fox Searchlight
9That's My Boy$101,28335%172-228$589$36,515,3385Sony / Columbia
10Safety Not Guaranteed$94,179206%18273$517$2,376,7696FilmDistrict
11Rock of Ages$85,2974%255-446$334$37,373,2925Warner Bros. / New Line
12The Hunger Games$81,31556%212-16$384$404,666,21117Lionsgate
13Battleship$74,09580%228-21$325$64,569,6509Universal
14Dark Shadows$67,60340%239-64$283$77,108,86510Warner Bros.
15What to Expect When You're Expecting$56,63763%221-15$256$40,610,2879Lionsgate
16The Pirates! Band of Misfits$55,026--232-25$237$30,347,04312Sony / Columbia
17Dr. Seuss' The Lorax$48,72074%168-7$290$213,650,98020Universal
18The Dictator$31,42739%161-25$195$59,432,4049Paramount

Platform (1 — 99)

#TitleFri, Jul. 13 2012LocationsAvg.TotalWks.Dist.
1Beasts of the Southern Wild$212,290456%8162$2,621$1,114,4303Fox Searchlight
2The Intouchables$88,146152%8323$1,062$3,313,3018Weinstein Company
3To the Arctic 3D$66,279-6%520$1,275$5,381,50813Warner Bros. / IMAX
4Bol Bachchan$61,256--980$625$836,6782Fox International Pictures
5The Obama Effect$52,922--25--$2,117$52,9221ARC Entertainment
6The Three Stooges$40,137327%72-4$557$43,987,58314Fox
7Born to Be Wild 3D$21,72153%330$658$19,920,62167Warner Bros. / IMAX
8Mirror Mirror$16,99626%91-28$187$64,723,23116Relativity Media
9For Greater Glory$13,791106%423$328$5,453,5617ARC Entertainment
10The Lucky One (2012)$7,001-13%41-31$171$60,429,38513Warner Bros.
11Easy Money (2012)$5,846266%2--$2,923$8,9451Weinstein Company
12Chernobyl Diaries$5,42066%23-15$236$18,103,4528Warner Bros.
13The Imposter$5,264--1--$5,264$5,2641Indomina Releasing
14A Cat In Paris$3,810--18--$212$195,3427GKIDS
15Crooked Arrows$2,07993%9-2$231$1,827,6889Branded/Peck Films