Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Sat, Jul. 14 2012

Wide (1000+)

#TitleSat, Jul. 14 2012LocationsAvg.TotalWks.Dist.
1Ice Age: Continental Drift$16,965,4521%3,881--$4,371$33,693,7931Fox
2The Amazing Spider-Man$13,882,92436%4,3180$3,215$189,953,5832Sony / Columbia
3Ted (2012)$8,703,40526%3,30347$2,635$152,453,0703Universal
4Brave$4,404,70034%3,392-499$1,299$192,594,7724Disney
5Savages$3,853,66541%2,6357$1,462$29,055,5152Universal
6Magic Mike$3,291,467-3%3,090-30$1,065$89,518,6793Warner Bros.
7Tyler Perry's Madea's Witness Protection$2,346,32231%2,004-157$1,171$54,168,2953Lionsgate
8Madagascar 3: Europe's Most Wanted$1,458,00337%2,285-576$638$202,757,2876Paramount / DreamWorks
9Katy Perry: Part of Me 3D$1,349,2253%2,7322$494$17,515,8222Paramount

Limited (100 — 999)

#TitleSat, Jul. 14 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,537,84147%92440$1,664$31,360,9128Focus
2Marvel's The Avengers$587,18348%747-378$786$613,244,34911Disney
3Snow White and the Huntsman$436,66540%677-475$645$151,356,6157Universal
4Prometheus$402,90745%559-546$721$124,010,2876Fox
5Men in Black 3$398,95448%497-382$803$174,581,0048Sony / Columbia
6People Like Us$331,01438%961-1094$344$10,971,3173Disney / DreamWorks
7Abraham Lincoln: Vampire Hunter$313,86737%655-1002$479$35,690,3154Fox
8The Best Exotic Marigold Hotel$274,59764%342-17$803$42,832,29511Fox Searchlight
9That's My Boy$141,68940%172-228$824$36,657,0275Sony / Columbia
10Safety Not Guaranteed$140,71549%18273$773$2,517,4846FilmDistrict
11The Hunger Games$116,15243%212-16$548$404,782,36317Lionsgate
12Rock of Ages$115,12835%255-446$451$37,488,4205Warner Bros. / New Line
13Battleship$98,04032%228-21$430$64,667,6909Universal
14Dark Shadows$90,37434%239-64$378$77,199,23910Warner Bros.
15What to Expect When You're Expecting$69,73323%221-15$316$40,680,0209Lionsgate
16The Pirates! Band of Misfits$67,96524%232-25$293$30,415,00812Sony / Columbia
17Dr. Seuss' The Lorax$57,96019%168-7$345$213,708,94020Universal
18The Dictator$37,96821%161-25$236$59,470,3729Paramount

Platform (1 — 99)

#TitleSat, Jul. 14 2012LocationsAvg.TotalWks.Dist.
1Beasts of the Southern Wild$325,98854%8162$4,025$1,440,4183Fox Searchlight
2The Intouchables$151,87972%8323$1,830$3,465,1808Weinstein Company
3Bol Bachchan$94,75755%980$967$931,4352Fox International Pictures
4To the Arctic 3D$74,22512%520$1,427$5,455,73313Warner Bros. / IMAX
5The Three Stooges$45,78314%72-4$636$44,033,36614Fox
6Born to Be Wild 3D$21,7030%330$658$19,942,32467Warner Bros. / IMAX
7Mirror Mirror$21,62927%91-28$238$64,744,86016Relativity Media
8For Greater Glory$18,26232%423$435$5,471,8237ARC Entertainment
9The Obama Effect$18,174-66%25--$727$71,0961ARC Entertainment
10Easy Money (2012)$10,25075%2--$5,125$19,1951Weinstein Company
11The Lucky One (2012)$8,73425%41-31$213$60,438,11913Warner Bros.
12The Imposter$8,37959%1--$8,379$13,6431Indomina Releasing
13A Cat In Paris$6,75377%18--$375$202,0957GKIDS
14Chernobyl Diaries$5,6785%23-15$247$18,109,1308Warner Bros.
15Crooked Arrows$1,845-11%9-2$205$1,829,5339Branded/Peck Films