'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Mon, Jul. 16 2012

Wide (1000+)

#TitleMon, Jul. 16 2012LocationsAvg.TotalWks.Dist.
1Ice Age: Continental Drift$5,263,877-59%3,881--$1,356$51,893,1361Fox
2The Amazing Spider-Man$4,353,626-59%4,3180$1,008$204,853,9772Sony / Columbia
3Ted (2012)$2,939,670-57%3,30347$890$162,196,9203Universal
5Magic Mike$1,304,435-44%3,090-30$422$93,145,6333Warner Bros.
7Katy Perry: Part of Me 3D$666,750-41%2,7322$244$19,320,2942Paramount
8Tyler Perry's Madea's Witness Protection$608,986-58%2,004-157$304$56,220,7073Lionsgate
9Madagascar 3: Europe's Most Wanted$500,165-56%2,285-576$219$204,401,5626Paramount / DreamWorks

Limited (100 — 999)

#TitleMon, Jul. 16 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$435,875-61%92440$472$32,918,8778Focus
2Marvel's The Avengers$188,724-55%747-378$253$613,849,21011Disney
3Snow White and the Huntsman$135,400-51%677-475$200$151,766,2007Universal
5Men in Black 3$106,691-48%497-382$215$174,894,5898Sony / Columbia
6Abraham Lincoln: Vampire Hunter$101,209-55%655-1002$155$36,017,0514Fox
7People Like Us$95,284-57%961-1094$99$11,289,8203Disney / DreamWorks
8The Best Exotic Marigold Hotel$84,309-60%342-17$247$43,125,13611Fox Searchlight
9The Hunger Games$42,133-49%212-16$199$404,906,78417Lionsgate
10Safety Not Guaranteed$39,919-62%18273$219$2,661,7436FilmDistrict
11Dark Shadows$34,165-50%239-64$143$77,302,35310Warner Bros.
13Rock of Ages$28,774-60%255-446$113$37,588,7605Warner Bros. / New Line
14What to Expect When You're Expecting$25,782-48%221-15$117$40,755,6629Lionsgate
15Dr. Seuss' The Lorax$21,840-41%168-7$130$213,767,73520Universal
16The Dictator$15,547-54%161-25$97$59,519,9749Paramount

Platform (1 — 99)

#TitleMon, Jul. 16 2012LocationsAvg.TotalWks.Dist.
1Beasts of the Southern Wild$91,380-64%8162$1,128$1,784,0553Fox Searchlight
2To the Arctic 3D$49,045-27%520$943$5,571,85913Warner Bros. / IMAX
3The Intouchables$39,544-66%8323$476$3,621,0328Weinstein Company
4Born to Be Wild 3D$11,835-26%330$359$19,970,13767Warner Bros. / IMAX
5The Three Stooges$11,797-40%72-4$164$44,064,83914Fox
6Mirror Mirror$9,177-25%91-28$101$64,766,24116Relativity Media
7For Greater Glory$8,675-62%423$207$5,503,2897ARC Entertainment
8The Obama Effect$4,251-67%25--$170$88,1471ARC Entertainment
9The Lucky One (2012)$2,871-44%41-31$70$60,446,10813Warner Bros.
10Easy Money (2012)$2,477-71%2--$1,239$30,2601Weinstein Company
11A Cat In Paris$2,413-64%18--$134$211,1637GKIDS
12Chernobyl Diaries$1,742-54%23-15$76$18,114,6718Warner Bros.
13Crooked Arrows$469-50%9-2$52$1,830,9449Branded/Peck Films