Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Tue, Jul. 17 2012

Wide (1000+)

#TitleTue, Jul. 17 2012LocationsAvg.TotalWks.Dist.
1Ice Age: Continental Drift$6,804,32629%3,881--$1,753$58,697,4621Fox
2The Amazing Spider-Man$5,439,05425%4,3180$1,260$210,293,0312Sony / Columbia
3Ted (2012)$3,317,97013%3,30347$1,005$165,514,8903Universal
4Brave$2,019,47034%3,392-499$595$199,076,2634Disney
5Magic Mike$1,717,04632%3,090-30$556$94,862,6793Warner Bros.
6Savages$1,408,43017%2,6357$535$34,732,6452Universal
7Katy Perry: Part of Me 3D$834,75925%2,7322$306$20,155,0532Paramount
8Madagascar 3: Europe's Most Wanted$740,06848%2,285-576$324$205,141,6306Paramount / DreamWorks
9Tyler Perry's Madea's Witness Protection$715,35317%2,004-157$357$56,936,0603Lionsgate

Limited (100 — 999)

#TitleTue, Jul. 17 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$530,11922%92440$574$33,448,9968Focus
2Marvel's The Avengers$221,40517%747-378$296$614,070,61511Disney
3Snow White and the Huntsman$151,99012%677-475$225$151,918,1907Universal
4Prometheus$149,38118%559-546$267$124,583,5276Fox
5People Like Us$138,05245%961-1094$144$11,427,8723Disney / DreamWorks
6Men in Black 3$126,85819%497-382$255$175,021,4478Sony / Columbia
7The Best Exotic Marigold Hotel$123,74047%342-17$362$43,248,87611Fox Searchlight
8Abraham Lincoln: Vampire Hunter$110,1269%655-1002$168$36,127,1774Fox
9Safety Not Guaranteed$48,04220%18273$264$2,709,7856FilmDistrict
10The Hunger Games$47,92914%212-16$226$404,954,71317Lionsgate
11Dark Shadows$38,28912%239-64$160$77,340,64210Warner Bros.
12Battleship$36,48010%228-21$160$64,804,4909Universal
13Rock of Ages$35,54224%255-446$139$37,624,3025Warner Bros. / New Line
14Dr. Seuss' The Lorax$33,60554%168-7$200$213,801,34020Universal
15What to Expect When You're Expecting$30,70319%221-15$139$40,786,3659Lionsgate
16The Dictator$17,51613%161-25$109$59,537,4909Paramount

Platform (1 — 99)

#TitleTue, Jul. 17 2012LocationsAvg.TotalWks.Dist.
1Beasts of the Southern Wild$116,34327%8162$1,436$1,900,3983Fox Searchlight
2To the Arctic 3D$73,91951%520$1,422$5,645,77813Warner Bros. / IMAX
3The Intouchables$49,87726%8323$601$3,670,9098Weinstein Company
4Born to Be Wild 3D$15,86834%330$481$19,986,00567Warner Bros. / IMAX
5The Three Stooges$12,3234%72-4$171$44,077,16214Fox
6Mirror Mirror$11,91230%91-28$131$64,778,15316Relativity Media
7For Greater Glory$11,27930%423$269$5,514,5687ARC Entertainment
8The Lucky One (2012)$3,73230%41-31$91$60,449,84013Warner Bros.
9The Obama Effect$3,414-20%25--$137$91,5611ARC Entertainment
10Easy Money (2012)$2,4901%2--$1,245$32,7501Weinstein Company
11A Cat In Paris$2,356-2%18--$131$213,5197GKIDS
12Chernobyl Diaries$1,691-3%23-15$74$18,116,3628Warner Bros.
13Crooked Arrows$62032%9-2$69$1,831,5649Branded/Peck Films