Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Wed, Jul. 18 2012

Wide (1000+)

#TitleWed, Jul. 18 2012LocationsAvg.TotalWks.Dist.
1Ice Age: Continental Drift$5,105,534-25%3,881--$1,316$63,802,9961Fox
2The Amazing Spider-Man$4,021,753-26%4,3180$931$214,314,7842Sony / Columbia
3Ted (2012)$2,658,885-20%3,30347$805$168,173,7753Universal
4Brave$1,629,097-19%3,392-499$480$200,705,3604Disney
5Magic Mike$1,463,152-15%3,090-30$474$96,325,8313Warner Bros.
6Savages$1,080,350-23%2,6357$410$35,812,9952Universal
7Katy Perry: Part of Me 3D$686,809-18%2,7322$251$20,841,8622Paramount
8Madagascar 3: Europe's Most Wanted$588,356-20%2,285-576$257$205,729,9866Paramount / DreamWorks
9Tyler Perry's Madea's Witness Protection$569,483-20%2,004-157$284$57,505,5433Lionsgate

Limited (100 — 999)

#TitleWed, Jul. 18 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$437,232-18%92440$473$33,886,2288Focus
2Shut Up and Play the Hits$345,000--160--$2,156$345,0000Oscilloscope
3Marvel's The Avengers$194,838-12%747-378$261$614,265,45311Disney
4Snow White and the Huntsman$128,630-15%677-475$190$152,046,8207Universal
5Prometheus$124,533-17%559-546$223$124,708,0606Fox
6People Like Us$111,614-19%961-1094$116$11,539,4863Disney / DreamWorks
7Men in Black 3$99,978-21%497-382$201$175,121,4258Sony / Columbia
8The Best Exotic Marigold Hotel$97,056-22%342-17$284$43,345,93211Fox Searchlight
9Abraham Lincoln: Vampire Hunter$95,561-13%655-1002$146$36,222,7384Fox
10The Hunger Games$45,630-5%212-16$215$405,000,34317Lionsgate
11Safety Not Guaranteed$40,304-16%18273$221$2,750,0896FilmDistrict
12Dark Shadows$35,809-6%239-64$150$77,376,45110Warner Bros.
13Battleship$34,200-6%228-21$150$64,838,6909Universal
14Rock of Ages$32,144-10%255-446$126$37,656,4465Warner Bros. / New Line
15Dr. Seuss' The Lorax$29,400-13%168-7$175$213,830,74020Universal
16What to Expect When You're Expecting$27,903-9%221-15$126$40,814,2689Lionsgate
17The Dictator$16,769-4%161-25$104$59,554,2599Paramount

Platform (1 — 99)

#TitleWed, Jul. 18 2012LocationsAvg.TotalWks.Dist.
1Beasts of the Southern Wild$102,564-12%8162$1,266$2,002,9623Fox Searchlight
2To the Arctic 3D$71,423-3%520$1,374$5,717,20113Warner Bros. / IMAX
3The Intouchables$47,315-5%8323$570$3,718,2248Weinstein Company
4Born to Be Wild 3D$17,2899%330$524$20,003,29467Warner Bros. / IMAX
5The Three Stooges$16,17431%72-4$225$44,093,33614Fox
6For Greater Glory$11,2970%423$269$5,525,8657ARC Entertainment
7Mirror Mirror$10,517-12%91-28$116$64,788,67016Relativity Media
8The Lucky One (2012)$3,509-6%41-31$86$60,453,34913Warner Bros.
9The Obama Effect$2,886-15%25--$115$94,4471ARC Entertainment
10Easy Money (2012)$2,282-8%21$1,141$35,0321Weinstein Company
11A Cat In Paris$2,240-5%18--$124$215,7597GKIDS
12Chernobyl Diaries$1,457-14%23-15$63$18,117,8198Warner Bros.
13Crooked Arrows$365-41%9-2$41$1,831,5649Branded/Peck Films