Grosses

'Fury' Leads the Way with $23.7M Debut; 'Gone Girl' Passes $100M Mark after $17.5M Take; 'The Book of Life' Solid in Third with $17.0MOctober 20, 2014 12:56 PM

by Daniel Garris

Sony's Fury debuted in first place this weekend with $23.70 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened 8 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 21.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.82 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.12 million and fell 37 percent on Sunday to gross $5.76 million. That placed the film's opening weekend to Friday ratio at a somewhat front-loaded 2.69 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with $17.51 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 34 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $106.78 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with a $17.01 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from arriving a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.99 million on Friday, increased 39 percent on Saturday to take in $6.91 million and declined 26 percent on Sunday to gross $5.16 million. That placed the film's opening weekend to Friday ratio at 3.41 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with $11.46 million. The Disney release starring Steve Carell and Jennifer Garner fell 38 percent from last weekend. That represented a very solid hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.29 million through ten days of release, which is in line with expectations and represents a healthy performance with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with $10.00 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.13 million on Friday, fell 8 percent on Saturday to take in $3.79 million and fell 45 percent on Sunday to gross $2.08 million. That places the film's opening weekend to Friday ratio at just 2.42 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than it has with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places respectively with $9.99 million and $7.92 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a solid 40 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.83 million for Dracula Untold and at $26.82 million for The Judge.

Warner's Annabelle placed in eighth with $7.88 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.08 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with $424,397 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $106,099 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Thu, Jul. 19 2012

Wide (1000+)

#TitleThu, Jul. 19 2012LocationsAvg.TotalWks.Dist.
1Ice Age: Continental Drift$4,620,310-10%3,881--$1,190$68,423,3061Fox
2The Amazing Spider-Man$3,409,530-15%4,3180$790$217,724,3142Sony / Columbia
3Ted (2012)$2,246,040-16%3,30347$680$170,419,8153Universal
4Brave$1,531,828-6%3,392-499$452$202,749,1864Disney
5Magic Mike$1,349,196-8%3,090-30$437$97,675,0273Warner Bros.
6Savages$843,200-22%2,6357$320$36,656,1952Universal
7Katy Perry: Part of Me 3D$622,350-9%2,7322$228$21,464,2122Paramount
8Madagascar 3: Europe's Most Wanted$545,269-7%2,285-576$239$206,275,2556Paramount / DreamWorks
9Tyler Perry's Madea's Witness Protection$531,005-7%2,004-157$265$58,036,5483Lionsgate

Limited (100 — 999)

#TitleThu, Jul. 19 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$370,260-15%92440$401$34,256,4888Focus
2Marvel's The Avengers$172,561-11%747-378$231$614,438,01411Disney
3Snow White and the Huntsman$115,090-11%677-475$170$152,161,9107Universal
4People Like Us$110,154-1%961-1094$115$11,649,6403Disney / DreamWorks
5Men in Black 3$95,038-5%497-382$191$175,216,4638Sony / Columbia
6Prometheus$95,034-24%559-546$170$124,803,0946Fox
7The Best Exotic Marigold Hotel$90,048-7%342-17$263$43,435,98011Fox Searchlight
8Shut Up and Play the Hits$85,192-75%161--$529$430,1920Oscilloscope
9Abraham Lincoln: Vampire Hunter$78,283-18%655-1002$120$36,301,0214Fox
10The Hunger Games$45,131-1%212-16$213$405,045,47417Lionsgate
11Dark Shadows$34,709-3%239-64$145$77,411,16010Warner Bros.
12Safety Not Guaranteed$33,400-17%18273$184$2,783,5296FilmDistrict
13Dr. Seuss' The Lorax$32,76011%168-7$195$213,863,50020Universal
14Battleship$31,920-7%228-21$140$64,870,6109Universal
15Rock of Ages$27,044-16%255-446$106$37,683,4905Warner Bros. / New Line
16What to Expect When You're Expecting$26,465-5%221-15$120$40,840,7339Lionsgate
17The Dictator$15,013-10%161-25$93$59,569,2729Paramount

Platform (1 — 99)

#TitleThu, Jul. 19 2012LocationsAvg.TotalWks.Dist.
1Beasts of the Southern Wild$88,737-13%8162$1,096$2,091,6993Fox Searchlight
2To the Arctic 3D$64,089-10%520$1,232$5,781,29013Warner Bros. / IMAX
3The Intouchables$52,03610%8323$627$6,759,1558Weinstein Company
4Born to Be Wild 3D$15,525-10%330$470$20,018,81967Warner Bros. / IMAX
5The Three Stooges$13,531-16%72-4$188$44,106,86714Fox
6Mirror Mirror$12,02214%91-28$132$64,800,69216Relativity Media
7For Greater Glory$9,436-16%423$225$5,535,3017ARC Entertainment
8The Lucky One (2012)$3,7898%41-31$92$60,457,13813Warner Bros.
9The Obama Effect$2,392-17%25--$96$96,8391ARC Entertainment
10Easy Money (2012)$2,3543%21$1,177$37,3861Weinstein Company
11A Cat In Paris$2,008-10%18--$112$217,7677GKIDS
12Chernobyl Diaries$1,82125%23-15$79$18,119,6408Warner Bros.
13Crooked Arrows$61268%9-2$68$1,832,5419Branded/Peck Films