Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Thu, Jul. 19 2012

Wide (1000+)

#TitleThu, Jul. 19 2012LocationsAvg.TotalWks.Dist.
1Ice Age: Continental Drift$4,620,310-10%3,881--$1,190$68,423,3061Fox
2The Amazing Spider-Man$3,409,530-15%4,3180$790$217,724,3142Sony / Columbia
3Ted (2012)$2,246,040-16%3,30347$680$170,419,8153Universal
4Brave$1,531,828-6%3,392-499$452$202,749,1864Disney
5Magic Mike$1,349,196-8%3,090-30$437$97,675,0273Warner Bros.
6Savages$843,200-22%2,6357$320$36,656,1952Universal
7Katy Perry: Part of Me 3D$622,350-9%2,7322$228$21,464,2122Paramount
8Madagascar 3: Europe's Most Wanted$545,269-7%2,285-576$239$206,275,2556Paramount / DreamWorks
9Tyler Perry's Madea's Witness Protection$531,005-7%2,004-157$265$58,036,5483Lionsgate

Limited (100 — 999)

#TitleThu, Jul. 19 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$370,260-15%92440$401$34,256,4888Focus
2Marvel's The Avengers$172,561-11%747-378$231$614,438,01411Disney
3Snow White and the Huntsman$115,090-11%677-475$170$152,161,9107Universal
4People Like Us$110,154-1%961-1094$115$11,649,6403Disney / DreamWorks
5Men in Black 3$95,038-5%497-382$191$175,216,4638Sony / Columbia
6Prometheus$95,034-24%559-546$170$124,803,0946Fox
7The Best Exotic Marigold Hotel$90,048-7%342-17$263$43,435,98011Fox Searchlight
8Shut Up and Play the Hits$85,192-75%161--$529$430,1920Oscilloscope
9Abraham Lincoln: Vampire Hunter$78,283-18%655-1002$120$36,301,0214Fox
10The Hunger Games$45,131-1%212-16$213$405,045,47417Lionsgate
11Dark Shadows$34,709-3%239-64$145$77,411,16010Warner Bros.
12Safety Not Guaranteed$33,400-17%18273$184$2,783,5296FilmDistrict
13Dr. Seuss' The Lorax$32,76011%168-7$195$213,863,50020Universal
14Battleship$31,920-7%228-21$140$64,870,6109Universal
15Rock of Ages$27,044-16%255-446$106$37,683,4905Warner Bros. / New Line
16What to Expect When You're Expecting$26,465-5%221-15$120$40,840,7339Lionsgate
17The Dictator$15,013-10%161-25$93$59,569,2729Paramount

Platform (1 — 99)

#TitleThu, Jul. 19 2012LocationsAvg.TotalWks.Dist.
1Beasts of the Southern Wild$88,737-13%8162$1,096$2,091,6993Fox Searchlight
2To the Arctic 3D$64,089-10%520$1,232$5,781,29013Warner Bros. / IMAX
3The Intouchables$52,03610%8323$627$6,759,1558Weinstein Company
4Born to Be Wild 3D$15,525-10%330$470$20,018,81967Warner Bros. / IMAX
5The Three Stooges$13,531-16%72-4$188$44,106,86714Fox
6Mirror Mirror$12,02214%91-28$132$64,800,69216Relativity Media
7For Greater Glory$9,436-16%423$225$5,535,3017ARC Entertainment
8The Lucky One (2012)$3,7898%41-31$92$60,457,13813Warner Bros.
9The Obama Effect$2,392-17%25--$96$96,8391ARC Entertainment
10Easy Money (2012)$2,3543%21$1,177$37,3861Weinstein Company
11A Cat In Paris$2,008-10%18--$112$217,7677GKIDS
12Chernobyl Diaries$1,82125%23-15$79$18,119,6408Warner Bros.
13Crooked Arrows$61268%9-2$68$1,832,5419Branded/Peck Films