Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Fri, Jul. 20 2012

Wide (1000+)

#TitleFri, Jul. 20 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$75,754,897--4,404--$17,201$75,754,8971Warner Bros.
2Ice Age: Continental Drift$6,757,12346%3,8865$1,739$75,180,4292Fox
3The Amazing Spider-Man$3,447,3171%3,753-565$919$221,171,6313Sony / Columbia
4Ted (2012)$3,246,14045%3,214-89$1,010$173,665,9554Universal
5Brave$1,936,19726%2,899-493$668$204,685,3835Disney
6Magic Mike$1,634,39021%2,606-484$627$99,309,4174Warner Bros.
7Savages$1,016,16021%2,336-299$435$37,672,3553Universal
8Tyler Perry's Madea's Witness Protection$713,06034%1,540-464$463$58,749,6084Lionsgate
9Madagascar 3: Europe's Most Wanted$457,077-16%1,261-1024$362$206,732,3327Paramount / DreamWorks
10Katy Perry: Part of Me 3D$403,308-35%1,123-1609$359$21,867,5203Paramount

Limited (100 — 999)

#TitleFri, Jul. 20 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$557,18550%895-29$623$34,813,6739Focus
2Dark Shadows$406,1341070%412173$986$77,817,29411Warner Bros.
3Beasts of the Southern Wild$216,656144%12948$1,680$2,308,3554Fox Searchlight
4Marvel's The Avengers$190,08810%495-252$384$614,628,10212Disney
5Snow White and the Huntsman$126,79010%409-268$310$152,288,7008Universal
6The Best Exotic Marigold Hotel$118,29931%288-54$411$43,554,27912Fox Searchlight
7Rock of Ages$93,573246%32267$291$37,777,0636Warner Bros. / New Line
8Prometheus$90,864-4%312-247$291$124,893,9587Fox
9Men in Black 3$80,532-15%266-231$303$175,296,9959Sony / Columbia
10The Hunger Games$55,69623%190-22$293$405,101,17018Lionsgate
11Abraham Lincoln: Vampire Hunter$51,630-34%266-389$194$36,352,6515Fox
12Safety Not Guaranteed$42,77428%124-58$345$2,826,3037FilmDistrict
13The Pirates! Band of Misfits$37,575--189-43$199$30,647,57813Sony / Columbia
14Battleship$36,12013%172-56$210$64,906,73010Universal
15What to Expect When You're Expecting$36,07236%192-29$188$40,876,80510Lionsgate
16Dr. Seuss' The Lorax$31,730-3%167-1$190$213,895,23021Universal
17The Dictator$14,153-6%105-56$135$59,583,42510Paramount

Platform (1 — 99)

#TitleFri, Jul. 20 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$83,75061%918$920$6,842,9059Weinstein Company
2To the Arctic 3D$66,8994%520$1,287$5,848,15914Warner Bros. / IMAX
3Born to Be Wild 3D$25,19962%330$764$20,044,01868Warner Bros. / IMAX
4That's My Boy$23,951--84-88$285$36,883,0986Sony / Columbia
5Bol Bachchan$18,971--46-52$412$1,104,4733Fox International Pictures
6The Three Stooges$17,38528%53-19$328$44,124,25215Fox
7Mirror Mirror$9,599-20%59-32$163$64,810,29117Relativity Media
8For Greater Glory$5,821-38%33-9$176$5,541,1218ARC Entertainment
9Easy Money (2012)$3,80462%20$1,902$41,1902Weinstein Company
10A Cat In Paris$2,93846%180$163$220,7058GKIDS
1130 Beats$2,916--15--$194$2,9161Roadside Attractions
12The Obama Effect$2,258-6%21-4$108$99,0972ARC Entertainment