Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Jul. 20 2012

Wide (1000+)

#TitleFri, Jul. 20 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$75,754,897--4,404--$17,201$75,754,8971Warner Bros.
2Ice Age: Continental Drift$6,757,12346%3,8865$1,739$75,180,4292Fox
3The Amazing Spider-Man$3,447,3171%3,753-565$919$221,171,6313Sony / Columbia
4Ted (2012)$3,246,14045%3,214-89$1,010$173,665,9554Universal
5Brave$1,936,19726%2,899-493$668$204,685,3835Disney
6Magic Mike$1,634,39021%2,606-484$627$99,309,4174Warner Bros.
7Savages$1,016,16021%2,336-299$435$37,672,3553Universal
8Tyler Perry's Madea's Witness Protection$713,06034%1,540-464$463$58,749,6084Lionsgate
9Madagascar 3: Europe's Most Wanted$457,077-16%1,261-1024$362$206,732,3327Paramount / DreamWorks
10Katy Perry: Part of Me 3D$403,308-35%1,123-1609$359$21,867,5203Paramount

Limited (100 — 999)

#TitleFri, Jul. 20 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$557,18550%895-29$623$34,813,6739Focus
2Dark Shadows$406,1341070%412173$986$77,817,29411Warner Bros.
3Beasts of the Southern Wild$216,656144%12948$1,680$2,308,3554Fox Searchlight
4Marvel's The Avengers$190,08810%495-252$384$614,628,10212Disney
5Snow White and the Huntsman$126,79010%409-268$310$152,288,7008Universal
6The Best Exotic Marigold Hotel$118,29931%288-54$411$43,554,27912Fox Searchlight
7Rock of Ages$93,573246%32267$291$37,777,0636Warner Bros. / New Line
8Prometheus$90,864-4%312-247$291$124,893,9587Fox
9Men in Black 3$80,532-15%266-231$303$175,296,9959Sony / Columbia
10The Hunger Games$55,69623%190-22$293$405,101,17018Lionsgate
11Abraham Lincoln: Vampire Hunter$51,630-34%266-389$194$36,352,6515Fox
12Safety Not Guaranteed$42,77428%124-58$345$2,826,3037FilmDistrict
13The Pirates! Band of Misfits$37,575--189-43$199$30,647,57813Sony / Columbia
14Battleship$36,12013%172-56$210$64,906,73010Universal
15What to Expect When You're Expecting$36,07236%192-29$188$40,876,80510Lionsgate
16Dr. Seuss' The Lorax$31,730-3%167-1$190$213,895,23021Universal
17The Dictator$14,153-6%105-56$135$59,583,42510Paramount

Platform (1 — 99)

#TitleFri, Jul. 20 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$83,75061%918$920$6,842,9059Weinstein Company
2To the Arctic 3D$66,8994%520$1,287$5,848,15914Warner Bros. / IMAX
3Born to Be Wild 3D$25,19962%330$764$20,044,01868Warner Bros. / IMAX
4That's My Boy$23,951--84-88$285$36,883,0986Sony / Columbia
5Bol Bachchan$18,971--46-52$412$1,104,4733Fox International Pictures
6The Three Stooges$17,38528%53-19$328$44,124,25215Fox
7Mirror Mirror$9,599-20%59-32$163$64,810,29117Relativity Media
8For Greater Glory$5,821-38%33-9$176$5,541,1218ARC Entertainment
9Easy Money (2012)$3,80462%20$1,902$41,1902Weinstein Company
10A Cat In Paris$2,93846%180$163$220,7058GKIDS
1130 Beats$2,916--15--$194$2,9161Roadside Attractions
12The Obama Effect$2,258-6%21-4$108$99,0972ARC Entertainment