Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Sun, Jul. 22 2012

Wide (1000+)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$40,200,432-11%4,404--$9,128$160,887,2951Warner Bros.
2Ice Age: Continental Drift$5,895,196-24%3,8865$1,517$88,840,2842Fox
3The Amazing Spider-Man$3,185,221-25%3,753-565$849$228,611,4253Sony / Columbia
4Ted (2012)$2,876,530-26%3,214-89$895$180,431,4254Universal
5Brave$1,799,755-21%2,899-493$621$208,774,1735Disney
6Savages$1,097,920-15%2,336-299$470$40,055,0753Universal
7Magic Mike$1,052,259-34%2,606-484$404$101,966,4594Warner Bros.
8Tyler Perry's Madea's Witness Protection$591,213-38%1,540-464$384$60,289,6224Lionsgate
9Madagascar 3: Europe's Most Wanted$388,583-23%1,261-1024$308$207,626,2017Paramount / DreamWorks
10Katy Perry: Part of Me 3D$335,283-18%1,123-1609$299$22,612,7063Paramount

Limited (100 — 999)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$526,595-30%895-29$588$36,087,9599Focus
2Dark Shadows$255,357-53%412173$620$78,620,97411Warner Bros.
3Beasts of the Southern Wild$231,991-26%12948$1,798$2,855,1424Fox Searchlight
4Marvel's The Avengers$175,410-31%495-252$354$615,058,42512Disney
5The Best Exotic Marigold Hotel$125,513-27%288-54$436$43,852,77112Fox Searchlight
6Snow White and the Huntsman$120,655-33%409-268$295$152,589,3158Universal
7Prometheus$94,790-24%312-247$304$125,113,4897Fox
8Men in Black 3$71,576-34%266-231$269$175,476,7279Sony / Columbia
9Rock of Ages$70,070-41%32267$218$37,966,4356Warner Bros. / New Line
10Abraham Lincoln: Vampire Hunter$58,092-22%266-389$218$36,485,3915Fox
11The Hunger Games$54,097-25%190-22$285$405,227,71118Lionsgate
12Safety Not Guaranteed$47,131-30%124-58$380$2,940,6897FilmDistrict
13Battleship$39,560-21%172-56$230$64,996,17510Universal
14The Pirates! Band of Misfits$34,115-19%189-43$181$30,724,02213Sony / Columbia
15What to Expect When You're Expecting$31,340-32%192-29$163$40,954,15810Lionsgate
16Dr. Seuss' The Lorax$23,380-24%167-1$140$213,949,50521Universal
17The Dictator$16,028-9%105-56$153$59,617,06810Paramount

Platform (1 — 99)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$94,318-30%918$1,036$7,072,7029Weinstein Company
2To the Arctic 3D$51,848-25%520$997$5,968,74614Warner Bros. / IMAX
3Bol Bachchan$21,075-30%46-52$458$1,155,6953Fox International Pictures
4That's My Boy$17,004-45%84-88$202$36,931,0896Sony / Columbia
5Born to Be Wild 3D$13,445-41%330$407$20,080,16268Warner Bros. / IMAX
6The Three Stooges$13,380-41%53-19$252$44,160,31215Fox
7For Greater Glory$8,76812%33-9$266$5,557,7248ARC Entertainment
8Mirror Mirror$7,254-40%59-32$123$64,829,63717Relativity Media
9A Cat In Paris$4,752-18%180$264$231,2818GKIDS
10Easy Money (2012)$4,499-29%20$2,250$52,0512Weinstein Company
1130 Beats$2,476-23%15--$165$8,6241Roadside Attractions
12The Obama Effect$2,273-12%21-4$108$103,9612ARC Entertainment