Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Sun, Jul. 22 2012

Wide (1000+)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$40,200,432-11%4,404--$9,128$160,887,2951Warner Bros.
2Ice Age: Continental Drift$5,895,196-24%3,8865$1,517$88,840,2842Fox
3The Amazing Spider-Man$3,185,221-25%3,753-565$849$228,611,4253Sony / Columbia
4Ted (2012)$2,876,530-26%3,214-89$895$180,431,4254Universal
5Brave$1,799,755-21%2,899-493$621$208,774,1735Disney
6Savages$1,097,920-15%2,336-299$470$40,055,0753Universal
7Magic Mike$1,052,259-34%2,606-484$404$101,966,4594Warner Bros.
8Tyler Perry's Madea's Witness Protection$591,213-38%1,540-464$384$60,289,6224Lionsgate
9Madagascar 3: Europe's Most Wanted$388,583-23%1,261-1024$308$207,626,2017Paramount / DreamWorks
10Katy Perry: Part of Me 3D$335,283-18%1,123-1609$299$22,612,7063Paramount

Limited (100 — 999)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$526,595-30%895-29$588$36,087,9599Focus
2Dark Shadows$255,357-53%412173$620$78,620,97411Warner Bros.
3Beasts of the Southern Wild$231,991-26%12948$1,798$2,855,1424Fox Searchlight
4Marvel's The Avengers$175,410-31%495-252$354$615,058,42512Disney
5The Best Exotic Marigold Hotel$125,513-27%288-54$436$43,852,77112Fox Searchlight
6Snow White and the Huntsman$120,655-33%409-268$295$152,589,3158Universal
7Prometheus$94,790-24%312-247$304$125,113,4897Fox
8Men in Black 3$71,576-34%266-231$269$175,476,7279Sony / Columbia
9Rock of Ages$70,070-41%32267$218$37,966,4356Warner Bros. / New Line
10Abraham Lincoln: Vampire Hunter$58,092-22%266-389$218$36,485,3915Fox
11The Hunger Games$54,097-25%190-22$285$405,227,71118Lionsgate
12Safety Not Guaranteed$47,131-30%124-58$380$2,940,6897FilmDistrict
13Battleship$39,560-21%172-56$230$64,996,17510Universal
14The Pirates! Band of Misfits$34,115-19%189-43$181$30,724,02213Sony / Columbia
15What to Expect When You're Expecting$31,340-32%192-29$163$40,954,15810Lionsgate
16Dr. Seuss' The Lorax$23,380-24%167-1$140$213,949,50521Universal
17The Dictator$16,028-9%105-56$153$59,617,06810Paramount

Platform (1 — 99)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$94,318-30%918$1,036$7,072,7029Weinstein Company
2To the Arctic 3D$51,848-25%520$997$5,968,74614Warner Bros. / IMAX
3Bol Bachchan$21,075-30%46-52$458$1,155,6953Fox International Pictures
4That's My Boy$17,004-45%84-88$202$36,931,0896Sony / Columbia
5Born to Be Wild 3D$13,445-41%330$407$20,080,16268Warner Bros. / IMAX
6The Three Stooges$13,380-41%53-19$252$44,160,31215Fox
7For Greater Glory$8,76812%33-9$266$5,557,7248ARC Entertainment
8Mirror Mirror$7,254-40%59-32$123$64,829,63717Relativity Media
9A Cat In Paris$4,752-18%180$264$231,2818GKIDS
10Easy Money (2012)$4,499-29%20$2,250$52,0512Weinstein Company
1130 Beats$2,476-23%15--$165$8,6241Roadside Attractions
12The Obama Effect$2,273-12%21-4$108$103,9612ARC Entertainment