Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, Jul. 22 2012

Wide (1000+)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$40,200,432-11%4,404--$9,128$160,887,2951Warner Bros.
2Ice Age: Continental Drift$5,895,196-24%3,8865$1,517$88,840,2842Fox
3The Amazing Spider-Man$3,185,221-25%3,753-565$849$228,611,4253Sony / Columbia
4Ted (2012)$2,876,530-26%3,214-89$895$180,431,4254Universal
5Brave$1,799,755-21%2,899-493$621$208,774,1735Disney
6Savages$1,097,920-15%2,336-299$470$40,055,0753Universal
7Magic Mike$1,052,259-34%2,606-484$404$101,966,4594Warner Bros.
8Tyler Perry's Madea's Witness Protection$591,213-38%1,540-464$384$60,289,6224Lionsgate
9Madagascar 3: Europe's Most Wanted$388,583-23%1,261-1024$308$207,626,2017Paramount / DreamWorks
10Katy Perry: Part of Me 3D$335,283-18%1,123-1609$299$22,612,7063Paramount

Limited (100 — 999)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$526,595-30%895-29$588$36,087,9599Focus
2Dark Shadows$255,357-53%412173$620$78,620,97411Warner Bros.
3Beasts of the Southern Wild$231,991-26%12948$1,798$2,855,1424Fox Searchlight
4Marvel's The Avengers$175,410-31%495-252$354$615,058,42512Disney
5The Best Exotic Marigold Hotel$125,513-27%288-54$436$43,852,77112Fox Searchlight
6Snow White and the Huntsman$120,655-33%409-268$295$152,589,3158Universal
7Prometheus$94,790-24%312-247$304$125,113,4897Fox
8Men in Black 3$71,576-34%266-231$269$175,476,7279Sony / Columbia
9Rock of Ages$70,070-41%32267$218$37,966,4356Warner Bros. / New Line
10Abraham Lincoln: Vampire Hunter$58,092-22%266-389$218$36,485,3915Fox
11The Hunger Games$54,097-25%190-22$285$405,227,71118Lionsgate
12Safety Not Guaranteed$47,131-30%124-58$380$2,940,6897FilmDistrict
13Battleship$39,560-21%172-56$230$64,996,17510Universal
14The Pirates! Band of Misfits$34,115-19%189-43$181$30,724,02213Sony / Columbia
15What to Expect When You're Expecting$31,340-32%192-29$163$40,954,15810Lionsgate
16Dr. Seuss' The Lorax$23,380-24%167-1$140$213,949,50521Universal
17The Dictator$16,028-9%105-56$153$59,617,06810Paramount

Platform (1 — 99)

#TitleSun, Jul. 22 2012LocationsAvg.TotalWks.Dist.
1The Intouchables$94,318-30%918$1,036$7,072,7029Weinstein Company
2To the Arctic 3D$51,848-25%520$997$5,968,74614Warner Bros. / IMAX
3Bol Bachchan$21,075-30%46-52$458$1,155,6953Fox International Pictures
4That's My Boy$17,004-45%84-88$202$36,931,0896Sony / Columbia
5Born to Be Wild 3D$13,445-41%330$407$20,080,16268Warner Bros. / IMAX
6The Three Stooges$13,380-41%53-19$252$44,160,31215Fox
7For Greater Glory$8,76812%33-9$266$5,557,7248ARC Entertainment
8Mirror Mirror$7,254-40%59-32$123$64,829,63717Relativity Media
9A Cat In Paris$4,752-18%180$264$231,2818GKIDS
10Easy Money (2012)$4,499-29%20$2,250$52,0512Weinstein Company
1130 Beats$2,476-23%15--$165$8,6241Roadside Attractions
12The Obama Effect$2,273-12%21-4$108$103,9612ARC Entertainment