Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Tue, Jul. 24 2012

Wide (1000+)

#TitleTue, Jul. 24 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$17,762,472-8%4,404--$4,033$198,038,8961Warner Bros.
2Ice Age: Continental Drift$3,776,00331%3,8865$972$95,501,3172Fox
3The Amazing Spider-Man$2,036,49131%3,753-565$543$232,198,2653Sony / Columbia
4Ted (2012)$1,687,35018%3,214-89$525$183,549,0054Universal
5Brave$1,237,37127%2,899-493$427$210,985,7775Disney
6Magic Mike$868,15330%2,606-484$333$103,501,0734Warner Bros.
7Savages$618,77523%2,336-299$265$41,175,9053Universal
8Tyler Perry's Madea's Witness Protection$314,03414%1,540-464$204$60,878,6114Lionsgate
9Madagascar 3: Europe's Most Wanted$300,79236%1,261-1024$239$208,147,8437Paramount / DreamWorks
10Katy Perry: Part of Me 3D$265,11812%1,123-1609$236$23,114,2413Paramount

Limited (100 — 999)

#TitleTue, Jul. 24 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$303,99515%895-29$340$36,655,4289Focus
2Dark Shadows$131,44427%412173$319$78,856,11111Warner Bros.
3Marvel's The Avengers$123,36725%495-252$249$615,280,15612Disney
4Beasts of the Southern Wild$117,27713%12948$909$3,076,3484Fox Searchlight
5The Best Exotic Marigold Hotel$78,01422%288-54$271$43,994,64612Fox Searchlight
6Snow White and the Huntsman$75,66512%409-268$185$152,732,4658Universal
7Prometheus$56,69217%312-247$182$125,218,5557Fox
8Rock of Ages$40,7576%32267$127$38,045,5766Warner Bros. / New Line
9Abraham Lincoln: Vampire Hunter$36,79521%266-389$138$36,552,7215Fox
10The Hunger Games$36,17615%190-22$190$405,295,43718Lionsgate
11Dr. Seuss' The Lorax$24,21561%167-1$145$213,988,75021Universal
12Safety Not Guaranteed$23,99112%124-58$193$2,986,0557FilmDistrict
13Battleship$22,36018%172-56$130$65,037,45510Universal
14What to Expect When You're Expecting$21,04015%192-29$110$40,993,54410Lionsgate
15The Dictator$8,6538%105-56$82$59,633,75310Paramount

Platform (1 — 99)

#TitleTue, Jul. 24 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$64,75822%520$1,245$6,086,49714Warner Bros. / IMAX
2The Intouchables$50,36233%918$553$7,160,8509Weinstein Company
3Born to Be Wild 3D$17,27714%330$524$20,112,56868Warner Bros. / IMAX
4The Three Stooges$11,968136%53-19$226$44,177,34715Fox
5Mirror Mirror$6,90645%59-32$117$64,841,30217Relativity Media
6For Greater Glory$3,5799%33-9$108$5,564,6018ARC Entertainment
7Easy Money (2012)$2,90314%20$1,452$57,5042Weinstein Company
8A Cat In Paris$1,85445%180$103$234,4108GKIDS
9The Imposter$1,234-7%1--$1,234$44,3082Indomina Releasing