Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Wed, Jul. 25 2012

Wide (1000+)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$13,770,092-22%4,404--$3,127$211,808,9881Warner Bros.
2Ice Age: Continental Drift$2,815,055-25%3,8865$724$98,316,3722Fox
3The Amazing Spider-Man$1,474,171-28%3,753-565$393$233,672,4363Sony / Columbia
4Ted (2012)$1,318,505-22%3,214-89$410$184,867,5104Universal
5Brave$930,084-25%2,899-493$321$211,915,8615Disney
6Magic Mike$743,323-14%2,606-484$285$104,244,3964Warner Bros.
7Savages$468,330-24%2,336-299$200$41,644,2353Universal
8Tyler Perry's Madea's Witness Protection$266,690-15%1,540-464$173$61,145,3014Lionsgate
9Madagascar 3: Europe's Most Wanted$224,229-25%1,261-1024$178$208,372,0727Paramount / DreamWorks
10Katy Perry: Part of Me 3D$221,002-17%1,123-1609$197$23,335,2433Paramount

Limited (100 — 999)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$259,437-15%895-29$290$36,914,8659Focus
2Dark Shadows$116,630-11%412173$283$78,972,74111Warner Bros.
3Beasts of the Southern Wild$100,323-14%12948$778$3,176,6714Fox Searchlight
4Marvel's The Avengers$93,538-24%495-252$189$615,373,69412Disney
5The Best Exotic Marigold Hotel$68,117-13%288-54$237$44,062,76312Fox Searchlight
6Snow White and the Huntsman$63,195-16%409-268$155$152,795,6608Universal
7Prometheus$46,925-17%312-247$150$125,265,4807Fox
8Rock of Ages$40,9951%32267$127$38,086,5716Warner Bros. / New Line
9The Hunger Games$33,228-8%190-22$175$405,328,66518Lionsgate
10Abraham Lincoln: Vampire Hunter$33,083-10%266-389$124$36,585,8045Fox
11Safety Not Guaranteed$22,849-5%124-58$184$3,008,9047FilmDistrict
12Battleship$19,695-12%172-56$115$65,057,15010Universal
13What to Expect When You're Expecting$19,239-9%192-29$100$41,012,78310Lionsgate
14Dr. Seuss' The Lorax$19,205-21%167-1$115$214,007,95521Universal
15The Dictator$7,836-9%105-56$75$59,641,58910Paramount

Platform (1 — 99)

#TitleWed, Jul. 25 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$63,966-1%520$1,230$6,150,49314Warner Bros. / IMAX
2The Intouchables$46,945-7%918$516$7,207,7959Weinstein Company
3Ruby Sparks$19,557--13--$1,504$19,5570Fox Searchlight
4Born to Be Wild 3D$18,8299%330$571$20,131,39768Warner Bros. / IMAX
5The Three Stooges$9,861-18%53-19$186$44,187,20815Fox
6Mirror Mirror$5,636-18%59-32$96$64,846,93817Relativity Media
7For Greater Glory$3,427-4%33-9$104$5,568,0288ARC Entertainment
8Easy Money (2012)$2,102-28%20$1,051$59,6062Weinstein Company
9A Cat In Paris$1,437-22%180$80$235,8478GKIDS
10The Imposter$1,36711%1--$1,367$45,6752Indomina Releasing