Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Thu, Jul. 26 2012

Wide (1000+)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$13,202,371-4%4,404--$2,998$225,011,3591Warner Bros.
2Ice Age: Continental Drift$3,230,84215%3,8865$831$101,547,2142Fox
3The Amazing Spider-Man$1,580,1747%3,753-565$421$235,252,6103Sony / Columbia
4Ted (2012)$1,398,0906%3,214-89$435$186,265,6004Universal
5Brave$1,108,65819%2,899-493$382$213,024,5195Disney
6Magic Mike$762,4593%2,606-484$293$105,006,8554Warner Bros.
7Savages$501,3357%2,336-299$215$42,145,5703Universal
8Madagascar 3: Europe's Most Wanted$298,32833%1,261-1024$237$208,670,4007Paramount / DreamWorks
9Tyler Perry's Madea's Witness Protection$281,9966%1,540-464$183$61,427,2974Lionsgate
10Katy Perry: Part of Me 3D$250,65413%1,123-1609$223$23,585,8973Paramount

Limited (100 — 999)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$291,63412%895-29$326$37,206,4999Focus
2Marvel's The Avengers$110,15718%495-252$223$615,483,85112Disney
3Beasts of the Southern Wild$104,2194%12948$808$3,280,8904Fox Searchlight
4Dark Shadows$90,559-22%412173$220$79,063,30011Warner Bros.
5The Best Exotic Marigold Hotel$73,5018%288-54$255$44,136,26412Fox Searchlight
6Snow White and the Huntsman$71,57513%409-268$175$152,867,2358Universal
7Prometheus$52,43912%312-247$168$125,317,9197Fox
8Rock of Ages$41,9152%32267$130$38,128,4866Warner Bros. / New Line
9Abraham Lincoln: Vampire Hunter$34,7615%266-389$131$36,620,5655Fox
10The Hunger Games$34,7184%190-22$183$405,363,38318Lionsgate
11Safety Not Guaranteed$24,3637%124-58$196$3,033,2677FilmDistrict
12Dr. Seuss' The Lorax$22,54517%167-1$135$214,030,50021Universal
13Battleship$21,5009%172-56$125$65,078,65010Universal
14What to Expect When You're Expecting$20,0894%192-29$105$41,032,87210Lionsgate
15The Dictator$8,63310%105-56$82$59,650,22210Paramount

Platform (1 — 99)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,8129%520$1,343$6,220,30514Warner Bros. / IMAX
2The Intouchables$48,7734%918$536$7,256,5689Weinstein Company
3Ruby Sparks$20,2794%13--$1,560$39,8360Fox Searchlight
4Born to Be Wild 3D$20,2598%330$614$20,151,65668Warner Bros. / IMAX
5The Three Stooges$8,448-14%53-19$159$44,195,65615Fox
6Mirror Mirror$6,84121%59-32$116$64,853,77917Relativity Media
7For Greater Glory$4,00917%33-9$121$5,572,0378ARC Entertainment
8Easy Money (2012)$1,998-5%20$999$61,6042Weinstein Company
9The Imposter$1,71626%1--$1,716$47,3912Indomina Releasing
10A Cat In Paris$1,67416%180$93$237,5218GKIDS