Grosses

'American Sniper' Continues to Dominate with $31.85M; 'Project Almanac' Starts Softly with $8.50M; 'Black or White' Lands in Fourth with $6.46M; 'Game of Thrones' Claims a Solid $1.50M in Limited ReleaseFebruary 01, 2015 08:47 AM

by Daniel Garris

Warner's American Sniper dominated the box office for a third consecutive weekend with an estimated $31.85 million. That represented the largest unadjusted Super Bowl weekend gross ever (the previous record being the $31.12 million debut of 2008's Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour). The blockbuster Clint Eastwood directed film starring Bradley Cooper was down a sizable 51 percent from last weekend, as the film clearly took a hit this weekend from its target audience being focused on Super Bowl XLIX. American Sniper will likely re-stabilize next weekend with the Super Bowl out of the way. The film has grossed a massive $248.94 million after 17 days of wide release. That places American Sniper a very impressive 47 percent ahead of the $169.56 million 17-day take of 2013's Gravity.

With moviegoers not interested by the weekend's three new wide releases, Paddington moved into second place with an estimated $8.505 million. The well received family film from The Weinstein Company was up one spot from last weekend and down a slim 31 percent. In addition to being aided by good word of mouth, Paddington also likely received an added boost this weekend from family audiences who wanted to catch the film before Paramount's The SpongeBob Movie: Sponge Out of Water arrives in the marketplace next weekend. Paddington surpassed the $50 million mark this weekend and has grossed a very solid $50.54 million in 17 days.

Paramount's Project Almanac was the weekend's top opener with an estimated third place start of $8.50 million (with Paddington and Project Almanac currently only separated by $5,000, the race for second place is obviously too close to call). However, the low-budget sci-fi thriller opened significantly below pre-release expectations, as it failed to spark much interest among moviegoers. Project Almanac opened a very disappointing 57 percent below the $19.88 million start of fellow Platinum Dunes film Ouija this past October. Project Almanac was likely hurt at least somewhat by having been delayed by nearly a year. On a positive note, Project Almanac did receive a B rating on CinemaScore, which is very solid given the film's genre.

Relativity's Black or White debuted in fourth with an estimated $6.46 million. The drama starring Kevin Costner and Octavia Spencer opened on the high end of its modest expectations, as the film was able to find a bit of audience this weekend despite poor critical reviews. Black or White performed very similarly to the $6.20 million start of Relativity's Beyond the Lights this past November. Black or White received an encouraging A- rating on CinemaScore, which suggests that the film is going over significantly better with moviegoers than it has with critics.

The Boy Next Door rounded out the weekend's top five with an estimated $6.1 million. Universal's low-budget thriller starring Jennifer Lopez was down 3 spots and a very sharp 59 percent from last weekend. The Boy Next Door has grossed a solid $24.69 million in ten days, but is likely to continue to fall off quickly going forward, especially with the upcoming release of Universal's highly anticipated Fifty Shades of Grey now in the near horizon.

Sony's The Wedding Ringer followed in sixth place with an estimated $5.7 million. The modestly budgeted comedy starring Kevin Hart and Josh Gad fell 50 percent from last weekend. The Wedding Ringer is on the verge of reaching the $50 million mark with a 17-day gross of $48.14 million.

Further down on this weekend's chart nether Open Road's The Loft nor A24's A Most Violent Year were able to pack much punch. The Loft debuted in tenth place with an estimated $2.88 million. Meanwhile, A Most Violent Year landed in thirteenth place with an estimated $1.70 million from 818 locations. The Loft suffered from being given a last minute wide release (after being long delayed), while A Most Violent Year has seen its early momentum come to a halt after not receiving a Best Picture nomination. A Most Violent Year has grossed $3.17 million to date.

Warner's Game of Thrones The IMAX Experience had a far more respectable performance this weekend with an estimated $1.50 million from 205 IMAX locations. That gave the theatrical release consisting of the final two episodes of Season 4 of the popular HBO series a healthy per-location average of $7,322 for the frame. Game of Thrones The IMAX Experience is scheduled to play in IMAX locations through February 5th.

Daily Domestic Gross Thu, Jul. 26 2012

Wide (1000+)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$13,202,371-4%4,404--$2,998$225,011,3591Warner Bros.
2Ice Age: Continental Drift$3,230,84215%3,8865$831$101,547,2142Fox
3The Amazing Spider-Man$1,580,1747%3,753-565$421$235,252,6103Sony / Columbia
4Ted (2012)$1,398,0906%3,214-89$435$186,265,6004Universal
5Brave$1,108,65819%2,899-493$382$213,024,5195Disney
6Magic Mike$762,4593%2,606-484$293$105,006,8554Warner Bros.
7Savages$501,3357%2,336-299$215$42,145,5703Universal
8Madagascar 3: Europe's Most Wanted$298,32833%1,261-1024$237$208,670,4007Paramount / DreamWorks
9Tyler Perry's Madea's Witness Protection$281,9966%1,540-464$183$61,427,2974Lionsgate
10Katy Perry: Part of Me 3D$250,65413%1,123-1609$223$23,585,8973Paramount

Limited (100 — 999)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$291,63412%895-29$326$37,206,4999Focus
2Marvel's The Avengers$110,15718%495-252$223$615,483,85112Disney
3Beasts of the Southern Wild$104,2194%12948$808$3,280,8904Fox Searchlight
4Dark Shadows$90,559-22%412173$220$79,063,30011Warner Bros.
5The Best Exotic Marigold Hotel$73,5018%288-54$255$44,136,26412Fox Searchlight
6Snow White and the Huntsman$71,57513%409-268$175$152,867,2358Universal
7Prometheus$52,43912%312-247$168$125,317,9197Fox
8Rock of Ages$41,9152%32267$130$38,128,4866Warner Bros. / New Line
9Abraham Lincoln: Vampire Hunter$34,7615%266-389$131$36,620,5655Fox
10The Hunger Games$34,7184%190-22$183$405,363,38318Lionsgate
11Safety Not Guaranteed$24,3637%124-58$196$3,033,2677FilmDistrict
12Dr. Seuss' The Lorax$22,54517%167-1$135$214,030,50021Universal
13Battleship$21,5009%172-56$125$65,078,65010Universal
14What to Expect When You're Expecting$20,0894%192-29$105$41,032,87210Lionsgate
15The Dictator$8,63310%105-56$82$59,650,22210Paramount

Platform (1 — 99)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,8129%520$1,343$6,220,30514Warner Bros. / IMAX
2The Intouchables$48,7734%918$536$7,256,5689Weinstein Company
3Ruby Sparks$20,2794%13--$1,560$39,8360Fox Searchlight
4Born to Be Wild 3D$20,2598%330$614$20,151,65668Warner Bros. / IMAX
5The Three Stooges$8,448-14%53-19$159$44,195,65615Fox
6Mirror Mirror$6,84121%59-32$116$64,853,77917Relativity Media
7For Greater Glory$4,00917%33-9$121$5,572,0378ARC Entertainment
8Easy Money (2012)$1,998-5%20$999$61,6042Weinstein Company
9The Imposter$1,71626%1--$1,716$47,3912Indomina Releasing
10A Cat In Paris$1,67416%180$93$237,5218GKIDS