Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Thu, Jul. 26 2012

Wide (1000+)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$13,202,371-4%4,404--$2,998$225,011,3591Warner Bros.
2Ice Age: Continental Drift$3,230,84215%3,8865$831$101,547,2142Fox
3The Amazing Spider-Man$1,580,1747%3,753-565$421$235,252,6103Sony / Columbia
4Ted (2012)$1,398,0906%3,214-89$435$186,265,6004Universal
5Brave$1,108,65819%2,899-493$382$213,024,5195Disney
6Magic Mike$762,4593%2,606-484$293$105,006,8554Warner Bros.
7Savages$501,3357%2,336-299$215$42,145,5703Universal
8Madagascar 3: Europe's Most Wanted$298,32833%1,261-1024$237$208,670,4007Paramount / DreamWorks
9Tyler Perry's Madea's Witness Protection$281,9966%1,540-464$183$61,427,2974Lionsgate
10Katy Perry: Part of Me 3D$250,65413%1,123-1609$223$23,585,8973Paramount

Limited (100 — 999)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$291,63412%895-29$326$37,206,4999Focus
2Marvel's The Avengers$110,15718%495-252$223$615,483,85112Disney
3Beasts of the Southern Wild$104,2194%12948$808$3,280,8904Fox Searchlight
4Dark Shadows$90,559-22%412173$220$79,063,30011Warner Bros.
5The Best Exotic Marigold Hotel$73,5018%288-54$255$44,136,26412Fox Searchlight
6Snow White and the Huntsman$71,57513%409-268$175$152,867,2358Universal
7Prometheus$52,43912%312-247$168$125,317,9197Fox
8Rock of Ages$41,9152%32267$130$38,128,4866Warner Bros. / New Line
9Abraham Lincoln: Vampire Hunter$34,7615%266-389$131$36,620,5655Fox
10The Hunger Games$34,7184%190-22$183$405,363,38318Lionsgate
11Safety Not Guaranteed$24,3637%124-58$196$3,033,2677FilmDistrict
12Dr. Seuss' The Lorax$22,54517%167-1$135$214,030,50021Universal
13Battleship$21,5009%172-56$125$65,078,65010Universal
14What to Expect When You're Expecting$20,0894%192-29$105$41,032,87210Lionsgate
15The Dictator$8,63310%105-56$82$59,650,22210Paramount

Platform (1 — 99)

#TitleThu, Jul. 26 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,8129%520$1,343$6,220,30514Warner Bros. / IMAX
2The Intouchables$48,7734%918$536$7,256,5689Weinstein Company
3Ruby Sparks$20,2794%13--$1,560$39,8360Fox Searchlight
4Born to Be Wild 3D$20,2598%330$614$20,151,65668Warner Bros. / IMAX
5The Three Stooges$8,448-14%53-19$159$44,195,65615Fox
6Mirror Mirror$6,84121%59-32$116$64,853,77917Relativity Media
7For Greater Glory$4,00917%33-9$121$5,572,0378ARC Entertainment
8Easy Money (2012)$1,998-5%20$999$61,6042Weinstein Company
9The Imposter$1,71626%1--$1,716$47,3912Indomina Releasing
10A Cat In Paris$1,67416%180$93$237,5218GKIDS