Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Jul. 27 2012

Wide (1000+)

#TitleFri, Jul. 27 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$17,734,54534%4,4040$4,027$242,745,9042Warner Bros.
2Step Up Revolution$4,929,590--2,567--$1,920$4,929,5901Lionsgate / Summit
3The Watch$4,487,725--3,168--$1,417$4,487,7251Fox
4Ice Age: Continental Drift$4,030,76325%3,869-17$1,042$105,577,9773Fox
5Ted (2012)$2,174,65556%3,129-85$695$188,440,2555Universal
6The Amazing Spider-Man$1,895,45620%3,160-593$600$237,148,0664Sony / Columbia
7Brave$1,253,79613%2,551-348$491$214,278,3156Disney
8Magic Mike$895,12617%2,075-531$431$105,901,9815Warner Bros.
9Savages$487,830-3%1,414-922$345$42,633,4004Universal
10Tyler Perry's Madea's Witness Protection$392,81739%1,111-429$354$61,820,1145Lionsgate

Limited (100 — 999)

#TitleFri, Jul. 27 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$363,49425%853-42$426$37,569,99310Focus
2Madagascar 3: Europe's Most Wanted$266,104-11%808-453$329$208,936,5048Paramount / DreamWorks
3Beasts of the Southern Wild$222,464113%20879$1,070$3,503,3545Fox Searchlight
4Katy Perry: Part of Me 3D$174,472-30%606-517$288$23,760,3694Paramount
5The Hunger Games$152,478339%310120$492$405,515,86119Lionsgate
6Snow White and the Huntsman$115,37561%355-54$325$152,982,6109Universal
7The Intouchables$111,906129%194103$577$7,368,47410Weinstein Company
8Dark Shadows$90,3500%222-190$407$79,153,65012Warner Bros.
9The Best Exotic Marigold Hotel$84,76815%276-12$307$44,221,03213Fox Searchlight
10Prometheus$56,9429%229-83$249$125,374,8618Fox
11Men in Black 3$54,673--187-79$292$175,713,19310Sony / Columbia
12Rock of Ages$51,25522%302-20$170$38,179,7417Warner Bros. / New Line
13Abraham Lincoln: Vampire Hunter$46,55634%197-69$236$36,667,1216Fox
14Safety Not Guaranteed$45,49287%14925$305$3,078,7598FilmDistrict
15Battleship$26,61024%140-32$190$65,105,26011Universal
16The Pirates! Band of Misfits$25,988--151-38$172$30,850,91114Sony / Columbia
17What to Expect When You're Expecting$20,6133%139-53$148$41,053,48511Lionsgate

Platform (1 — 99)

#TitleFri, Jul. 27 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$67,936-3%520$1,306$6,288,24115Warner Bros. / IMAX
2Ruby Sparks$34,55170%13--$2,658$74,3871Fox Searchlight
3Born to Be Wild 3D$20,9493%330$635$20,172,60569Warner Bros. / IMAX
4Killer Joe$11,846--3--$3,949$11,8461LD Entertainment
5For Greater Glory$9,875146%8956$111$5,581,9139ARC Entertainment
6Home Run Showdown$7,335--1--$7,335$7,3351Image Entertainment
7Bol Bachchan$5,703--24-22$238$1,196,9774Fox International Pictures
8Mirror Mirror$5,285-23%56-3$94$64,859,06418Relativity Media
9Easy Money (2012)$5,008151%53$1,002$66,6123Weinstein Company
10A Cat In Paris$2,11226%12-6$176$248,8139GKIDS
11The Obama Effect$684--2-19$342$109,2823ARC Entertainment
1230 Beats$25--2-13$13$14,6052Roadside Attractions