Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sat, Jul. 28 2012

Wide (1000+)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$24,712,41739%4,4040$5,611$267,458,3212Warner Bros.
2Ice Age: Continental Drift$5,328,03432%3,869-17$1,377$110,906,0113Fox
3The Watch$4,706,1415%3,168--$1,486$9,193,8661Fox
4Step Up Revolution$3,903,301-21%2,567--$1,521$8,832,8911Lionsgate / Summit
5Ted (2012)$3,019,48539%3,129-85$965$191,459,7405Universal
6The Amazing Spider-Man$2,763,87946%3,160-593$875$239,911,9454Sony / Columbia
7Brave$1,713,52337%2,551-348$672$215,991,8386Disney
8Magic Mike$1,056,44918%2,075-531$509$106,958,4305Warner Bros.
9Savages$742,35052%1,414-922$525$43,375,7504Universal
10Tyler Perry's Madea's Witness Protection$568,81145%1,111-429$512$62,388,9255Lionsgate

Limited (100 — 999)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$622,82571%853-42$730$38,192,81810Focus
2Beasts of the Southern Wild$401,58081%20879$1,931$3,904,9345Fox Searchlight
3Madagascar 3: Europe's Most Wanted$353,91033%808-453$438$209,290,4148Paramount / DreamWorks
4The Intouchables$230,056106%194103$1,186$7,598,53010Weinstein Company
5The Hunger Games$203,71934%310120$657$405,719,58019Lionsgate
6Katy Perry: Part of Me 3D$202,54216%606-517$334$23,962,9114Paramount
7Snow White and the Huntsman$163,30042%355-54$460$153,145,9109Universal
8The Best Exotic Marigold Hotel$144,94771%276-12$525$44,365,97913Fox Searchlight
9Dark Shadows$128,63242%222-190$579$79,282,28212Warner Bros.
10Prometheus$84,71749%229-83$370$125,459,5788Fox
11Men in Black 3$76,22539%187-79$408$175,789,41810Sony / Columbia
12Safety Not Guaranteed$70,78456%14925$475$3,149,5438FilmDistrict
13Rock of Ages$70,41837%302-20$233$38,250,1597Warner Bros. / New Line
14Abraham Lincoln: Vampire Hunter$65,18040%197-69$331$36,732,3016Fox
15Battleship$38,50545%140-32$275$65,143,76511Universal
16The Pirates! Band of Misfits$31,58722%151-38$209$30,882,49814Sony / Columbia
17What to Expect When You're Expecting$27,75035%139-53$200$41,081,23511Lionsgate

Platform (1 — 99)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,3252%520$1,333$6,357,56615Warner Bros. / IMAX
2Ruby Sparks$63,33083%13--$4,872$137,7171Fox Searchlight
3Born to Be Wild 3D$24,17715%330$733$20,196,78269Warner Bros. / IMAX
4Killer Joe$14,06419%3--$4,688$25,9101LD Entertainment
5For Greater Glory$13,23534%8956$149$5,595,1489ARC Entertainment
6Bol Bachchan$11,803107%24-22$492$1,208,7804Fox International Pictures
7Easy Money (2012)$10,000100%53$2,000$76,6123Weinstein Company
8Mirror Mirror$5,6647%56-3$101$64,864,72818Relativity Media
9A Cat In Paris$4,264102%12-6$355$253,0779GKIDS
10Home Run Showdown$563-92%1--$563$7,8981Image Entertainment
11The Obama Effect$524-23%2-19$262$109,8063ARC Entertainment
1230 Beats$23-8%2-13$12$14,6282Roadside Attractions