Grosses

'Fury' Leads the Way with $23.5M Debut; 'Gone Girl' Passes $100M Mark after $17.8M Take; 'The Book of Life' Solid in Third with $17.0MOctober 19, 2014 08:54 AM

by Daniel Garris

Sony's Fury debuted in first place this weekend with an estimated $23.5 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened a slim 7 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 20.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.83 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.13 million and is estimated to fall 39 percent on Sunday to gross $5.55 million. That places the film's estimated opening weekend to Friday ratio at a somewhat front-loaded 2.66 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with an estimated $17.8 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 33 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $107.07 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become David Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with an estimated $17.0 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from opening a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.98 million on Friday, increased 38 percent on Saturday to take in $6.87 million and is estimated to decline 25 percent on Sunday to gross $5.16 million. That places the film's estimated opening weekend to Friday ratio at 3.42 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with an estimated $12.04 million. The Disney release starring Steve Carell and Jennifer Garner fell 34 percent from last weekend. That represented a very nice hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.87 million through ten days of release, which is in line with expectations and is very solid with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with an estimated debut of $10.2 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.14 million on Friday, fell 8.5 percent on Saturday to take in $3.79 million and is estimated to fall 40 percent on Sunday to gross $2.27 million. That places the film's estimated opening weekend to Friday ratio at just 2.46 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places with respective estimates of $9.9 million and $7.94 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a very solid 39 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.75 million for Dracula Untold and at $26.84 million for The Judge.

Warner's Annabelle placed in eighth with an estimated $7.93 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.13 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with an estimated $415,000 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $103,750 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Sat, Jul. 28 2012

Wide (1000+)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$24,712,41739%4,4040$5,611$267,458,3212Warner Bros.
2Ice Age: Continental Drift$5,328,03432%3,869-17$1,377$110,906,0113Fox
3The Watch$4,706,1415%3,168--$1,486$9,193,8661Fox
4Step Up Revolution$3,903,301-21%2,567--$1,521$8,832,8911Lionsgate / Summit
5Ted (2012)$3,019,48539%3,129-85$965$191,459,7405Universal
6The Amazing Spider-Man$2,763,87946%3,160-593$875$239,911,9454Sony / Columbia
7Brave$1,713,52337%2,551-348$672$215,991,8386Disney
8Magic Mike$1,056,44918%2,075-531$509$106,958,4305Warner Bros.
9Savages$742,35052%1,414-922$525$43,375,7504Universal
10Tyler Perry's Madea's Witness Protection$568,81145%1,111-429$512$62,388,9255Lionsgate

Limited (100 — 999)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$622,82571%853-42$730$38,192,81810Focus
2Beasts of the Southern Wild$401,58081%20879$1,931$3,904,9345Fox Searchlight
3Madagascar 3: Europe's Most Wanted$353,91033%808-453$438$209,290,4148Paramount / DreamWorks
4The Intouchables$230,056106%194103$1,186$7,598,53010Weinstein Company
5The Hunger Games$203,71934%310120$657$405,719,58019Lionsgate
6Katy Perry: Part of Me 3D$202,54216%606-517$334$23,962,9114Paramount
7Snow White and the Huntsman$163,30042%355-54$460$153,145,9109Universal
8The Best Exotic Marigold Hotel$144,94771%276-12$525$44,365,97913Fox Searchlight
9Dark Shadows$128,63242%222-190$579$79,282,28212Warner Bros.
10Prometheus$84,71749%229-83$370$125,459,5788Fox
11Men in Black 3$76,22539%187-79$408$175,789,41810Sony / Columbia
12Safety Not Guaranteed$70,78456%14925$475$3,149,5438FilmDistrict
13Rock of Ages$70,41837%302-20$233$38,250,1597Warner Bros. / New Line
14Abraham Lincoln: Vampire Hunter$65,18040%197-69$331$36,732,3016Fox
15Battleship$38,50545%140-32$275$65,143,76511Universal
16The Pirates! Band of Misfits$31,58722%151-38$209$30,882,49814Sony / Columbia
17What to Expect When You're Expecting$27,75035%139-53$200$41,081,23511Lionsgate

Platform (1 — 99)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,3252%520$1,333$6,357,56615Warner Bros. / IMAX
2Ruby Sparks$63,33083%13--$4,872$137,7171Fox Searchlight
3Born to Be Wild 3D$24,17715%330$733$20,196,78269Warner Bros. / IMAX
4Killer Joe$14,06419%3--$4,688$25,9101LD Entertainment
5For Greater Glory$13,23534%8956$149$5,595,1489ARC Entertainment
6Bol Bachchan$11,803107%24-22$492$1,208,7804Fox International Pictures
7Easy Money (2012)$10,000100%53$2,000$76,6123Weinstein Company
8Mirror Mirror$5,6647%56-3$101$64,864,72818Relativity Media
9A Cat In Paris$4,264102%12-6$355$253,0779GKIDS
10Home Run Showdown$563-92%1--$563$7,8981Image Entertainment
11The Obama Effect$524-23%2-19$262$109,8063ARC Entertainment
1230 Beats$23-8%2-13$12$14,6282Roadside Attractions