Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Sat, Jul. 28 2012

Wide (1000+)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$24,712,41739%4,4040$5,611$267,458,3212Warner Bros.
2Ice Age: Continental Drift$5,328,03432%3,869-17$1,377$110,906,0113Fox
3The Watch$4,706,1415%3,168--$1,486$9,193,8661Fox
4Step Up Revolution$3,903,301-21%2,567--$1,521$8,832,8911Lionsgate / Summit
5Ted (2012)$3,019,48539%3,129-85$965$191,459,7405Universal
6The Amazing Spider-Man$2,763,87946%3,160-593$875$239,911,9454Sony / Columbia
7Brave$1,713,52337%2,551-348$672$215,991,8386Disney
8Magic Mike$1,056,44918%2,075-531$509$106,958,4305Warner Bros.
9Savages$742,35052%1,414-922$525$43,375,7504Universal
10Tyler Perry's Madea's Witness Protection$568,81145%1,111-429$512$62,388,9255Lionsgate

Limited (100 — 999)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$622,82571%853-42$730$38,192,81810Focus
2Beasts of the Southern Wild$401,58081%20879$1,931$3,904,9345Fox Searchlight
3Madagascar 3: Europe's Most Wanted$353,91033%808-453$438$209,290,4148Paramount / DreamWorks
4The Intouchables$230,056106%194103$1,186$7,598,53010Weinstein Company
5The Hunger Games$203,71934%310120$657$405,719,58019Lionsgate
6Katy Perry: Part of Me 3D$202,54216%606-517$334$23,962,9114Paramount
7Snow White and the Huntsman$163,30042%355-54$460$153,145,9109Universal
8The Best Exotic Marigold Hotel$144,94771%276-12$525$44,365,97913Fox Searchlight
9Dark Shadows$128,63242%222-190$579$79,282,28212Warner Bros.
10Prometheus$84,71749%229-83$370$125,459,5788Fox
11Men in Black 3$76,22539%187-79$408$175,789,41810Sony / Columbia
12Safety Not Guaranteed$70,78456%14925$475$3,149,5438FilmDistrict
13Rock of Ages$70,41837%302-20$233$38,250,1597Warner Bros. / New Line
14Abraham Lincoln: Vampire Hunter$65,18040%197-69$331$36,732,3016Fox
15Battleship$38,50545%140-32$275$65,143,76511Universal
16The Pirates! Band of Misfits$31,58722%151-38$209$30,882,49814Sony / Columbia
17What to Expect When You're Expecting$27,75035%139-53$200$41,081,23511Lionsgate

Platform (1 — 99)

#TitleSat, Jul. 28 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$69,3252%520$1,333$6,357,56615Warner Bros. / IMAX
2Ruby Sparks$63,33083%13--$4,872$137,7171Fox Searchlight
3Born to Be Wild 3D$24,17715%330$733$20,196,78269Warner Bros. / IMAX
4Killer Joe$14,06419%3--$4,688$25,9101LD Entertainment
5For Greater Glory$13,23534%8956$149$5,595,1489ARC Entertainment
6Bol Bachchan$11,803107%24-22$492$1,208,7804Fox International Pictures
7Easy Money (2012)$10,000100%53$2,000$76,6123Weinstein Company
8Mirror Mirror$5,6647%56-3$101$64,864,72818Relativity Media
9A Cat In Paris$4,264102%12-6$355$253,0779GKIDS
10Home Run Showdown$563-92%1--$563$7,8981Image Entertainment
11The Obama Effect$524-23%2-19$262$109,8063ARC Entertainment
1230 Beats$23-8%2-13$12$14,6282Roadside Attractions