Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Mon, Jul. 30 2012

Wide (1000+)

#TitleMon, Jul. 30 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$8,160,046-58%4,4040$1,853$295,272,8562Warner Bros.
2Ice Age: Continental Drift$1,843,850-54%3,869-17$477$116,743,7103Fox
3The Watch$1,588,869-55%3,168--$502$14,339,1661Fox
4Step Up Revolution$1,473,125-49%2,567--$574$13,204,8331Lionsgate / Summit
5Ted (2012)$1,016,925-53%3,129-85$325$194,635,6755Universal
6The Amazing Spider-Man$1,001,951-51%3,160-593$317$242,955,6724Sony / Columbia
7Brave$674,352-50%2,551-348$264$218,004,0246Disney
8Magic Mike$418,070-37%2,075-531$201$108,044,0535Warner Bros.
9Savages$268,435-56%1,414-922$190$44,252,2204Universal
10Tyler Perry's Madea's Witness Protection$159,769-54%1,111-429$144$62,895,9365Lionsgate

Limited (100 — 999)

#TitleMon, Jul. 30 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$202,058-55%853-42$237$38,843,46110Focus
2Madagascar 3: Europe's Most Wanted$138,845-51%808-453$172$209,709,8158Paramount / DreamWorks
3Beasts of the Southern Wild$114,626-62%20879$551$4,321,5625Fox Searchlight
4Katy Perry: Part of Me 3D$103,918-40%606-517$171$24,239,9924Paramount
5The Hunger Games$92,672-43%310120$299$405,974,99519Lionsgate
6The Intouchables$64,319-63%194103$332$7,838,40610Weinstein Company
7Snow White and the Huntsman$56,885-51%355-54$160$153,318,1709Universal
8The Best Exotic Marigold Hotel$47,106-55%276-12$171$44,518,71213Fox Searchlight
9Dark Shadows$40,266-41%222-190$181$79,390,79512Warner Bros.
10Prometheus$31,352-50%229-83$137$125,553,2088Fox
11Abraham Lincoln: Vampire Hunter$24,925-46%197-69$127$36,803,5396Fox
12Safety Not Guaranteed$22,790-57%14925$153$3,224,9168FilmDistrict
13Rock of Ages$21,653-45%302-20$72$38,310,8627Warner Bros. / New Line
14Battleship$13,995-52%140-32$100$65,187,15511Universal
15What to Expect When You're Expecting$11,288-46%139-53$81$41,113,45911Lionsgate

Platform (1 — 99)

#TitleMon, Jul. 30 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$45,882-14%520$882$6,456,77315Warner Bros. / IMAX
2Ruby Sparks$15,864-63%13--$1,220$196,5221Fox Searchlight
3Born to Be Wild 3D$13,399-16%330$406$20,226,15869Warner Bros. / IMAX
4For Greater Glory$6,318-54%8956$71$5,615,1439ARC Entertainment
5Mirror Mirror$3,363-15%56-3$60$64,872,05518Relativity Media
6Easy Money (2012)$2,430-65%53$486$85,9443Weinstein Company
7The Imposter$1,724--21$862$61,0773Indomina Releasing
8A Cat In Paris$1,290-62%12-6$108$257,7279GKIDS
9The Obama Effect$155-65%2--$78$110,4063ARC Entertainment