Grosses

'The Battle of the Five Armies' Set for $88.4M in Five Days; Secret of the Tomb' and 'Annie' Battle for Second with $19.2M and $17.5M RespectivelyDecember 20, 2014 08:48 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in an estimated $16.58 million on Friday to lead the daily box office for a third consecutive day. The third and final chapter of Peter Jackson's The Hobbit trilogy increased a strong 66.5 percent over Thursday. Friday's daily hold was a good sign for the film after the sharper than anticipated percentage decline it experienced on Thursday. In comparison, 2002's The Lord of the Rings: The Two Towers increased 39 percent on its first Friday to gross $19.22 million.

The Hobbit: The Battle of the Five Armies has grossed $50.98 million in three days, which places it 14 percent behind the $59.26 million three-day start of The Two Towers. BOXOFFICE currently projects $54.0 million over the weekend for The Battle of the Five Armies and a five-day start of $88.41 million. That would be in the same neighborhood as the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

IMAX grosses were responsible for $2.18 million of the film's overall gross on Friday. Thus far The Battle of the Five Armies has grossed $8.08 million from IMAX locations. That represents 15.8 percent of the film's overall domestic gross. The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

It was a close race for second place on Friday, with Fox's Night at the Museum: Secret of the Tomb outpacing Sony's Annie with an estimated opening day performance of $5.625 million. The two films were separated by just $325,000 on Friday and are likely to remain fairly close to one another throughout the rest of the weekend (and perhaps throughout the rest of the holiday season as well). Secret of the Tomb opened 16 percent below the $6.71 million opening day take of 2011's Alvin and the Chipmunks: Chipwrecked. BOXOFFICE currently projects a $19.2 million debut for Night at the Museum: Secret of the Tomb, which would be below expectations. The film received a B+ rating on CinemaScore.

Annie claimed third place with an estimated $5.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the higher end of expectations on Friday. That is welcome news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie opened 21 percent below the opening day take of Alvin and the Chipmunks: Chipwrecked. BOXOFFICE is projecting a $17.5 million debut for Annie. The film received an promising A- rating on CinemaScore.

The Hunger Games: Mockingjay - Part 1 inched ahead of Exodus: Gods and Kings to take fourth place on Friday with an estimated $2.28 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last Friday. Mockingjay - Part 1 has grossed $283.76 million in 29 days, which leaves it $16.24 million away from becoming the second release of 2014 to reach the $300 million domestic milestone. BOXOFFICE currently estimates a $7.8 million take for Mockingjay - Part 1 this weekend.

Fox's Exodus: Gods and Kings landed in fifth with an estimated $2.275 million. The pricey Ridley Scott directed biblical epic was down a very sharp 74 percent from last Friday's opening day take. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus has grossed an underwhelming $33.11 million through eight days. BOXOFFICE projects $7.7 million for Exodus: Gods and Kings this weekend, which would represent a 68 percent slide.

On its first day of wide release, Fox Searchlight's Wild took in an estimated $1.175 million from 1,061 locations. The critically acclaimed drama starring Reese Witherspoon has grossed $4.24 million in 18 days. BOXOFFICE is projecting $3.75 million for Wild this weekend.

Daily Domestic Gross Mon, Jul. 30 2012

Wide (1000+)

#TitleMon, Jul. 30 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$8,160,046-58%4,4040$1,853$295,272,8562Warner Bros.
2Ice Age: Continental Drift$1,843,850-54%3,869-17$477$116,743,7103Fox
3The Watch$1,588,869-55%3,168--$502$14,339,1661Fox
4Step Up Revolution$1,473,125-49%2,567--$574$13,204,8331Lionsgate / Summit
5Ted (2012)$1,016,925-53%3,129-85$325$194,635,6755Universal
6The Amazing Spider-Man$1,001,951-51%3,160-593$317$242,955,6724Sony / Columbia
7Brave$674,352-50%2,551-348$264$218,004,0246Disney
8Magic Mike$418,070-37%2,075-531$201$108,044,0535Warner Bros.
9Savages$268,435-56%1,414-922$190$44,252,2204Universal
10Tyler Perry's Madea's Witness Protection$159,769-54%1,111-429$144$62,895,9365Lionsgate

Limited (100 — 999)

#TitleMon, Jul. 30 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$202,058-55%853-42$237$38,843,46110Focus
2Madagascar 3: Europe's Most Wanted$138,845-51%808-453$172$209,709,8158Paramount / DreamWorks
3Beasts of the Southern Wild$114,626-62%20879$551$4,321,5625Fox Searchlight
4Katy Perry: Part of Me 3D$103,918-40%606-517$171$24,239,9924Paramount
5The Hunger Games$92,672-43%310120$299$405,974,99519Lionsgate
6The Intouchables$64,319-63%194103$332$7,838,40610Weinstein Company
7Snow White and the Huntsman$56,885-51%355-54$160$153,318,1709Universal
8The Best Exotic Marigold Hotel$47,106-55%276-12$171$44,518,71213Fox Searchlight
9Dark Shadows$40,266-41%222-190$181$79,390,79512Warner Bros.
10Prometheus$31,352-50%229-83$137$125,553,2088Fox
11Abraham Lincoln: Vampire Hunter$24,925-46%197-69$127$36,803,5396Fox
12Safety Not Guaranteed$22,790-57%14925$153$3,224,9168FilmDistrict
13Rock of Ages$21,653-45%302-20$72$38,310,8627Warner Bros. / New Line
14Battleship$13,995-52%140-32$100$65,187,15511Universal
15What to Expect When You're Expecting$11,288-46%139-53$81$41,113,45911Lionsgate

Platform (1 — 99)

#TitleMon, Jul. 30 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$45,882-14%520$882$6,456,77315Warner Bros. / IMAX
2Ruby Sparks$15,864-63%13--$1,220$196,5221Fox Searchlight
3Born to Be Wild 3D$13,399-16%330$406$20,226,15869Warner Bros. / IMAX
4For Greater Glory$6,318-54%8956$71$5,615,1439ARC Entertainment
5Mirror Mirror$3,363-15%56-3$60$64,872,05518Relativity Media
6Easy Money (2012)$2,430-65%53$486$85,9443Weinstein Company
7The Imposter$1,724--21$862$61,0773Indomina Releasing
8A Cat In Paris$1,290-62%12-6$108$257,7279GKIDS
9The Obama Effect$155-65%2--$78$110,4063ARC Entertainment