Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Tue, Jul. 31 2012

Wide (1000+)

#TitleTue, Jul. 31 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$8,773,1168%4,4040$1,992$304,045,9722Warner Bros.
2Ice Age: Continental Drift$2,587,49940%3,869-17$669$119,331,2093Fox
3Step Up Revolution$1,886,72928%2,567--$735$15,091,5621Lionsgate / Summit
4The Watch$1,885,12619%3,168--$595$16,224,2921Fox
5The Amazing Spider-Man$1,325,35832%3,160-593$419$244,281,0304Sony / Columbia
6Ted (2012)$1,220,31020%3,129-85$390$195,855,9855Universal
7Brave$890,29032%2,551-348$349$218,894,3146Disney
8Magic Mike$527,00826%2,075-531$254$108,571,0615Warner Bros.
9Savages$318,15019%1,414-922$225$44,570,3704Universal
10Tyler Perry's Madea's Witness Protection$185,35216%1,111-429$167$63,081,2885Lionsgate

Limited (100 — 999)

#TitleTue, Jul. 31 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$246,77622%853-42$289$39,090,23710Focus
2Madagascar 3: Europe's Most Wanted$193,43139%808-453$239$209,903,2468Paramount / DreamWorks
3Beasts of the Southern Wild$137,40220%20879$661$4,458,9645Fox Searchlight
4Katy Perry: Part of Me 3D$126,26922%606-517$208$24,366,2614Paramount
5The Hunger Games$104,04212%310120$336$406,079,03719Lionsgate
6The Intouchables$87,47536%194103$451$7,925,88110Weinstein Company
7Snow White and the Huntsman$69,22522%355-54$195$153,387,3959Universal
8The Best Exotic Marigold Hotel$64,51137%276-12$234$44,583,22313Fox Searchlight
9Dark Shadows$44,10210%222-190$199$79,434,89712Warner Bros.
10Prometheus$37,19219%229-83$162$125,590,4008Fox
11Abraham Lincoln: Vampire Hunter$29,50118%197-69$150$36,833,0406Fox
12Safety Not Guaranteed$26,08014%14925$175$3,250,9968FilmDistrict
13Rock of Ages$24,95515%302-20$83$38,335,8177Warner Bros. / New Line
14Battleship$16,10515%140-32$115$65,203,26011Universal
15What to Expect When You're Expecting$13,23817%139-53$95$41,126,69711Lionsgate

Platform (1 — 99)

#TitleTue, Jul. 31 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$64,87841%520$1,248$6,521,65115Warner Bros. / IMAX
2Born to Be Wild 3D$16,78925%330$509$20,242,94769Warner Bros. / IMAX
3Ruby Sparks$14,860-6%13--$1,143$211,3821Fox Searchlight
4For Greater Glory$7,65821%8956$86$5,622,8019ARC Entertainment
5Mirror Mirror$4,63938%56-3$83$64,876,69418Relativity Media
6The Imposter$3,28490%21$1,642$64,3613Indomina Releasing
7Easy Money (2012)$2,358-3%53$472$88,3023Weinstein Company
8A Cat In Paris$1,77337%12-6$148$259,5009GKIDS
9The Obama Effect$145-6%2--$73$110,5513ARC Entertainment
1030 Beats$7--2--$4$14,6932Roadside Attractions