Grosses

'No Good Deed' Leads with $24.5M; 'Dolphin Tale 2' #2 with $16.55M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 14, 2014 08:33 AM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with an estimated $24.5 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.83 million on Friday, increased 11 percent on Saturday to take in $9.8 million and is estimated to decline 40 percent on Sunday to gross $5.88 million. That places the film's estimated opening weekend to Friday ratio at 2.77 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with an estimated $16.55 million. The family film sequel from Warner Bros. opened towards the lower end of pre-release expectations and a respectable 14 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.26 million on Friday, increased a healthy 75 percent on Saturday to gross $7.45 million and is estimated to fall 35 percent on Sunday to take in $4.84 million. That places the estimated opening weekend to Friday ratio for the film at 3.88 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with an estimated $8.04 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.93 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with an estimated $4.8 million. The blockbuster franchise re-launch was down a healthy 26 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.04 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with an estimated $4.2 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,315 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and is estimated to decline 44 percent on Sunday to gross $0.98 million. That places the film's estimated opening weekend to Friday ratio at 2.88 to 1.

Holdovers Let's Be Cops and If I Stay claimed fourth and sixth place with respective estimated takes of $4.3 million and $4.05 million. Fox's Let's Be Cops was down only 23 percent from last weekend, while Warner's If I Stay was down a healthy 27 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $72.97 million for Let's Be Cops in 33 days and at $44.94 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with an estimated $0.411 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $27,384 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Wed, Aug. 1 2012

Wide (1000+)

#TitleWed, Aug. 1 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$7,333,325-16%4,4040$1,665$311,379,2972Warner Bros.
2Ice Age: Continental Drift$2,158,033-17%3,869-17$558$121,489,2423Fox
3The Watch$1,458,441-23%3,168--$460$17,682,7331Fox
4Step Up Revolution$1,352,785-28%2,567--$527$16,444,3471Lionsgate / Summit
5Ted (2012)$1,062,325-13%3,129-85$340$196,918,3105Universal
6The Amazing Spider-Man$1,046,086-21%3,160-593$331$245,327,1164Sony / Columbia
7Brave$788,712-11%2,551-348$309$219,683,0266Disney
8Magic Mike$472,128-10%2,075-531$228$109,043,1895Warner Bros.
9Savages$268,050-16%1,414-922$190$44,838,4204Universal
10Tyler Perry's Madea's Witness Protection$165,235-11%1,111-429$149$63,246,5235Lionsgate

Limited (100 — 999)

#TitleWed, Aug. 1 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$224,050-9%853-42$263$39,314,28710Focus
2Madagascar 3: Europe's Most Wanted$190,492-2%808-453$236$210,093,6988Paramount / DreamWorks
3Beasts of the Southern Wild$136,341-1%20879$655$4,595,3055Fox Searchlight
4Katy Perry: Part of Me 3D$114,633-9%606-517$189$24,480,8944Paramount
5The Hunger Games$93,818-10%310120$303$406,172,85519Lionsgate
6The Intouchables$82,506-6%194103$425$8,008,38710Weinstein Company
7Snow White and the Huntsman$63,725-8%355-54$180$153,451,1209Universal
8The Best Exotic Marigold Hotel$59,264-8%276-12$215$44,642,48713Fox Searchlight
9Dark Shadows$40,338-9%222-190$182$79,475,23512Warner Bros.
10Prometheus$32,830-12%229-83$143$125,623,2308Fox
11Abraham Lincoln: Vampire Hunter$26,681-10%197-69$135$36,859,7216Fox
12Safety Not Guaranteed$24,963-4%14925$168$3,275,9598FilmDistrict
13Rock of Ages$23,907-4%302-20$79$38,359,7247Warner Bros. / New Line
14Battleship$14,050-13%140-32$100$65,217,31011Universal
15What to Expect When You're Expecting$12,345-7%139-53$89$41,139,04211Lionsgate

Platform (1 — 99)

#TitleWed, Aug. 1 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$65,8381%520$1,266$6,587,48915Warner Bros. / IMAX
2Born to Be Wild 3D$17,1362%330$519$20,260,08369Warner Bros. / IMAX
3Ruby Sparks$16,1108%130$1,239$227,4921Fox Searchlight
4For Greater Glory$7,524-2%8956$85$5,630,3259ARC Entertainment
5Mirror Mirror$3,850-17%56-3$69$64,880,54418Relativity Media
6Easy Money (2012)$2,5106%53$502$90,8123Weinstein Company
7The Imposter$2,313-30%21$1,157$66,6743Indomina Releasing
8A Cat In Paris$1,7971%12-6$150$261,2979GKIDS
9The Obama Effect$18427%2--$92$110,7353ARC Entertainment