Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Thu, Aug. 2 2012

Wide (1000+)

#TitleThu, Aug. 2 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$6,818,467-7%4,4040$1,548$318,197,7642Warner Bros.
2Ice Age: Continental Drift$1,973,617-9%3,869-17$510$123,462,8593Fox
3Step Up Revolution$1,352,8020%2,567--$527$17,797,1491Lionsgate / Summit
4The Watch$1,330,470-9%3,168--$420$19,013,2031Fox
5Ted (2012)$1,018,926-4%3,129-85$326$197,937,2365Universal
6The Amazing Spider-Man$1,013,217-3%3,160-593$321$246,340,3334Sony / Columbia
7Brave$751,014-5%2,551-348$294$220,434,0406Disney
8Magic Mike$471,1160%2,075-531$227$109,514,3055Warner Bros.
9Savages$281,6905%1,414-922$199$45,120,1104Universal
10Tyler Perry's Madea's Witness Protection$163,902-1%1,111-429$148$63,410,4255Lionsgate

Limited (100 — 999)

#TitleThu, Aug. 2 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$224,7570%853-42$263$39,539,04410Focus
2Madagascar 3: Europe's Most Wanted$171,132-10%808-453$212$210,264,8308Paramount / DreamWorks
3Beasts of the Southern Wild$133,487-2%20879$642$4,728,7925Fox Searchlight
4Katy Perry: Part of Me 3D$106,180-7%606-517$175$24,587,0744Paramount
5The Hunger Games$95,0031%310120$306$406,267,85819Lionsgate
6Snow White and the Huntsman$82,12629%355-54$231$153,533,2469Universal
7The Intouchables$74,274-10%194103$383$8,082,66110Weinstein Company
8The Best Exotic Marigold Hotel$61,0843%276-12$221$44,703,57113Fox Searchlight
9Dark Shadows$43,9519%222-190$198$79,519,18612Warner Bros.
10Prometheus$35,8889%229-83$157$125,659,1188Fox
11Safety Not Guaranteed$27,59411%14925$185$3,303,5538FilmDistrict
12Abraham Lincoln: Vampire Hunter$27,5063%197-69$140$36,887,2276Fox
13Rock of Ages$24,3802%302-20$81$38,384,1047Warner Bros. / New Line
14Battleship$18,09029%140-32$129$65,235,40011Universal
15What to Expect When You're Expecting$13,1617%139-53$95$41,152,20311Lionsgate

Platform (1 — 99)

#TitleThu, Aug. 2 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$62,446-5%520$1,201$6,649,93515Warner Bros. / IMAX
2Born to Be Wild 3D$16,409-4%330$497$20,276,49269Warner Bros. / IMAX
3Ruby Sparks$15,278-5%130$1,175$242,7701Fox Searchlight
4For Greater Glory$8,2059%8956$92$5,638,5309ARC Entertainment
5Mirror Mirror$3,317-14%56-3$59$64,883,86118Relativity Media
6The Imposter$2,127-8%21$1,064$68,9873Indomina Releasing
7Easy Money (2012)$1,872-25%53$374$92,6843Weinstein Company
8A Cat In Paris$1,8312%12-6$153$263,1289GKIDS
9The Obama Effect$169-8%2--$85$110,9043ARC Entertainment