Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Daily Domestic Gross Tue, Aug. 7 2012

Wide (1000+)

#TitleTue, Aug. 7 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$4,673,412-1%4,242-162$1,102$363,334,0043Warner Bros.
2Total Recall (2012)$3,182,5786%3,601--$884$31,763,3041Sony / Columbia
3Diary of a Wimpy Kid: Dog Days$2,291,20516%3,391--$676$18,892,1111Fox
4Ice Age: Continental Drift$1,484,17717%3,542-327$419$134,824,7214Fox
5Step Up Revolution$1,106,69119%2,60639$425$25,760,5802Lionsgate / Summit
6The Watch$1,092,93712%3,1680$345$27,606,8382Fox
7Ted (2012)$871,6057%2,767-362$315$205,267,7856Universal
8The Amazing Spider-Man$762,00911%2,425-735$314$252,188,2195Sony / Columbia
9Brave$546,1257%2,110-441$259$224,476,1277Disney
10Magic Mike$276,08625%1,202-873$230$111,425,9436Warner Bros.

Limited (100 — 999)

#TitleTue, Aug. 7 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$184,12810%687-166$268$41,130,68611Focus
2Beasts of the Southern Wild$152,7259%318110$480$6,176,4056Fox Searchlight
3Savages$151,3605%704-710$215$46,374,3255Universal
4Madagascar 3: Europe's Most Wanted$115,04313%504-304$228$211,069,1469Paramount / DreamWorks
5Tyler Perry's Madea's Witness Protection$93,81510%737-374$127$64,321,0506Lionsgate
6The Intouchables$77,25712%1940$398$8,794,74911Weinstein Company
7The Hunger Games$69,5785%291-19$239$406,833,02820Lionsgate
8The Best Exotic Marigold Hotel$55,75412%230-46$242$45,119,53914Fox Searchlight
9Snow White and the Huntsman$52,5306%309-46$170$153,931,92510Universal
10Katy Perry: Part of Me 3D$43,1110%277-329$156$24,875,5185Paramount
11Prometheus$31,36617%198-31$158$125,885,0879Fox
12Safety Not Guaranteed$20,553-2%121-28$170$3,506,1309FilmDistrict
13Abraham Lincoln: Vampire Hunter$19,8525%165-32$120$37,052,9187Fox
14Dark Shadows$17,4015%132-90$132$79,662,00013Warner Bros.
15Rock of Ages$9,125-8%145-157$63$38,471,3798Warner Bros. / New Line

Platform (1 — 99)

#TitleTue, Aug. 7 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$56,69410%520$1,090$6,963,69816Warner Bros. / IMAX
2Ruby Sparks$45,236-2%6451$707$729,8742Fox Searchlight
3Born to Be Wild 3D$16,65911%330$505$20,371,67170Warner Bros. / IMAX
4Mirror Mirror$13,5291562%39-17$347$64,904,93819Relativity Media
5Soldiers of Fortune$3,8933%50--$78$32,6471Roadside Attractions
6For Greater Glory$3,45438%34-55$102$5,660,12210ARC Entertainment
7Easy Money (2012)$2,92627%61$488$119,4634Weinstein Company
8A Cat In Paris$1,8618%142$133$277,67510GKIDS