Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Please note that estimates from Sony and Open Road were unreported at the time of publishing.

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Aug. 9 2012

Wide (1000+)

#TitleThu, Aug. 9 2012LocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$3,586,326-3%4,242-162$845$370,608,8193Warner Bros.
2Hope Springs (2012)$2,187,765-3%2,361--$927$4,453,0570Sony / Columbia
3Total Recall (2012)$2,061,501-9%3,601--$572$36,088,3921Sony / Columbia
4Diary of a Wimpy Kid: Dog Days$1,741,7891%3,391--$514$22,354,0081Fox
5Ice Age: Continental Drift$1,284,3067%3,542-327$363$137,314,0524Fox
6Step Up Revolution$767,268-2%2,60639$294$27,314,7622Lionsgate / Summit
7The Watch$750,924-8%3,1680$237$29,174,6282Fox
8Ted (2012)$672,100-2%2,585-544$260$206,624,9106Universal
9The Amazing Spider-Man$574,938-1%2,216-944$259$253,343,4425Sony / Columbia
10Brave$498,2386%1,883-668$265$225,442,8667Disney
11Magic Mike$198,3513%1,202-873$165$111,816,6186Warner Bros.

Limited (100 — 999)

#TitleThu, Aug. 9 2012LocationsAvg.TotalWks.Dist.
1Nitro Circus The Movie 3D$316,779-52%800--$396$982,4580ARC Entertainment
2Moonrise Kingdom$163,556-2%687-166$238$41,460,39811Focus
3Beasts of the Southern Wild$128,377-3%318110$404$6,437,2736Fox Searchlight
4Madagascar 3: Europe's Most Wanted$103,83313%504-304$206$211,264,7649Paramount / DreamWorks
5Savages$87,420-14%564-850$155$46,563,2655Universal
6The Hunger Games$69,4583%291-19$239$406,970,23520Lionsgate
7The Intouchables$64,078-1%1940$330$8,923,43111Weinstein Company
8Tyler Perry's Madea's Witness Protection$63,424-10%737-374$86$64,454,8646Lionsgate
9Snow White and the Huntsman$46,4350%309-46$150$154,024,71010Universal
10The Best Exotic Marigold Hotel$42,747-5%230-46$186$45,207,29514Fox Searchlight
11Katy Perry: Part of Me 3D$30,2907%277-329$109$24,934,0295Paramount
12Prometheus$26,1941%198-31$132$125,937,2619Fox
13Safety Not Guaranteed$18,6606%121-28$154$3,542,4499FilmDistrict
14Abraham Lincoln: Vampire Hunter$18,2413%165-32$111$37,088,9507Fox
15Dark Shadows$12,833-5%132-90$97$79,688,27213Warner Bros.
16Rock of Ages$10,08028%145-157$70$38,489,3528Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Aug. 9 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$66,54714%520$1,280$7,088,70316Warner Bros. / IMAX
2Ruby Sparks$33,8940%6451$530$797,4982Fox Searchlight
3Born to Be Wild 3D$18,1411%330$550$20,407,70670Warner Bros. / IMAX
4Mirror Mirror$13,385-5%39-17$343$64,932,37519Relativity Media
5Easy Money (2012)$3,02214%61$504$125,1354Weinstein Company
6Soldiers of Fortune$3,00518%50--$60$38,2011Roadside Attractions
7For Greater Glory$2,68019%34-55$79$5,665,04610ARC Entertainment
8A Cat In Paris$2,1779%142$156$281,84110GKIDS