Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Sat, Aug. 11 2012

Wide (1000+)

#TitleSat, Aug. 11 2012LocationsAvg.TotalWks.Dist.
1The Bourne Legacy$14,474,4254%3,745--$3,865$28,405,8251Universal
2The Campaign$9,513,197-7%3,205--$2,968$19,690,2481Warner Bros.
3The Dark Knight Rises$7,839,99240%3,690-552$2,125$384,049,0104Warner Bros.
4Hope Springs (2012)$6,143,00433%2,361--$2,602$15,231,8801Sony / Columbia
5Total Recall (2012)$3,226,56132%3,6010$896$41,765,9062Sony / Columbia
6Diary of a Wimpy Kid: Dog Days$3,117,5319%3,40110$917$28,334,8112Fox
7Ice Age: Continental Drift$2,620,41530%3,103-439$844$141,942,8625Fox
8Ted (2012)$1,368,96038%2,208-559$620$208,987,4657Universal
9Step Up Revolution$1,157,90720%1,898-708$610$29,434,3323Lionsgate / Summit
10The Watch$887,05029%2,463-705$360$30,750,7753Fox
11The Amazing Spider-Man$882,68940%1,585-840$557$254,855,5476Sony / Columbia
12Brave$729,14635%1,259-851$579$226,710,2968Disney

Limited (100 — 999)

#TitleSat, Aug. 11 2012LocationsAvg.TotalWks.Dist.
1Nitro Circus The Movie 3D$428,2417%800--$535$1,811,5401ARC Entertainment
2Beasts of the Southern Wild$308,28048%286-32$1,078$6,953,4647Fox Searchlight
3Moonrise Kingdom$263,58248%447-240$590$41,902,20612Focus
4Men in Black 3$208,49038%295-31$707$177,401,41912Sony / Columbia
5Ruby Sparks$191,75752%261197$735$1,115,8043Fox Searchlight
6The Intouchables$173,29373%1940$893$9,196,81212Weinstein Company
7Madagascar 3: Europe's Most Wanted$171,36728%306-198$560$211,570,37610Paramount / DreamWorks
8Magic Mike$169,62915%450-752$377$112,133,1347Warner Bros.
9The Hunger Games$133,04734%260-31$512$407,202,88421Lionsgate
10Tyler Perry's Madea's Witness Protection$132,91551%364-373$365$64,675,5727Lionsgate
11Snow White and the Huntsman$116,02542%273-36$425$154,222,62011Universal
12Savages$101,76049%318-386$320$46,733,3956Universal
13The Best Exotic Marigold Hotel$72,67450%184-46$395$45,328,55315Fox Searchlight
14Katy Perry: Part of Me 3D$55,35231%202-75$274$25,031,6876Paramount
15Prometheus$46,90052%141-57$333$126,015,01910Fox
16Abraham Lincoln: Vampire Hunter$37,31143%130-35$287$37,152,4368Fox

Platform (1 — 99)

#TitleSat, Aug. 11 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$78,6094%520$1,512$7,242,87717Warner Bros. / IMAX
2Safety Not Guaranteed$25,87849%73-48$354$3,585,70410FilmDistrict
3Born to Be Wild 3D$23,8955%330$724$20,454,38771Warner Bros. / IMAX
4Rock of Ages$9,03237%57-88$158$38,504,9589Warner Bros. / New Line
5Dark Shadows$8,75028%45-87$194$79,703,84814Warner Bros.
6Easy Money (2012)$7,54357%71$1,078$137,4815Weinstein Company
7A Cat In Paris$2,786207%12-2$232$285,53511GKIDS
8For Greater Glory$1,43828%10-24$144$5,667,60411ARC Entertainment
9Mirror Mirror$47815%456$11$64,933,26920Relativity Media
10Soldiers of Fortune$315154%2-48$158$38,6402Roadside Attractions