Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sun, Aug. 12 2012

Wide (1000+)

#TitleSun, Aug. 12 2012LocationsAvg.TotalWks.Dist.
1The Bourne Legacy$9,737,000-33%3,745--$2,600$38,142,8251Universal
2The Campaign$6,898,212-27%3,205--$2,152$26,588,4601Warner Bros.
3The Dark Knight Rises$5,539,206-29%3,690-552$1,501$389,588,2164Warner Bros.
4Hope Springs (2012)$3,871,298-37%2,361--$1,640$19,103,1781Sony / Columbia
5Total Recall (2012)$2,335,526-28%3,6010$649$44,101,4322Sony / Columbia
6Diary of a Wimpy Kid: Dog Days$2,021,363-35%3,40110$594$30,356,1742Fox
7Ice Age: Continental Drift$1,752,119-33%3,103-439$565$143,694,9815Fox
8Ted (2012)$861,120-37%2,208-559$390$209,848,5857Universal
9Step Up Revolution$822,248-29%1,898-708$433$30,256,5803Lionsgate / Summit
10The Watch$645,304-27%2,463-705$262$31,396,0793Fox
11The Amazing Spider-Man$609,130-31%1,585-840$384$255,464,6776Sony / Columbia
12Brave$535,235-27%1,259-851$425$227,245,5318Disney

Limited (100 — 999)

#TitleSun, Aug. 12 2012LocationsAvg.TotalWks.Dist.
1Nitro Circus The Movie 3D$354,619-17%800--$443$2,166,1591ARC Entertainment
2Beasts of the Southern Wild$206,692-33%286-32$723$7,160,1567Fox Searchlight
3Moonrise Kingdom$172,586-35%447-240$386$42,074,79212Focus
4Men in Black 3$148,015-29%295-31$502$177,549,43412Sony / Columbia
5Ruby Sparks$124,796-35%261197$478$1,240,6003Fox Searchlight
6Madagascar 3: Europe's Most Wanted$115,823-32%306-198$379$211,686,19910Paramount / DreamWorks
7Magic Mike$105,815-38%450-752$235$112,238,9497Warner Bros.
8The Intouchables$102,028-41%1940$526$9,298,84012Weinstein Company
9The Hunger Games$91,408-31%260-31$352$407,294,29221Lionsgate
10Snow White and the Huntsman$76,440-34%273-36$280$154,299,06011Universal
11Savages$74,730-27%318-386$235$46,808,1256Universal
12Tyler Perry's Madea's Witness Protection$66,923-50%364-373$184$64,742,4957Lionsgate
13The Best Exotic Marigold Hotel$46,783-36%184-46$254$45,375,33615Fox Searchlight
14Katy Perry: Part of Me 3D$42,620-23%202-75$211$25,074,3076Paramount
15Prometheus$33,250-29%141-57$236$126,048,26910Fox
16Abraham Lincoln: Vampire Hunter$27,017-28%130-35$208$37,179,4538Fox

Platform (1 — 99)

#TitleSun, Aug. 12 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$53,458-32%520$1,028$7,296,33517Warner Bros. / IMAX
2Safety Not Guaranteed$17,321-33%73-48$237$3,603,02510FilmDistrict
3Born to Be Wild 3D$15,352-36%330$465$20,469,73971Warner Bros. / IMAX
4Dark Shadows$7,830-11%45-87$174$79,711,67814Warner Bros.
5Easy Money (2012)$5,776-23%71$825$143,2575Weinstein Company
6Rock of Ages$4,384-51%57-88$77$38,509,3429Warner Bros. / New Line
7A Cat In Paris$2,174-22%12-2$181$287,70911GKIDS
8For Greater Glory$1,4773%10-24$148$5,669,08111ARC Entertainment
9Mirror Mirror$401-16%456$9$64,933,67020Relativity Media
10Soldiers of Fortune$202-36%2-48$101$38,8422Roadside Attractions