Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Daily Domestic Gross Mon, Aug. 13 2012

Wide (1000+)

#TitleMon, Aug. 13 2012LocationsAvg.TotalWks.Dist.
1The Bourne Legacy$3,857,355-60%3,745--$1,030$42,000,1801Universal
2The Campaign$3,141,082-54%3,205--$980$29,729,5421Warner Bros.
3The Dark Knight Rises$2,344,003-58%3,690-552$635$391,932,2194Warner Bros.
4Hope Springs (2012)$1,571,621-59%2,361--$666$20,674,7991Sony / Columbia
5Diary of a Wimpy Kid: Dog Days$1,113,759-45%3,40110$327$31,469,9332Fox
6Total Recall (2012)$1,012,200-57%3,6010$281$45,113,6322Sony / Columbia
7Ice Age: Continental Drift$818,509-53%3,103-439$264$144,513,4905Fox
8Ted (2012)$408,480-53%2,208-559$185$210,257,0657Universal
9Step Up Revolution$369,403-55%1,898-708$195$30,625,9833Lionsgate / Summit
10The Watch$306,746-52%2,463-705$125$31,702,8253Fox
11The Amazing Spider-Man$296,844-51%1,585-840$187$255,761,5216Sony / Columbia
12Brave$256,571-52%1,259-851$204$227,502,1028Disney

Limited (100 — 999)

#TitleMon, Aug. 13 2012LocationsAvg.TotalWks.Dist.
1Nitro Circus The Movie 3D$174,188-51%800--$218$2,340,3471ARC Entertainment
2Moonrise Kingdom$91,420-47%447-240$205$42,166,21212Focus
3Beasts of the Southern Wild$90,575-56%286-32$317$7,250,7317Fox Searchlight
4Madagascar 3: Europe's Most Wanted$64,629-44%306-198$211$211,750,82810Paramount / DreamWorks
5Magic Mike$62,490-41%450-752$139$112,301,4397Warner Bros.
6Ruby Sparks$60,345-52%261197$231$1,300,9453Fox Searchlight
7The Hunger Games$46,615-49%260-31$179$407,340,90721Lionsgate
8The Intouchables$46,286-55%1940$239$9,345,12612Weinstein Company
9Savages$38,155-49%318-386$120$46,846,2806Universal
10Snow White and the Huntsman$35,490-54%273-36$130$154,334,55011Universal
11Katy Perry: Part of Me 3D$27,087-36%202-75$134$25,101,3946Paramount
12Tyler Perry's Madea's Witness Protection$26,087-61%364-373$72$64,768,5827Lionsgate
13The Best Exotic Marigold Hotel$22,617-52%184-46$123$45,397,95315Fox Searchlight
14Prometheus$17,322-48%141-57$123$126,065,59110Fox
15Abraham Lincoln: Vampire Hunter$13,405-50%130-35$103$37,192,8588Fox

Platform (1 — 99)

#TitleMon, Aug. 13 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$44,426-17%520$854$7,340,76117Warner Bros. / IMAX
2Born to Be Wild 3D$14,202-7%330$430$20,503,94171Warner Bros. / IMAX
3Safety Not Guaranteed$8,951-48%73-48$123$3,611,97610FilmDistrict
4Dark Shadows$3,637-54%45-87$81$79,715,31514Warner Bros.
5Rock of Ages$2,394-45%57-88$42$38,511,7369Warner Bros. / New Line
6Easy Money (2012)$2,064-64%71$295$145,3215Weinstein Company
7A Cat In Paris$966-56%12-2$81$288,67611GKIDS
8For Greater Glory$547-63%10-24$55$5,669,62811ARC Entertainment
9Mirror Mirror$324-19%456$7$64,933,99420Relativity Media
10Soldiers of Fortune$14-93%2-48$7$38,8562Roadside Attractions