Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Tue, Aug. 14 2012

Wide (1000+)

#TitleTue, Aug. 14 2012LocationsAvg.TotalWks.Dist.
1The Bourne Legacy$4,344,20013%3,745--$1,160$46,344,3801Universal
2The Campaign$3,436,1969%3,205--$1,072$33,165,7381Warner Bros.
3The Dark Knight Rises$2,674,36014%3,690-552$725$394,606,5794Warner Bros.
4Hope Springs (2012)$2,092,72333%2,361--$886$22,767,5221Sony / Columbia
5Diary of a Wimpy Kid: Dog Days$1,505,75535%3,40110$443$32,975,6882Fox
6Total Recall (2012)$1,307,90929%3,6010$363$46,421,5412Sony / Columbia
7Ice Age: Continental Drift$1,131,76138%3,103-439$365$145,645,2515Fox
8Ted (2012)$496,80022%2,208-559$225$210,753,8657Universal
9Step Up Revolution$493,14933%1,898-708$260$31,119,1323Lionsgate / Summit
10The Amazing Spider-Man$397,73234%1,585-840$251$256,159,2536Sony / Columbia
11The Watch$368,74620%2,463-705$150$32,071,5713Fox
12Brave$336,66931%1,259-851$267$227,838,7718Disney

Limited (100 — 999)

#TitleTue, Aug. 14 2012LocationsAvg.TotalWks.Dist.
1Nitro Circus The Movie 3D$162,308-7%800--$203$2,502,6551ARC Entertainment
2Beasts of the Southern Wild$102,19113%286-32$357$7,352,9227Fox Searchlight
3Moonrise Kingdom$100,57010%447-240$225$42,266,78212Focus
4Madagascar 3: Europe's Most Wanted$98,49452%306-198$322$211,849,32210Paramount / DreamWorks
5Magic Mike$84,00434%450-752$187$112,385,4437Warner Bros.
6Ruby Sparks$76,24426%261197$292$1,377,1893Fox Searchlight
7The Intouchables$61,71433%1940$318$9,406,84012Weinstein Company
8The Hunger Games$51,29310%260-31$197$407,392,20021Lionsgate
9Savages$46,11021%318-386$145$46,892,3906Universal
10Snow White and the Huntsman$40,95015%273-36$150$154,375,50011Universal
11Katy Perry: Part of Me 3D$31,40416%202-75$155$25,132,7986Paramount
12The Best Exotic Marigold Hotel$30,62335%184-46$166$45,428,57615Fox Searchlight
13Tyler Perry's Madea's Witness Protection$29,75014%364-373$82$64,798,3327Lionsgate
14Prometheus$19,71514%141-57$140$126,085,30610Fox
15Abraham Lincoln: Vampire Hunter$15,16713%130-35$117$37,208,0258Fox

Platform (1 — 99)

#TitleTue, Aug. 14 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$58,14831%520$1,118$7,398,90917Warner Bros. / IMAX
2Born to Be Wild 3D$17,25722%330$523$20,521,19871Warner Bros. / IMAX
3Safety Not Guaranteed$8,549-4%73-48$117$3,620,52510FilmDistrict
4Dark Shadows$3,9278%45-87$87$79,719,24214Warner Bros.
5Easy Money (2012)$2,50121%71$357$147,8225Weinstein Company
6Rock of Ages$2,223-7%57-88$39$38,513,9599Warner Bros. / New Line
7A Cat In Paris$1,16621%12-2$97$289,84211GKIDS
8For Greater Glory$64518%10-24$65$5,670,27311ARC Entertainment
9Mirror Mirror$38419%456$9$64,934,37820Relativity Media
10Soldiers of Fortune$42200%2-48$21$38,8982Roadside Attractions