'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sat, Aug. 18 2012

Wide (1000+)

#TitleSat, Aug. 18 2012LocationsAvg.TotalWks.Dist.
1The Expendables 2$10,210,399-3%3,316--$3,079$20,704,5441Lionsgate
2The Bourne Legacy$7,074,40533%3,7538$1,885$64,945,9802Universal
4The Campaign$5,259,82427%3,25550$1,616$47,714,5232Warner Bros.
5The Dark Knight Rises$4,568,00646%3,157-533$1,447$406,466,0535Warner Bros.
6Sparkle (2012)$4,302,044-5%2,244--$1,917$8,823,2091Sony / TriStar
7The Odd Life of Timothy Green$4,290,84626%2,598--$1,652$11,964,5421Disney
8Hope Springs (2012)$3,869,51540%2,3610$1,639$32,582,0702Sony / Columbia
9Diary of a Wimpy Kid: Dog Days$1,595,27236%2,737-664$583$37,676,3183Fox
10Total Recall (2012)$1,431,00235%2,434-1167$588$50,775,0083Sony / Columbia
11Ice Age: Continental Drift$1,255,08149%2,274-829$552$149,285,0566Fox
12Ted (2012)$678,02040%1,169-1039$580$212,684,4608Universal

Limited (100 — 999)

#TitleSat, Aug. 18 2012LocationsAvg.TotalWks.Dist.
1Step Up Revolution$431,75237%905-993$477$32,484,1864Lionsgate / Summit
2Ek Tha Tiger$419,50440%118--$3,555$1,064,4151Yash Raj Films
4The Amazing Spider-Man$314,57637%598-987$526$257,220,5887Sony / Columbia
5Madagascar 3: Europe's Most Wanted$290,49842%406100$716$212,471,97411Paramount / DreamWorks
6Beasts of the Southern Wild$246,11361%236-50$1,043$7,946,8638Fox Searchlight
7The Watch$216,81332%513-1950$423$32,941,7744Fox
8Moonrise Kingdom$212,92351%282-165$755$42,816,99213Focus
9The Intouchables$167,05883%1940$861$9,776,89713Weinstein Company
10Ruby Sparks$133,36961%218-43$612$1,711,4684Fox Searchlight
11Men in Black 3$125,80542%258-37$488$178,038,71713Sony / Columbia
12Nitro Circus The Movie 3D$123,65532%424-376$292$2,982,6062ARC Entertainment
13Snow White and the Huntsman$87,84031%244-29$360$154,606,98012Universal
14The Hunger Games$84,03126%230-30$365$407,633,79822Lionsgate
15Magic Mike$81,74421%255-195$321$112,669,8238Warner Bros.
16Tyler Perry's Madea's Witness Protection$53,37356%199-165$268$64,933,4288Lionsgate
17The Best Exotic Marigold Hotel$45,26644%128-56$354$45,560,70616Fox Searchlight
20Abraham Lincoln: Vampire Hunter$30,82052%105-25$294$37,284,8749Fox
21Katy Perry: Part of Me 3D$23,66523%140-62$169$25,221,2357Paramount

Platform (1 — 99)

#TitleSat, Aug. 18 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$60,11213%520$1,156$7,611,09518Warner Bros. / IMAX
2Cosmopolis$25,683-2%3--$8,561$248,3541Entertainment One Films
3Born to Be Wild 3D$18,19322%330$551$20,566,85572Warner Bros. / IMAX
4Safety Not Guaranteed$17,37948%54-19$322$3,671,69311FilmDistrict
5Easy Money (2012)$5,46955%5-2$1,094$161,5896Weinstein Company
6A Cat In Paris$1,21834%7-5$174$293,30412GKIDS