'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Fri, Aug. 24 2012

Wide (1000+)

#TitleFri, Aug. 24 2012LocationsAvg.TotalWks.Dist.
1The Expendables 2$3,836,90888%3,35539$1,144$42,650,8522Lionsgate
2The Bourne Legacy$2,722,23093%3,654-99$745$78,908,4453Universal
4The Campaign$2,227,14491%3,30247$674$59,330,3163Warner Bros.
5The Odd Life of Timothy Green$2,046,563104%2,5980$788$22,001,0532Disney
6The Dark Knight Rises$1,990,23470%2,606-551$764$417,023,1356Warner Bros.
7Premium Rush$1,964,788--2,255--$871$1,964,7881Sony / Columbia
8Hope Springs (2012)$1,707,43284%2,40241$711$40,788,8963Sony / Columbia
9Hit and Run$1,420,001150%2,870--$495$2,613,0351Open Road
10Sparkle (2012)$1,203,462105%2,2440$536$15,876,5362Sony / TriStar
11Diary of a Wimpy Kid: Dog Days$613,10566%1,965-772$312$41,250,7054Fox
12Total Recall (2012)$527,01442%1,576-858$334$53,940,3514Sony / Columbia
13Ice Age: Continental Drift$451,55137%1,550-724$291$152,200,3267Fox

Limited (100 — 999)

#TitleFri, Aug. 24 2012LocationsAvg.TotalWks.Dist.
1The Apparition$1,176,879--810--$1,453$1,176,8791Warner Bros.
2Ted (2012)$293,62575%783-386$375$214,109,0009Universal
3Madagascar 3: Europe's Most Wanted$167,83689%374-32$449$213,251,09712Paramount / DreamWorks
4The Amazing Spider-Man$146,21455%418-180$350$258,010,1518Sony / Columbia
5Step Up Revolution$142,98151%428-477$334$33,352,3945Lionsgate / Summit
7Ek Tha Tiger$124,759--1191$1,048$2,038,0172Yash Raj Films
8Beasts of the Southern Wild$118,90565%212-24$561$8,515,4989Fox Searchlight
9Moonrise Kingdom$113,30747%33250$341$43,383,07514Focus
10The Intouchables$84,13859%1940$434$10,179,33514Weinstein Company
11Magic Mike$74,058129%355100$209$112,932,1609Warner Bros.
12The Watch$70,827107%250-263$283$33,305,5045Fox
13Men in Black 3$65,390--232-26$282$178,341,41314Sony / Columbia
14Snow White and the Huntsman$45,59086%194-50$235$154,807,62013Universal
15Ruby Sparks$44,18728%135-83$327$1,986,0335Fox Searchlight
16The Hunger Games$32,92370%189-41$174$407,802,08323Lionsgate
17The Best Exotic Marigold Hotel$25,38344%112-16$227$45,686,40717Fox Searchlight
19Nitro Circus The Movie 3D$21,525-22%130-294$166$3,243,1153ARC Entertainment
20Tyler Perry's Madea's Witness Protection$17,403119%106-93$164$65,011,9459Lionsgate

Platform (1 — 99)

#TitleFri, Aug. 24 2012LocationsAvg.TotalWks.Dist.
1Cosmopolis$52,171712%6360$828$345,9912Entertainment One Films
2To the Arctic 3D$40,2980%520$775$7,860,40319Warner Bros. / IMAX
4Born to Be Wild 3D$15,58028%330$472$20,644,24673Warner Bros. / IMAX
5Abraham Lincoln: Vampire Hunter$14,74255%75-30$197$37,359,14010Fox
6Safety Not Guaranteed$14,001101%540$259$3,720,92912FilmDistrict
7Katy Perry: Part of Me 3D$8,051-17%66-74$122$25,289,7228Paramount
8Little White Lies$6,844--3--$2,281$6,8441MPI Media
9Easy Money (2012)$2,23446%50$447$174,0067Weinstein Company
10A Cat In Paris$2,09792%6-1$350$299,78513GKIDS