Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Aug. 30 2012

Wide (1000+)

#TitleThu, Aug. 30 2012LocationsAvg.TotalWks.Dist.
1The Expendables 2$1,052,413-1%3,35539$314$57,358,9052Lionsgate
2Lawless$1,006,363-11%2,565--$392$2,142,4470Weinstein Company
3The Bourne Legacy$734,5050%3,490-263$210$88,998,4403Universal
4The Dark Knight Rises$668,2070%2,606-551$256$425,313,9506Warner Bros.
5ParaNorman$633,661-2%3,45526$183$31,479,1862Focus
6The Campaign$633,054-1%3,202-53$198$67,574,6643Warner Bros.
7Hope Springs (2012)$571,335-4%2,40241$238$47,356,5073Sony / Columbia
8The Odd Life of Timothy Green$560,9660%2,5980$216$29,877,3582Disney
9Premium Rush$446,779-2%2,255--$198$8,355,1971Sony / Columbia
10Hit and Run$330,720-7%2,870172$115$7,469,3901Open Road
11Sparkle (2012)$259,168-1%2,020-224$128$19,926,8452Sony / TriStar
12Diary of a Wimpy Kid: Dog Days$151,390-1%1,547-761$98$43,767,5884Fox
13Ice Age: Continental Drift$144,131-3%1,211-719$119$154,332,8147Fox
14Total Recall (2012)$137,4334%1,326-825$104$55,869,6254Sony / Columbia
15The Oogieloves in The BIG Balloon Adventure$123,02420%2,160--$57$225,5880Kenn Viselman Presents

Limited (100 — 999)

#TitleThu, Aug. 30 2012LocationsAvg.TotalWks.Dist.
1The Apparition$154,172-5%810--$190$3,618,8591Warner Bros.
2Ted (2012)$81,8050%679-339$120$215,164,9059Universal
3Brave$59,392-1%452-124$131$230,374,17710Disney
4Beasts of the Southern Wild$58,5647%2322$252$9,089,9399Fox Searchlight
5The Amazing Spider-Man$51,1302%368-174$139$258,600,0578Sony / Columbia
6Madagascar 3: Europe's Most Wanted$50,5290%374-32$135$213,909,44912Paramount / DreamWorks
7Moonrise Kingdom$48,0106%33250$145$43,863,06814Focus
8The Intouchables$45,2939%1940$233$10,636,80714Weinstein Company
9Magic Mike$36,3083%355100$102$113,232,8649Warner Bros.
10Step Up Revolution$31,903-2%428-477$75$33,882,3225Lionsgate / Summit
11The Best Exotic Marigold Hotel$18,9355%106-14$179$45,827,99617Fox Searchlight
12Ruby Sparks$17,016-1%119-75$143$2,180,0905Fox Searchlight
13The Watch$16,0211%250-145$64$33,534,2005Fox
14Snow White and the Huntsman$14,5507%194-50$75$154,977,39513Universal
15Savages$11,70011%117-37$100$47,248,5058Universal
16The Hunger Games$9,6585%189-41$51$407,923,30923Lionsgate
17Nitro Circus The Movie 3D$5,52310%130-168$42$3,325,6893ARC Entertainment
18Tyler Perry's Madea's Witness Protection$3,6807%106-93$35$65,070,3989Lionsgate

Platform (1 — 99)

#TitleThu, Aug. 30 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$26,155-7%520$503$8,073,56619Warner Bros. / IMAX
2Cosmopolis$15,137-4%6360$240$517,0082Entertainment One Films
3Born to Be Wild 3D$9,9739%330$302$20,717,64473Warner Bros. / IMAX
4Prometheus$8,5450%91-10$94$126,330,51312Fox
5Safety Not Guaranteed$6,9946%540$130$3,780,39012FilmDistrict
6Abraham Lincoln: Vampire Hunter$5,7338%75-30$76$37,419,40010Fox
7Katy Perry: Part of Me 3D$3,9913%66-74$60$25,326,0718Paramount
8The Day$1,312-7%12--$109$2,7240Anchor Bay Films
9Easy Money (2012)$1,102-12%50$220$184,7017Weinstein Company
10A Cat In Paris$33020%6-1$55$304,41913GKIDS