Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Thu, Aug. 30 2012

Wide (1000+)

#TitleThu, Aug. 30 2012LocationsAvg.TotalWks.Dist.
1The Expendables 2$1,052,413-1%3,35539$314$57,358,9052Lionsgate
2Lawless$1,006,363-11%2,565--$392$2,142,4470Weinstein Company
3The Bourne Legacy$734,5050%3,490-263$210$88,998,4403Universal
4The Dark Knight Rises$668,2070%2,606-551$256$425,313,9506Warner Bros.
5ParaNorman$633,661-2%3,45526$183$31,479,1862Focus
6The Campaign$633,054-1%3,202-53$198$67,574,6643Warner Bros.
7Hope Springs (2012)$571,335-4%2,40241$238$47,356,5073Sony / Columbia
8The Odd Life of Timothy Green$560,9660%2,5980$216$29,877,3582Disney
9Premium Rush$446,779-2%2,255--$198$8,355,1971Sony / Columbia
10Hit and Run$330,720-7%2,870172$115$7,469,3901Open Road
11Sparkle (2012)$259,168-1%2,020-224$128$19,926,8452Sony / TriStar
12Diary of a Wimpy Kid: Dog Days$151,390-1%1,547-761$98$43,767,5884Fox
13Ice Age: Continental Drift$144,131-3%1,211-719$119$154,332,8147Fox
14Total Recall (2012)$137,4334%1,326-825$104$55,869,6254Sony / Columbia
15The Oogieloves in The BIG Balloon Adventure$123,02420%2,160--$57$225,5880Kenn Viselman Presents

Limited (100 — 999)

#TitleThu, Aug. 30 2012LocationsAvg.TotalWks.Dist.
1The Apparition$154,172-5%810--$190$3,618,8591Warner Bros.
2Ted (2012)$81,8050%679-339$120$215,164,9059Universal
3Brave$59,392-1%452-124$131$230,374,17710Disney
4Beasts of the Southern Wild$58,5647%2322$252$9,089,9399Fox Searchlight
5The Amazing Spider-Man$51,1302%368-174$139$258,600,0578Sony / Columbia
6Madagascar 3: Europe's Most Wanted$50,5290%374-32$135$213,909,44912Paramount / DreamWorks
7Moonrise Kingdom$48,0106%33250$145$43,863,06814Focus
8The Intouchables$45,2939%1940$233$10,636,80714Weinstein Company
9Magic Mike$36,3083%355100$102$113,232,8649Warner Bros.
10Step Up Revolution$31,903-2%428-477$75$33,882,3225Lionsgate / Summit
11The Best Exotic Marigold Hotel$18,9355%106-14$179$45,827,99617Fox Searchlight
12Ruby Sparks$17,016-1%119-75$143$2,180,0905Fox Searchlight
13The Watch$16,0211%250-145$64$33,534,2005Fox
14Snow White and the Huntsman$14,5507%194-50$75$154,977,39513Universal
15Savages$11,70011%117-37$100$47,248,5058Universal
16The Hunger Games$9,6585%189-41$51$407,923,30923Lionsgate
17Nitro Circus The Movie 3D$5,52310%130-168$42$3,325,6893ARC Entertainment
18Tyler Perry's Madea's Witness Protection$3,6807%106-93$35$65,070,3989Lionsgate

Platform (1 — 99)

#TitleThu, Aug. 30 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$26,155-7%520$503$8,073,56619Warner Bros. / IMAX
2Cosmopolis$15,137-4%6360$240$517,0082Entertainment One Films
3Born to Be Wild 3D$9,9739%330$302$20,717,64473Warner Bros. / IMAX
4Prometheus$8,5450%91-10$94$126,330,51312Fox
5Safety Not Guaranteed$6,9946%540$130$3,780,39012FilmDistrict
6Abraham Lincoln: Vampire Hunter$5,7338%75-30$76$37,419,40010Fox
7Katy Perry: Part of Me 3D$3,9913%66-74$60$25,326,0718Paramount
8The Day$1,312-7%12--$109$2,7240Anchor Bay Films
9Easy Money (2012)$1,102-12%50$220$184,7017Weinstein Company
10A Cat In Paris$33020%6-1$55$304,41913GKIDS