'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Aug. 31 2012

Wide (1000+)

#TitleFri, Aug. 31 2012LocationsAvg.TotalWks.Dist.
1The Possession$6,078,660--2,816--$2,159$6,078,6601Lionsgate
2Lawless$2,766,271175%2,888--$958$4,908,7181Weinstein Company
3The Expendables 2$2,210,156110%3,334-21$663$59,569,0613Lionsgate
4The Bourne Legacy$1,784,670143%3,131-523$570$90,783,1104Universal
6The Dark Knight Rises$1,415,492112%2,187-419$647$426,729,4427Warner Bros.
7The Odd Life of Timothy Green$1,406,840151%2,63537$534$31,284,1983Disney
8The Campaign$1,389,954120%2,941-361$473$68,964,6184Warner Bros.
9Hope Springs (2012)$1,175,638106%2,44139$482$48,532,1454Sony / Columbia
10Premium Rush$1,015,873127%2,2550$450$9,371,0702Sony / Columbia
11Hit and Run$661,440100%2,8700$230$8,130,8302Open Road
12Sparkle (2012)$451,93274%1,257-987$360$20,378,7773Sony / TriStar
13Marvel's The Avengers$383,116--1,705--$225$618,233,00918Disney
14Diary of a Wimpy Kid: Dog Days$299,43398%1,204-761$249$44,067,0215Fox
16Ice Age: Continental Drift$274,39490%1,036-514$265$154,607,2088Fox
17The Oogieloves in The BIG Balloon Adventure$124,7601%2,160--$58$350,3481Kenn Viselman Presents

Limited (100 — 999)

#TitleFri, Aug. 31 2012LocationsAvg.TotalWks.Dist.
1Total Recall (2012)$216,72858%756-820$287$56,086,3535Sony / Columbia
2The Amazing Spider-Man$215,396321%50183$430$258,815,4539Sony / Columbia
3Ted (2012)$196,350140%561-222$350$215,361,25510Universal
4The Apparition$177,25115%8100$219$3,796,1102Warner Bros.
5Madagascar 3: Europe's Most Wanted$133,189164%505131$264$214,042,63813Paramount / DreamWorks
6Beasts of the Southern Wild$124,353112%26755$466$9,214,29210Fox Searchlight
7The Intouchables$80,81978%175-19$462$10,717,62615Weinstein Company
8Moonrise Kingdom$80,32567%197-135$408$43,943,39315Focus
9Step Up Revolution$66,799109%236-192$283$33,949,1216Lionsgate / Summit
10The Watch$51,306220%195-55$263$33,585,5066Fox
11Magic Mike$45,11324%268-87$168$113,277,97710Warner Bros.
12Tyler Perry's Madea's Witness Protection$42,4131053%17973$237$65,112,81110Lionsgate
13Men in Black 3$40,591--186-46$218$178,644,78915Sony / Columbia
14Snow White and the Huntsman$25,02572%143-51$175$155,002,42014Universal
15The Best Exotic Marigold Hotel$23,55624%105-7$224$45,851,55218Fox Searchlight
16The Hunger Games$13,15836%145-44$91$407,936,46724Lionsgate

Platform (1 — 99)

#TitleFri, Aug. 31 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$43,670--23--$1,899$43,6701Focus
2To the Arctic 3D$34,85133%520$670$8,108,41720Warner Bros. / IMAX
3Joker$29,440--74--$398$29,4401UTV Communications
4Cosmopolis$24,60463%652$379$541,6923Entertainment One Films
5Ruby Sparks$21,70428%78-57$278$2,201,7946Fox Searchlight
6Mugamoodi$18,166--21--$865$19,2681UTV Communications
7Born to Be Wild 3D$13,37934%330$405$20,731,02374Warner Bros. / IMAX
10Little White Lies$10,729--129$894$48,0282MPI Media
11Safety Not Guaranteed$8,48621%48-6$177$3,788,87613FilmDistrict
12Abraham Lincoln: Vampire Hunter$7,41329%49-26$151$37,426,81311Fox
13Nitro Circus The Movie 3D$3,713-33%31-99$120$3,329,4024ARC Entertainment
14The Day$2,58097%12--$215$5,3031Anchor Bay Films
15A Cat In Paris$1,004204%3-3$335$305,42314GKIDS
16Easy Money (2012)$637-42%2-3$319$185,3388Weinstein Company