Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Fri, Aug. 31 2012

Wide (1000+)

#TitleFri, Aug. 31 2012LocationsAvg.TotalWks.Dist.
1The Possession$6,078,660--2,816--$2,159$6,078,6601Lionsgate
2Lawless$2,766,271175%2,888--$958$4,908,7181Weinstein Company
3The Expendables 2$2,210,156110%3,334-21$663$59,569,0613Lionsgate
4The Bourne Legacy$1,784,670143%3,131-523$570$90,783,1104Universal
5ParaNorman$1,440,884127%3,085-370$467$32,920,0703Focus
6The Dark Knight Rises$1,415,492112%2,187-419$647$426,729,4427Warner Bros.
7The Odd Life of Timothy Green$1,406,840151%2,63537$534$31,284,1983Disney
8The Campaign$1,389,954120%2,941-361$473$68,964,6184Warner Bros.
9Hope Springs (2012)$1,175,638106%2,44139$482$48,532,1454Sony / Columbia
10Premium Rush$1,015,873127%2,2550$450$9,371,0702Sony / Columbia
11Hit and Run$661,440100%2,8700$230$8,130,8302Open Road
12Sparkle (2012)$451,93274%1,257-987$360$20,378,7773Sony / TriStar
13Marvel's The Avengers$383,116--1,705--$225$618,233,00918Disney
14Diary of a Wimpy Kid: Dog Days$299,43398%1,204-761$249$44,067,0215Fox
15Brave$276,836366%1,7081256$162$230,651,01311Disney
16Ice Age: Continental Drift$274,39490%1,036-514$265$154,607,2088Fox
17The Oogieloves in The BIG Balloon Adventure$124,7601%2,160--$58$350,3481Kenn Viselman Presents

Limited (100 — 999)

#TitleFri, Aug. 31 2012LocationsAvg.TotalWks.Dist.
1Total Recall (2012)$216,72858%756-820$287$56,086,3535Sony / Columbia
2The Amazing Spider-Man$215,396321%50183$430$258,815,4539Sony / Columbia
3Ted (2012)$196,350140%561-222$350$215,361,25510Universal
4The Apparition$177,25115%8100$219$3,796,1102Warner Bros.
5Madagascar 3: Europe's Most Wanted$133,189164%505131$264$214,042,63813Paramount / DreamWorks
6Beasts of the Southern Wild$124,353112%26755$466$9,214,29210Fox Searchlight
7The Intouchables$80,81978%175-19$462$10,717,62615Weinstein Company
8Moonrise Kingdom$80,32567%197-135$408$43,943,39315Focus
9Step Up Revolution$66,799109%236-192$283$33,949,1216Lionsgate / Summit
10The Watch$51,306220%195-55$263$33,585,5066Fox
11Magic Mike$45,11324%268-87$168$113,277,97710Warner Bros.
12Tyler Perry's Madea's Witness Protection$42,4131053%17973$237$65,112,81110Lionsgate
13Men in Black 3$40,591--186-46$218$178,644,78915Sony / Columbia
14Snow White and the Huntsman$25,02572%143-51$175$155,002,42014Universal
15The Best Exotic Marigold Hotel$23,55624%105-7$224$45,851,55218Fox Searchlight
16The Hunger Games$13,15836%145-44$91$407,936,46724Lionsgate

Platform (1 — 99)

#TitleFri, Aug. 31 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$43,670--23--$1,899$43,6701Focus
2To the Arctic 3D$34,85133%520$670$8,108,41720Warner Bros. / IMAX
3Joker$29,440--74--$398$29,4401UTV Communications
4Cosmopolis$24,60463%652$379$541,6923Entertainment One Films
5Ruby Sparks$21,70428%78-57$278$2,201,7946Fox Searchlight
6Mugamoodi$18,166--21--$865$19,2681UTV Communications
7Born to Be Wild 3D$13,37934%330$405$20,731,02374Warner Bros. / IMAX
8Prometheus$12,02641%55-36$219$126,342,53913Fox
9Savages$11,075-5%82-35$135$47,259,5809Universal
10Little White Lies$10,729--129$894$48,0282MPI Media
11Safety Not Guaranteed$8,48621%48-6$177$3,788,87613FilmDistrict
12Abraham Lincoln: Vampire Hunter$7,41329%49-26$151$37,426,81311Fox
13Nitro Circus The Movie 3D$3,713-33%31-99$120$3,329,4024ARC Entertainment
14The Day$2,58097%12--$215$5,3031Anchor Bay Films
15A Cat In Paris$1,004204%3-3$335$305,42314GKIDS
16Easy Money (2012)$637-42%2-3$319$185,3388Weinstein Company