'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Tue, Sep. 4 2012

Wide (1000+)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1The Possession$1,201,397-64%2,816--$427$22,280,2371Lionsgate
2Lawless$1,077,661-62%2,888--$373$16,092,6561Weinstein Company
3The Expendables 2$787,969-68%3,334-21$236$69,602,0543Lionsgate
42016: Obama's America$750,811-61%1,747--$430$21,473,0398Rocky Mountain Pictures
5The Bourne Legacy$563,580-73%3,131-523$180$98,876,7454Universal
6The Dark Knight Rises$503,493-73%2,187-419$230$433,814,7547Warner Bros.
7The Campaign$468,080-69%2,941-361$159$75,252,0074Warner Bros.
8Hope Springs (2012)$463,448-68%2,44139$190$53,963,8784Sony / Columbia
10The Odd Life of Timothy Green$422,153-82%2,63537$160$38,863,7193Disney
11Premium Rush$403,760-66%2,2550$179$13,911,4302Sony / Columbia
12Hit and Run$281,001-58%2,8700$98$11,011,8482Open Road
13Sparkle (2012)$139,295-74%1,257-987$111$22,391,0163Sony / TriStar
14Marvel's The Avengers$121,773-78%1,705--$71$620,445,61018Disney
16Ice Age: Continental Drift$95,356-82%1,036-514$92$156,248,0118Fox
17Diary of a Wimpy Kid: Dog Days$89,742-85%1,204-761$75$45,858,2305Fox
18The Oogieloves in The BIG Balloon Adventure$64,080-61%2,160--$30$899,7241Kenn Viselman Presents

Limited (100 — 999)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1Total Recall (2012)$80,950-63%756-820$107$57,038,0695Sony / Columbia
2The Amazing Spider-Man$79,563-72%50183$159$259,890,7699Sony / Columbia
3Ted (2012)$67,320-55%561-222$120$216,191,53510Universal
4The Apparition$64,497-59%8100$80$4,472,7692Warner Bros.
5Beasts of the Southern Wild$43,828-74%26755$164$9,831,98910Fox Searchlight
6The Intouchables$42,697-65%175-19$244$11,181,13715Weinstein Company
7Madagascar 3: Europe's Most Wanted$41,330-82%505131$82$214,813,86813Paramount / DreamWorks
8Moonrise Kingdom$32,259-72%197-135$164$44,352,34015Focus
9Step Up Revolution$27,754-58%236-192$118$34,264,7846Lionsgate / Summit
10Magic Mike$19,583-46%268-87$73$113,446,62310Warner Bros.
11The Watch$15,768-63%195-55$81$33,820,9516Fox
12The Best Exotic Marigold Hotel$13,022-57%105-7$124$45,970,52818Fox Searchlight
13Tyler Perry's Madea's Witness Protection$12,967-74%17973$72$65,317,42910Lionsgate
14Snow White and the Huntsman$8,580-71%143-51$60$155,120,39514Universal
15The Hunger Games$4,239-76%145-44$29$408,003,49424Lionsgate

Platform (1 — 99)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$17,801-58%23--$774$204,4901Focus
2To the Arctic 3D$16,719-64%520$322$8,295,43920Warner Bros. / IMAX
3Joker$9,179-58%74--$124$136,6341UTV Communications
4Cosmopolis$8,022-70%652$123$631,8633Entertainment One Films
5Ruby Sparks$7,996-70%78-57$103$2,303,9646Fox Searchlight
8Mugamoodi$4,898-59%21--$233$73,5751UTV Communications
9Safety Not Guaranteed$3,345-72%48-6$70$3,835,40513FilmDistrict
10Born to Be Wild 3D$3,305-79%330$100$20,785,21374Warner Bros. / IMAX
11Abraham Lincoln: Vampire Hunter$2,202-72%49-26$45$37,475,57311Fox
12The Day$1,372-51%12--$114$17,0351Anchor Bay Films
13A Cat In Paris$592-82%3-3$197$313,87414GKIDS
14Easy Money (2012)$46727%2-3$234$187,9128Weinstein Company