Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Sep. 4 2012

Wide (1000+)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1The Possession$1,201,397-64%2,816--$427$22,280,2371Lionsgate
2Lawless$1,077,661-62%2,888--$373$16,092,6561Weinstein Company
3The Expendables 2$787,969-68%3,334-21$236$69,602,0543Lionsgate
42016: Obama's America$750,811-61%1,747--$430$21,473,0398Rocky Mountain Pictures
5The Bourne Legacy$563,580-73%3,131-523$180$98,876,7454Universal
6The Dark Knight Rises$503,493-73%2,187-419$230$433,814,7547Warner Bros.
7The Campaign$468,080-69%2,941-361$159$75,252,0074Warner Bros.
8Hope Springs (2012)$463,448-68%2,44139$190$53,963,8784Sony / Columbia
9ParaNorman$454,478-80%3,085-370$147$40,767,1033Focus
10The Odd Life of Timothy Green$422,153-82%2,63537$160$38,863,7193Disney
11Premium Rush$403,760-66%2,2550$179$13,911,4302Sony / Columbia
12Hit and Run$281,001-58%2,8700$98$11,011,8482Open Road
13Sparkle (2012)$139,295-74%1,257-987$111$22,391,0163Sony / TriStar
14Marvel's The Avengers$121,773-78%1,705--$71$620,445,61018Disney
15Brave$108,698-83%1,7081256$64$232,538,81211Disney
16Ice Age: Continental Drift$95,356-82%1,036-514$92$156,248,0118Fox
17Diary of a Wimpy Kid: Dog Days$89,742-85%1,204-761$75$45,858,2305Fox
18The Oogieloves in The BIG Balloon Adventure$64,080-61%2,160--$30$899,7241Kenn Viselman Presents

Limited (100 — 999)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1Total Recall (2012)$80,950-63%756-820$107$57,038,0695Sony / Columbia
2The Amazing Spider-Man$79,563-72%50183$159$259,890,7699Sony / Columbia
3Ted (2012)$67,320-55%561-222$120$216,191,53510Universal
4The Apparition$64,497-59%8100$80$4,472,7692Warner Bros.
5Beasts of the Southern Wild$43,828-74%26755$164$9,831,98910Fox Searchlight
6The Intouchables$42,697-65%175-19$244$11,181,13715Weinstein Company
7Madagascar 3: Europe's Most Wanted$41,330-82%505131$82$214,813,86813Paramount / DreamWorks
8Moonrise Kingdom$32,259-72%197-135$164$44,352,34015Focus
9Step Up Revolution$27,754-58%236-192$118$34,264,7846Lionsgate / Summit
10Magic Mike$19,583-46%268-87$73$113,446,62310Warner Bros.
11The Watch$15,768-63%195-55$81$33,820,9516Fox
12The Best Exotic Marigold Hotel$13,022-57%105-7$124$45,970,52818Fox Searchlight
13Tyler Perry's Madea's Witness Protection$12,967-74%17973$72$65,317,42910Lionsgate
14Snow White and the Huntsman$8,580-71%143-51$60$155,120,39514Universal
15The Hunger Games$4,239-76%145-44$29$408,003,49424Lionsgate

Platform (1 — 99)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$17,801-58%23--$774$204,4901Focus
2To the Arctic 3D$16,719-64%520$322$8,295,43920Warner Bros. / IMAX
3Joker$9,179-58%74--$124$136,6341UTV Communications
4Cosmopolis$8,022-70%652$123$631,8633Entertainment One Films
5Ruby Sparks$7,996-70%78-57$103$2,303,9646Fox Searchlight
6Savages$5,330-58%82-35$65$47,312,8809Universal
7Prometheus$5,127-51%55-36$93$126,391,88413Fox
8Mugamoodi$4,898-59%21--$233$73,5751UTV Communications
9Safety Not Guaranteed$3,345-72%48-6$70$3,835,40513FilmDistrict
10Born to Be Wild 3D$3,305-79%330$100$20,785,21374Warner Bros. / IMAX
11Abraham Lincoln: Vampire Hunter$2,202-72%49-26$45$37,475,57311Fox
12The Day$1,372-51%12--$114$17,0351Anchor Bay Films
13A Cat In Paris$592-82%3-3$197$313,87414GKIDS
14Easy Money (2012)$46727%2-3$234$187,9128Weinstein Company