Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Tue, Sep. 4 2012

Wide (1000+)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1The Possession$1,201,397-64%2,816--$427$22,280,2371Lionsgate
2Lawless$1,077,661-62%2,888--$373$16,092,6561Weinstein Company
3The Expendables 2$787,969-68%3,334-21$236$69,602,0543Lionsgate
42016: Obama's America$750,811-61%1,747--$430$21,473,0398Rocky Mountain Pictures
5The Bourne Legacy$563,580-73%3,131-523$180$98,876,7454Universal
6The Dark Knight Rises$503,493-73%2,187-419$230$433,814,7547Warner Bros.
7The Campaign$468,080-69%2,941-361$159$75,252,0074Warner Bros.
8Hope Springs (2012)$463,448-68%2,44139$190$53,963,8784Sony / Columbia
9ParaNorman$454,478-80%3,085-370$147$40,767,1033Focus
10The Odd Life of Timothy Green$422,153-82%2,63537$160$38,863,7193Disney
11Premium Rush$403,760-66%2,2550$179$13,911,4302Sony / Columbia
12Hit and Run$281,001-58%2,8700$98$11,011,8482Open Road
13Sparkle (2012)$139,295-74%1,257-987$111$22,391,0163Sony / TriStar
14Marvel's The Avengers$121,773-78%1,705--$71$620,445,61018Disney
15Brave$108,698-83%1,7081256$64$232,538,81211Disney
16Ice Age: Continental Drift$95,356-82%1,036-514$92$156,248,0118Fox
17Diary of a Wimpy Kid: Dog Days$89,742-85%1,204-761$75$45,858,2305Fox
18The Oogieloves in The BIG Balloon Adventure$64,080-61%2,160--$30$899,7241Kenn Viselman Presents

Limited (100 — 999)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1Total Recall (2012)$80,950-63%756-820$107$57,038,0695Sony / Columbia
2The Amazing Spider-Man$79,563-72%50183$159$259,890,7699Sony / Columbia
3Ted (2012)$67,320-55%561-222$120$216,191,53510Universal
4The Apparition$64,497-59%8100$80$4,472,7692Warner Bros.
5Beasts of the Southern Wild$43,828-74%26755$164$9,831,98910Fox Searchlight
6The Intouchables$42,697-65%175-19$244$11,181,13715Weinstein Company
7Madagascar 3: Europe's Most Wanted$41,330-82%505131$82$214,813,86813Paramount / DreamWorks
8Moonrise Kingdom$32,259-72%197-135$164$44,352,34015Focus
9Step Up Revolution$27,754-58%236-192$118$34,264,7846Lionsgate / Summit
10Magic Mike$19,583-46%268-87$73$113,446,62310Warner Bros.
11The Watch$15,768-63%195-55$81$33,820,9516Fox
12The Best Exotic Marigold Hotel$13,022-57%105-7$124$45,970,52818Fox Searchlight
13Tyler Perry's Madea's Witness Protection$12,967-74%17973$72$65,317,42910Lionsgate
14Snow White and the Huntsman$8,580-71%143-51$60$155,120,39514Universal
15The Hunger Games$4,239-76%145-44$29$408,003,49424Lionsgate

Platform (1 — 99)

#TitleTue, Sep. 4 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$17,801-58%23--$774$204,4901Focus
2To the Arctic 3D$16,719-64%520$322$8,295,43920Warner Bros. / IMAX
3Joker$9,179-58%74--$124$136,6341UTV Communications
4Cosmopolis$8,022-70%652$123$631,8633Entertainment One Films
5Ruby Sparks$7,996-70%78-57$103$2,303,9646Fox Searchlight
6Savages$5,330-58%82-35$65$47,312,8809Universal
7Prometheus$5,127-51%55-36$93$126,391,88413Fox
8Mugamoodi$4,898-59%21--$233$73,5751UTV Communications
9Safety Not Guaranteed$3,345-72%48-6$70$3,835,40513FilmDistrict
10Born to Be Wild 3D$3,305-79%330$100$20,785,21374Warner Bros. / IMAX
11Abraham Lincoln: Vampire Hunter$2,202-72%49-26$45$37,475,57311Fox
12The Day$1,372-51%12--$114$17,0351Anchor Bay Films
13A Cat In Paris$592-82%3-3$197$313,87414GKIDS
14Easy Money (2012)$46727%2-3$234$187,9128Weinstein Company