'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Sep. 5 2012

Wide (1000+)

#TitleWed, Sep. 5 2012LocationsAvg.TotalWks.Dist.
1The Possession$781,159-35%2,816--$277$23,061,3961Lionsgate
2Lawless$685,269-36%2,888323$237$16,777,9251Weinstein Company
32016: Obama's America$647,342-14%1,747--$371$22,120,3818Rocky Mountain Pictures
4The Expendables 2$517,571-34%3,334-21$155$70,119,6253Lionsgate
5Hope Springs (2012)$380,465-18%2,44139$156$54,344,3434Sony / Columbia
6The Bourne Legacy$375,720-33%3,131-359$120$99,252,4654Universal
7The Dark Knight Rises$362,170-28%2,187-419$166$434,176,9247Warner Bros.
8The Campaign$335,249-28%2,941-361$114$75,587,2564Warner Bros.
10The Odd Life of Timothy Green$262,133-38%2,63537$99$39,125,8523Disney
11Premium Rush$258,410-36%2,2550$115$14,169,8402Sony / Columbia
12Hit and Run$202,320-28%2,8700$70$11,214,1682Open Road
13Sparkle (2012)$102,115-27%1,257-763$81$22,493,1313Sony / TriStar
14Marvel's The Avengers$87,197-28%1,705--$51$620,532,80718Disney
16Ice Age: Continental Drift$50,622-47%1,036-175$49$156,298,6338Fox
17The Oogieloves in The BIG Balloon Adventure$48,332-25%2,1600$22$948,0561Kenn Viselman Presents
18Diary of a Wimpy Kid: Dog Days$44,901-50%1,204-343$37$45,903,1315Fox

Limited (100 — 999)

#TitleWed, Sep. 5 2012LocationsAvg.TotalWks.Dist.
1Total Recall (2012)$59,302-27%756-570$78$57,097,3715Sony / Columbia
2Ted (2012)$56,085-17%561-118$100$216,247,62010Universal
3The Amazing Spider-Man$55,964-30%501133$112$259,946,7339Sony / Columbia
4The Apparition$46,494-28%8100$57$4,519,2632Warner Bros.
5Beasts of the Southern Wild$40,209-8%26735$151$9,872,19810Fox Searchlight
6The Intouchables$38,882-9%175-19$222$11,220,01915Weinstein Company
7Moonrise Kingdom$27,196-16%197-135$138$44,379,53615Focus
8Madagascar 3: Europe's Most Wanted$23,742-43%505131$47$214,837,61013Paramount / DreamWorks
9Magic Mike$18,331-6%268-87$68$113,464,95410Warner Bros.
10The Watch$13,956-11%195-55$72$33,834,9076Fox
11Step Up Revolution$13,746-50%236-192$58$34,278,5306Lionsgate / Summit
12The Best Exotic Marigold Hotel$13,5604%105-1$129$45,984,08818Fox Searchlight
13Tyler Perry's Madea's Witness Protection$10,451-19%17973$58$65,327,88010Lionsgate
14Snow White and the Huntsman$7,865-8%143-51$55$155,128,26014Universal
15The Hunger Games$3,428-19%145-44$24$408,006,92224Lionsgate

Platform (1 — 99)

#TitleWed, Sep. 5 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$15,082-15%23--$656$219,5721Focus
2To the Arctic 3D$9,458-43%520$182$8,304,89720Warner Bros. / IMAX
3Cosmopolis$8,84710%652$136$640,7103Entertainment One Films
4Ruby Sparks$6,873-14%78-41$88$2,310,8376Fox Searchlight
5Joker$5,433-41%74--$73$142,0671UTV Communications
8Born to Be Wild 3D$3,71913%330$113$20,788,93274Warner Bros. / IMAX
9Safety Not Guaranteed$2,971-11%48-6$62$3,838,37613FilmDistrict
10Abraham Lincoln: Vampire Hunter$2,2351%49-26$46$37,477,80811Fox
11Mugamoodi$1,761-64%21--$84$75,3361UTV Communications
12The Day$993-28%120$83$18,0271Anchor Bay Films
13A Cat In Paris$6144%3-3$205$314,48814GKIDS
14Easy Money (2012)$145-69%2-3$73$188,0578Weinstein Company