Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Sep. 6 2012

Wide (1000+)

#TitleThu, Sep. 6 2012LocationsAvg.TotalWks.Dist.
1The Possession$787,7141%2,816--$280$23,849,1101Lionsgate
2Lawless$740,4948%2,888323$256$17,518,4191Weinstein Company
32016: Obama's America$685,9146%1,747--$393$22,806,2958Rocky Mountain Pictures
4The Expendables 2$547,5146%3,334-21$164$70,667,1393Lionsgate
5The Bourne Legacy$407,0308%3,131-359$130$99,659,4954Universal
6The Dark Knight Rises$387,3697%2,187-419$177$434,564,2937Warner Bros.
7Hope Springs (2012)$375,096-1%2,44139$154$54,719,4394Sony / Columbia
8The Campaign$356,1766%2,941-261$121$75,943,4324Warner Bros.
9Premium Rush$261,8501%2,2550$116$14,431,6902Sony / Columbia
10The Odd Life of Timothy Green$231,198-12%2,63537$88$39,357,0503Disney
11ParaNorman$223,884-16%3,085-370$73$41,257,4613Focus
12Hit and Run$212,4365%2,8700$74$11,426,6042Open Road
13Sparkle (2012)$100,946-1%1,257-763$80$22,594,0773Sony / TriStar
14Marvel's The Avengers$95,63910%1,705--$56$620,628,44618Disney
15Brave$65,958-9%1,7081256$39$232,677,39211Disney
16Ice Age: Continental Drift$40,811-19%1,036-175$39$156,339,4448Fox
17The Oogieloves in The BIG Balloon Adventure$37,140-23%2,1600$17$985,1961Kenn Viselman Presents
18Diary of a Wimpy Kid: Dog Days$21,478-52%1,204-343$18$45,924,6095Fox

Limited (100 — 999)

#TitleThu, Sep. 6 2012LocationsAvg.TotalWks.Dist.
1Total Recall (2012)$62,7606%756-570$83$57,160,1315Sony / Columbia
2Ted (2012)$61,71010%561-118$110$216,309,33010Universal
3The Amazing Spider-Man$58,6285%501133$117$260,005,3619Sony / Columbia
4The Apparition$46,258-1%8100$57$4,565,5212Warner Bros.
5Beasts of the Southern Wild$40,9412%26735$153$9,913,13910Fox Searchlight
6The Intouchables$32,941-15%175-19$188$11,252,96015Weinstein Company
7Moonrise Kingdom$30,68213%197-135$156$44,410,21815Focus
8Madagascar 3: Europe's Most Wanted$21,572-9%505131$43$214,859,18213Paramount / DreamWorks
9Magic Mike$20,86414%268-87$78$113,485,81810Warner Bros.
10The Best Exotic Marigold Hotel$16,59322%105-1$158$46,000,68118Fox Searchlight
11Step Up Revolution$14,9349%236-192$63$34,293,4646Lionsgate / Summit
12The Watch$14,8957%195-55$76$33,849,8026Fox
13Tyler Perry's Madea's Witness Protection$11,58911%17973$65$65,339,46910Lionsgate
14Snow White and the Huntsman$8,4958%143-51$59$155,136,75514Universal
15The Hunger Games$3,77010%145-44$26$408,010,69224Lionsgate

Platform (1 — 99)

#TitleThu, Sep. 6 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$14,447-4%23--$628$234,0191Focus
2To the Arctic 3D$11,45021%520$220$8,316,34720Warner Bros. / IMAX
3Cosmopolis$9,6759%652$149$659,3853Entertainment One Films
4Ruby Sparks$7,3477%78-41$94$2,318,1846Fox Searchlight
5Savages$5,3008%82-35$65$47,323,1009Universal
6Prometheus$4,4020%55-36$80$126,400,68313Fox
7Joker$3,278-40%74--$44$145,3451UTV Communications
8Safety Not Guaranteed$3,1335%48-6$65$3,841,50913FilmDistrict
9Born to Be Wild 3D$2,961-20%330$90$20,791,89374Warner Bros. / IMAX
10Abraham Lincoln: Vampire Hunter$2,46610%49-26$50$37,480,27411Fox
11Mugamoodi$1,650-6%21--$79$76,9861UTV Communications
12The Day$1,19420%120$100$19,2211Anchor Bay Films
13A Cat In Paris$512-17%3-3$171$315,00014GKIDS
14Easy Money (2012)$21045%2-3$105$188,2678Weinstein Company