Grosses

'The Battle of the Five Armies' Marches to $89.1M in Five Days; 'Night at the Museum: Secret of the Tomb' ($17.1M) Outpaces 'Annie' ($15.9M) for SecondDecember 22, 2014 12:50 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led this weekend's box office with $54.72 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $89.13 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.63 to 1. The five-day debut of The Battle of the Five Armies was 13 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 3.5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.56 million on Friday, increased 29 percent on Saturday to take in $21.39 million and declined 22 percent on Sunday to gross $16.76 million. That placed the film's opening weekend to Friday ratio at 3.30 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.45 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.37 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an opening weekend take of $17.10 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.66 million on Friday, increased 16 percent on Saturday to gross $6.55 million and decreased 25 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.02 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with $15.86 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is positive news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.24 million this weekend. Annie opened 32 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.29 million on Friday, increased 15 percent on Saturday to gross $6.08 million and fell 26 percent on Sunday to gross $4.49 million. That gives the film an opening weekend to Friday ratio of 3.00 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods beginning on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with $8.11 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 66 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a lackluster $38.94 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with $7.88 million. The third installment of Lionsgate's blockbuster franchise was down a solid 38 percent from last weekend. Mockingjay - Part 1 has grossed $289.36 million in 31 days, which leaves it just $10.64 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in $4.11 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,877 from 1,061 locations. Wild has grossed $7.17 million in 19 days of release.

On the limited front, UTV's PK was off to a very strong start with $3.57 million from 272 locations. That gave the Hindi language comedy starring Aamir Khan a per-location average of $13,108 for the frame. PK finished in ninth place among all films this weekend.

Daily Domestic Gross Sun, Sep. 9 2012

Wide (1000+)

#TitleSun, Sep. 9 2012LocationsAvg.TotalWks.Dist.
1The Possession$2,008,186-55%2,83418$709$33,166,5822Lionsgate
2Lawless$1,539,658-42%3,138250$491$23,525,4552Weinstein Company
3The Expendables 2$1,304,141-44%3,260-74$400$75,619,0384Lionsgate
4ParaNorman$1,251,134-40%2,856-229$438$45,452,8764Focus
5The Words$1,077,691-48%2,801--$385$4,750,8941CBS Films
6The Odd Life of Timothy Green$948,477-48%2,71782$349$43,007,2084Disney
72016: Obama's America$902,422-33%2,017--$447$26,115,7179Rocky Mountain Pictures
8The Bourne Legacy$899,505-54%2,766-365$325$103,628,8255Universal
9The Dark Knight Rises$783,721-50%1,987-200$394$437,782,4828Warner Bros.
10The Campaign$750,822-54%2,542-399$295$79,320,6215Warner Bros.
11Hope Springs (2012)$646,652-51%2,437-4$265$57,519,6565Sony / Columbia
12Premium Rush$581,188-46%2,182-73$266$16,743,1043Sony / Columbia
13The Cold Light of Day$429,248-44%1,511--$284$1,831,5881Lionsgate / Summit
14Hit and Run$267,123-46%1,810-1060$148$12,503,7503Open Road
15Marvel's The Avengers$163,107-60%1,209-496$135$621,414,62719Disney

Limited (100 — 999)

#TitleSun, Sep. 9 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$493,271-33%267--$1,847$1,673,7311Paramount
2Ice Age: Continental Drift$248,990-44%763-273$326$157,173,6609Fox
3Diary of a Wimpy Kid: Dog Days$238,365-45%931-273$256$46,742,1006Fox
4Brave$216,376-41%959-749$226$233,397,96412Disney
5Sparkle (2012)$188,254-51%873-384$216$23,374,1624Sony / TriStar
6The Amazing Spider-Man$152,736-43%416-85$367$260,571,24110Sony / Columbia
7Ted (2012)$121,025-54%515-46$235$216,858,06011Universal
8Total Recall (2012)$115,949-48%502-254$231$57,627,6936Sony / Columbia
9Madagascar 3: Europe's Most Wanted$110,698-42%345-160$321$215,240,16514Paramount / DreamWorks
10Beasts of the Southern Wild$94,388-44%2692$351$10,272,09111Fox Searchlight
11The Intouchables$76,238-50%19419$393$11,555,46416Weinstein Company
12Branded$58,979-33%307--$192$240,5891Roadside Attractions
13Moonrise Kingdom$56,612-49%2003$283$44,640,04816Focus
14Step Up Revolution$49,300-48%198-38$249$34,484,1027Lionsgate / Summit
15The Apparition$40,245-52%276-534$146$4,739,3623Warner Bros.
16The Watch$38,876-42%135-60$288$33,998,9007Fox
17Tyler Perry's Madea's Witness Protection$36,336-48%167-12$218$65,483,07911Lionsgate
18Men in Black 3$35,776-42%173-13$207$179,020,85416Sony / Columbia
19Magic Mike$20,689-50%202-66$102$113,578,73711Warner Bros.
20The Best Exotic Marigold Hotel$20,118-48%1149$176$46,083,01919Fox Searchlight
21The Oogieloves in The BIG Balloon Adventure$14,920-17%281-1879$53$1,029,0502Kenn Viselman Presents

Platform (1 — 99)

#TitleSun, Sep. 9 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$57,533-35%5633$1,027$450,0042Focus
2To the Arctic 3D$24,814-37%520$477$8,395,13521Warner Bros. / IMAX
3Ruby Sparks$13,663-47%76-2$180$2,373,0737Fox Searchlight
4Cosmopolis$11,308-36%45-20$251$702,8424Entertainment One Films
5Safety Not Guaranteed$9,850-34%546$182$3,876,51914FilmDistrict
6Born to Be Wild 3D$7,891-18%330$239$20,816,62475Warner Bros. / IMAX
7Prometheus$7,421-44%48-7$155$126,429,11714Fox
8Abraham Lincoln: Vampire Hunter$5,450-35%39-10$140$37,498,90612Fox
9Joker$4,693-40%43-31$109$163,0702UTV Communications
10Mugamoodi$2,797-58%17-4$165$90,5762UTV Communications
11Nitro Circus The Movie 3D$2,177-53%22-9$99$3,360,7685ARC Entertainment
12A Cat In Paris$814-62%52$163$318,54315GKIDS
13Easy Money (2012)$158-51%20$79$188,8709Weinstein Company