'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Mon, Sep. 10 2012

Wide (1000+)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1Lawless$558,505-64%3,138250$178$24,083,9602Weinstein Company
2The Possession$554,808-72%2,83418$196$33,721,3902Lionsgate
32016: Obama's America$520,000-42%2,017270$258$26,635,7179Rocky Mountain Pictures
4The Expendables 2$378,741-71%3,260-74$116$75,997,7794Lionsgate
5The Words$336,704-69%2,801--$120$5,087,5981CBS Films
6The Bourne Legacy$290,430-68%2,766-365$105$103,919,2555Universal
7The Campaign$257,181-66%2,542-399$101$79,577,8025Warner Bros.
8The Dark Knight Rises$251,430-68%1,987-200$127$438,033,9128Warner Bros.
9Hope Springs (2012)$231,330-64%2,437-4$95$57,750,9865Sony / Columbia
11Premium Rush$176,769-70%2,182-73$81$16,919,8733Sony / Columbia
12The Odd Life of Timothy Green$166,391-82%2,71782$61$43,173,5994Disney
13The Cold Light of Day$145,300-66%1,511--$96$1,976,8881Lionsgate / Summit
14Hit and Run$103,212-61%1,810-1060$57$12,606,9623Open Road
15Marvel's The Avengers$46,138-72%1,209-496$38$621,460,76519Disney

Limited (100 — 999)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$151,520-69%267--$567$1,825,2511Paramount
2Sparkle (2012)$58,917-69%873-384$67$23,433,0794Sony / TriStar
3Ted (2012)$46,350-62%515-46$90$216,904,41011Universal
5Beasts of the Southern Wild$33,875-64%2692$126$10,305,96611Fox Searchlight
6Ice Age: Continental Drift$32,961-87%763-273$43$157,206,6219Fox
7The Intouchables$26,034-66%19419$134$11,581,49816Weinstein Company
8Branded$23,434-60%307--$76$264,0231Roadside Attractions
9Diary of a Wimpy Kid: Dog Days$22,502-91%931-273$24$46,764,6026Fox
10Moonrise Kingdom$21,982-61%2003$110$44,662,03016Focus
11Madagascar 3: Europe's Most Wanted$16,844-85%345-160$49$215,257,00914Paramount / DreamWorks
12The Watch$13,323-66%135-60$99$34,012,2237Fox
13The Apparition$12,079-70%276-534$44$4,751,4413Warner Bros.
14Step Up Revolution$9,552-81%198-38$48$34,493,6547Lionsgate / Summit
15The Best Exotic Marigold Hotel$8,511-58%1149$75$46,091,53019Fox Searchlight
16Tyler Perry's Madea's Witness Protection$8,451-77%167-12$51$65,491,53011Lionsgate
17The Oogieloves in The BIG Balloon Adventure$7,847-47%281-1879$28$1,036,8972Kenn Viselman Presents
18Magic Mike$7,583-63%202-66$38$113,586,32011Warner Bros.

Platform (1 — 99)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$22,198-61%5633$396$472,2022Focus
2To the Arctic 3D$11,455-54%520$220$8,406,59021Warner Bros. / IMAX
3Ruby Sparks$4,963-64%76-2$65$2,378,0367Fox Searchlight
4Cosmopolis$4,302-62%45-20$96$707,1444Entertainment One Films
5Born to Be Wild 3D$4,105-48%330$124$20,820,72975Warner Bros. / IMAX
7Safety Not Guaranteed$3,011-69%546$56$3,879,53014FilmDistrict
8Abraham Lincoln: Vampire Hunter$1,773-67%39-10$45$37,500,67912Fox
9Nitro Circus The Movie 3D$1,175-46%22-9$53$3,361,9435ARC Entertainment
10Joker$920-80%43-31$21$163,9902UTV Communications
11Mugamoodi$843-70%17-4$50$91,4192UTV Communications
12The Day$145--2-10$73$20,6472Anchor Bay Films
13A Cat In Paris$132-84%52$26$318,67515GKIDS
14Easy Money (2012)$28-82%20$14$188,8989Weinstein Company