Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Sep. 10 2012

Wide (1000+)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1Lawless$558,505-64%3,138250$178$24,083,9602Weinstein Company
2The Possession$554,808-72%2,83418$196$33,721,3902Lionsgate
32016: Obama's America$520,000-42%2,017270$258$26,635,7179Rocky Mountain Pictures
4The Expendables 2$378,741-71%3,260-74$116$75,997,7794Lionsgate
5The Words$336,704-69%2,801--$120$5,087,5981CBS Films
6The Bourne Legacy$290,430-68%2,766-365$105$103,919,2555Universal
7The Campaign$257,181-66%2,542-399$101$79,577,8025Warner Bros.
8The Dark Knight Rises$251,430-68%1,987-200$127$438,033,9128Warner Bros.
9Hope Springs (2012)$231,330-64%2,437-4$95$57,750,9865Sony / Columbia
10ParaNorman$187,284-85%2,856-229$66$45,640,1604Focus
11Premium Rush$176,769-70%2,182-73$81$16,919,8733Sony / Columbia
12The Odd Life of Timothy Green$166,391-82%2,71782$61$43,173,5994Disney
13The Cold Light of Day$145,300-66%1,511--$96$1,976,8881Lionsgate / Summit
14Hit and Run$103,212-61%1,810-1060$57$12,606,9623Open Road
15Marvel's The Avengers$46,138-72%1,209-496$38$621,460,76519Disney

Limited (100 — 999)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$151,520-69%267--$567$1,825,2511Paramount
2Sparkle (2012)$58,917-69%873-384$67$23,433,0794Sony / TriStar
3Ted (2012)$46,350-62%515-46$90$216,904,41011Universal
4Brave$37,908-82%959-749$40$233,435,87212Disney
5Beasts of the Southern Wild$33,875-64%2692$126$10,305,96611Fox Searchlight
6Ice Age: Continental Drift$32,961-87%763-273$43$157,206,6219Fox
7The Intouchables$26,034-66%19419$134$11,581,49816Weinstein Company
8Branded$23,434-60%307--$76$264,0231Roadside Attractions
9Diary of a Wimpy Kid: Dog Days$22,502-91%931-273$24$46,764,6026Fox
10Moonrise Kingdom$21,982-61%2003$110$44,662,03016Focus
11Madagascar 3: Europe's Most Wanted$16,844-85%345-160$49$215,257,00914Paramount / DreamWorks
12The Watch$13,323-66%135-60$99$34,012,2237Fox
13The Apparition$12,079-70%276-534$44$4,751,4413Warner Bros.
14Step Up Revolution$9,552-81%198-38$48$34,493,6547Lionsgate / Summit
15The Best Exotic Marigold Hotel$8,511-58%1149$75$46,091,53019Fox Searchlight
16Tyler Perry's Madea's Witness Protection$8,451-77%167-12$51$65,491,53011Lionsgate
17The Oogieloves in The BIG Balloon Adventure$7,847-47%281-1879$28$1,036,8972Kenn Viselman Presents
18Magic Mike$7,583-63%202-66$38$113,586,32011Warner Bros.

Platform (1 — 99)

#TitleMon, Sep. 10 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$22,198-61%5633$396$472,2022Focus
2To the Arctic 3D$11,455-54%520$220$8,406,59021Warner Bros. / IMAX
3Ruby Sparks$4,963-64%76-2$65$2,378,0367Fox Searchlight
4Cosmopolis$4,302-62%45-20$96$707,1444Entertainment One Films
5Born to Be Wild 3D$4,105-48%330$124$20,820,72975Warner Bros. / IMAX
6Prometheus$3,563-52%48-7$74$126,432,68014Fox
7Safety Not Guaranteed$3,011-69%546$56$3,879,53014FilmDistrict
8Abraham Lincoln: Vampire Hunter$1,773-67%39-10$45$37,500,67912Fox
9Nitro Circus The Movie 3D$1,175-46%22-9$53$3,361,9435ARC Entertainment
10Joker$920-80%43-31$21$163,9902UTV Communications
11Mugamoodi$843-70%17-4$50$91,4192UTV Communications
12The Day$145--2-10$73$20,6472Anchor Bay Films
13A Cat In Paris$132-84%52$26$318,67515GKIDS
14Easy Money (2012)$28-82%20$14$188,8989Weinstein Company