Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Tue, Sep. 11 2012

Wide (1000+)

#TitleTue, Sep. 11 2012LocationsAvg.TotalWks.Dist.
1Lawless$758,42436%3,138250$242$24,842,3842Weinstein Company
2The Possession$673,81821%2,83418$238$34,395,2082Lionsgate
32016: Obama's America$525,0001%2,017270$260$27,160,7179Rocky Mountain Pictures
4The Expendables 2$505,39833%3,260-74$155$76,503,1774Lionsgate
5The Words$499,53148%2,801--$178$5,587,1291CBS Films
6The Bourne Legacy$387,24033%2,766-365$140$104,306,4955Universal
7Hope Springs (2012)$347,91350%2,437-4$143$58,098,8995Sony / Columbia
8The Campaign$331,03729%2,542-399$130$79,908,8395Warner Bros.
9The Dark Knight Rises$317,30226%1,987-200$160$438,351,2148Warner Bros.
10Premium Rush$271,68754%2,182-73$125$17,191,5603Sony / Columbia
11ParaNorman$254,30836%2,856-229$89$45,894,4684Focus
12The Odd Life of Timothy Green$236,00342%2,71782$87$43,409,6024Disney
13The Cold Light of Day$192,16432%1,511--$127$2,169,0521Lionsgate / Summit
14Hit and Run$130,04726%1,810-1060$72$12,737,0093Open Road
15Marvel's The Avengers$56,59423%1,209-496$47$621,517,35919Disney

Limited (100 — 999)

#TitleTue, Sep. 11 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$182,87221%267--$685$2,008,1231Paramount
2Sparkle (2012)$74,75327%873-384$86$23,507,8324Sony / TriStar
3Ted (2012)$54,07517%515-46$105$216,958,48511Universal
4Ice Age: Continental Drift$41,01424%763-273$54$157,247,6359Fox
5Brave$40,4777%959-749$42$233,476,34912Disney
6The Intouchables$39,81453%19419$205$11,621,31216Weinstein Company
7Beasts of the Southern Wild$35,4485%2692$132$10,341,41411Fox Searchlight
8Moonrise Kingdom$26,90022%2003$135$44,688,93016Focus
9Diary of a Wimpy Kid: Dog Days$26,37017%931-273$28$46,790,9726Fox
10Branded$22,163-5%307--$72$286,1861Roadside Attractions
11Madagascar 3: Europe's Most Wanted$21,32627%345-160$62$215,278,33514Paramount / DreamWorks
12Step Up Revolution$17,31681%198-38$87$34,510,9707Lionsgate / Summit
13The Watch$14,5239%135-60$108$34,026,7467Fox
14The Apparition$14,03216%276-534$51$4,765,4733Warner Bros.
15The Best Exotic Marigold Hotel$12,19243%1149$107$46,103,72219Fox Searchlight
16Magic Mike$10,41937%202-66$52$113,596,73911Warner Bros.
17Tyler Perry's Madea's Witness Protection$9,96418%167-12$60$65,501,49411Lionsgate
18The Oogieloves in The BIG Balloon Adventure$8,1594%281-1879$29$1,045,0562Kenn Viselman Presents

Platform (1 — 99)

#TitleTue, Sep. 11 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$25,86817%5633$462$498,0702Focus
2To the Arctic 3D$10,444-9%520$201$8,417,03421Warner Bros. / IMAX
3Ruby Sparks$5,76216%76-2$76$2,383,7987Fox Searchlight
4Cosmopolis$4,6929%45-20$104$711,8364Entertainment One Films
5Prometheus$4,54027%48-7$95$126,437,22014Fox
6Born to Be Wild 3D$4,52210%330$137$20,825,25175Warner Bros. / IMAX
7Safety Not Guaranteed$3,79226%546$70$3,883,32214FilmDistrict
8Joker$2,651188%43-31$62$166,6412UTV Communications
9Abraham Lincoln: Vampire Hunter$2,25327%39-10$58$37,502,93212Fox
10Mugamoodi$2,209162%17-4$130$93,6282UTV Communications
11Nitro Circus The Movie 3D$1,30711%22--$59$3,363,2505ARC Entertainment
12Easy Money (2012)$128357%20$64$189,0269Weinstein Company
13The Day$122-16%2-10$61$20,7692Anchor Bay Films
14A Cat In Paris$90-32%52$18$318,76515GKIDS