Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Wed, Sep. 12 2012

Wide (1000+)

#TitleWed, Sep. 12 2012LocationsAvg.TotalWks.Dist.
1Lawless$564,326-26%3,138250$180$25,406,7102Weinstein Company
22016: Obama's America$500,000-5%2,017270$248$27,660,7179Rocky Mountain Pictures
3The Possession$491,191-27%2,83418$173$34,886,3992Lionsgate
4The Expendables 2$380,729-25%3,260-74$117$76,883,9064Lionsgate
5The Words$357,750-28%2,801--$128$5,944,8791CBS Films
6The Bourne Legacy$318,090-18%2,766-365$115$104,624,5855Universal
7The Campaign$276,159-17%2,542-399$109$80,184,9985Warner Bros.
8Hope Springs (2012)$273,362-21%2,437-4$112$58,372,2615Sony / Columbia
9The Dark Knight Rises$263,330-17%1,987-200$133$438,614,5448Warner Bros.
10ParaNorman$199,743-21%2,856-229$70$46,094,2114Focus
11Premium Rush$188,404-31%2,182-73$86$17,379,9643Sony / Columbia
12The Odd Life of Timothy Green$179,501-24%2,71782$66$43,589,1034Disney
13The Cold Light of Day$135,727-29%1,511--$90$2,304,7791Lionsgate / Summit
14Hit and Run$113,233-13%1,810-1060$63$12,850,2423Open Road
15Marvel's The Avengers$51,689-9%1,209-496$43$621,569,04819Disney

Limited (100 — 999)

#TitleWed, Sep. 12 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$207,19013%267--$776$2,215,3131Paramount
2Sparkle (2012)$61,562-18%873-384$71$23,569,3944Sony / TriStar
3Ted (2012)$46,350-14%515-46$90$217,004,83511Universal
4Brave$38,823-4%959-749$40$233,515,17212Disney
5Beasts of the Southern Wild$35,8291%2692$133$10,377,24311Fox Searchlight
6Ice Age: Continental Drift$32,519-21%763-273$43$157,280,1549Fox
7The Intouchables$31,849-20%19419$164$11,653,16116Weinstein Company
8Moonrise Kingdom$25,331-6%2003$127$44,714,26116Focus
9Diary of a Wimpy Kid: Dog Days$21,085-20%931-273$23$46,812,0576Fox
10Branded$19,843-10%307--$65$306,0291Roadside Attractions
11Madagascar 3: Europe's Most Wanted$18,519-13%345-160$54$215,296,85414Paramount / DreamWorks
12The Watch$13,253-9%135-60$98$34,039,9997Fox
13Step Up Revolution$11,807-32%198-38$60$34,522,7777Lionsgate / Summit
14The Apparition$11,487-18%276-534$42$4,776,9603Warner Bros.
15The Best Exotic Marigold Hotel$10,247-16%1149$90$46,113,96919Fox Searchlight
16Magic Mike$9,483-9%202-66$47$113,606,22211Warner Bros.
17Tyler Perry's Madea's Witness Protection$9,133-8%167-12$55$65,510,62711Lionsgate
18The Oogieloves in The BIG Balloon Adventure$8,94410%281-1879$32$1,054,0002Kenn Viselman Presents

Platform (1 — 99)

#TitleWed, Sep. 12 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$23,763-8%5633$424$521,8332Focus
2To the Arctic 3D$10,6552%520$205$8,427,68921Warner Bros. / IMAX
3Ruby Sparks$5,176-10%76-2$68$2,388,9747Fox Searchlight
4Cosmopolis$5,14510%45-20$114$716,9814Entertainment One Films
5Born to Be Wild 3D$3,922-13%330$119$20,829,17375Warner Bros. / IMAX
6Safety Not Guaranteed$3,8151%546$71$3,887,13714FilmDistrict
7Prometheus$3,083-32%48-7$64$126,440,30314Fox
8Abraham Lincoln: Vampire Hunter$2,102-7%39-10$54$37,505,03412Fox
9Nitro Circus The Movie 3D$1,3816%22--$63$3,364,6315ARC Entertainment
10Joker$1,086-59%43-31$25$167,7272UTV Communications
11Mugamoodi$704-68%17-4$41$94,3322UTV Communications
12The Day$98-20%2-10$49$20,8662Anchor Bay Films
13A Cat In Paris$84-7%52$17$318,84915GKIDS
14Easy Money (2012)$50-61%20$25$189,0769Weinstein Company