Grosses

'Fury' Leads the Way with $23.5M Debut; 'Gone Girl' Passes $100M Mark after $17.8M Take; 'The Book of Life' Solid in Third with $17.0MOctober 19, 2014 08:54 AM

by Daniel Garris

Sony's Fury debuted in first place this weekend with an estimated $23.5 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened a slim 7 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 20.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.83 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.13 million and is estimated to fall 39 percent on Sunday to gross $5.55 million. That places the film's estimated opening weekend to Friday ratio at a somewhat front-loaded 2.66 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with an estimated $17.8 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 33 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $107.07 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become David Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with an estimated $17.0 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from opening a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.98 million on Friday, increased 38 percent on Saturday to take in $6.87 million and is estimated to decline 25 percent on Sunday to gross $5.16 million. That places the film's estimated opening weekend to Friday ratio at 3.42 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with an estimated $12.04 million. The Disney release starring Steve Carell and Jennifer Garner fell 34 percent from last weekend. That represented a very nice hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.87 million through ten days of release, which is in line with expectations and is very solid with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with an estimated debut of $10.2 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.14 million on Friday, fell 8.5 percent on Saturday to take in $3.79 million and is estimated to fall 40 percent on Sunday to gross $2.27 million. That places the film's estimated opening weekend to Friday ratio at just 2.46 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places with respective estimates of $9.9 million and $7.94 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a very solid 39 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.75 million for Dracula Untold and at $26.84 million for The Judge.

Warner's Annabelle placed in eighth with an estimated $7.93 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.13 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with an estimated $415,000 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $103,750 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Wed, Sep. 12 2012

Wide (1000+)

#TitleWed, Sep. 12 2012LocationsAvg.TotalWks.Dist.
1Lawless$564,326-26%3,138250$180$25,406,7102Weinstein Company
22016: Obama's America$500,000-5%2,017270$248$27,660,7179Rocky Mountain Pictures
3The Possession$491,191-27%2,83418$173$34,886,3992Lionsgate
4The Expendables 2$380,729-25%3,260-74$117$76,883,9064Lionsgate
5The Words$357,750-28%2,801--$128$5,944,8791CBS Films
6The Bourne Legacy$318,090-18%2,766-365$115$104,624,5855Universal
7The Campaign$276,159-17%2,542-399$109$80,184,9985Warner Bros.
8Hope Springs (2012)$273,362-21%2,437-4$112$58,372,2615Sony / Columbia
9The Dark Knight Rises$263,330-17%1,987-200$133$438,614,5448Warner Bros.
10ParaNorman$199,743-21%2,856-229$70$46,094,2114Focus
11Premium Rush$188,404-31%2,182-73$86$17,379,9643Sony / Columbia
12The Odd Life of Timothy Green$179,501-24%2,71782$66$43,589,1034Disney
13The Cold Light of Day$135,727-29%1,511--$90$2,304,7791Lionsgate / Summit
14Hit and Run$113,233-13%1,810-1060$63$12,850,2423Open Road
15Marvel's The Avengers$51,689-9%1,209-496$43$621,569,04819Disney

Limited (100 — 999)

#TitleWed, Sep. 12 2012LocationsAvg.TotalWks.Dist.
1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$207,19013%267--$776$2,215,3131Paramount
2Sparkle (2012)$61,562-18%873-384$71$23,569,3944Sony / TriStar
3Ted (2012)$46,350-14%515-46$90$217,004,83511Universal
4Brave$38,823-4%959-749$40$233,515,17212Disney
5Beasts of the Southern Wild$35,8291%2692$133$10,377,24311Fox Searchlight
6Ice Age: Continental Drift$32,519-21%763-273$43$157,280,1549Fox
7The Intouchables$31,849-20%19419$164$11,653,16116Weinstein Company
8Moonrise Kingdom$25,331-6%2003$127$44,714,26116Focus
9Diary of a Wimpy Kid: Dog Days$21,085-20%931-273$23$46,812,0576Fox
10Branded$19,843-10%307--$65$306,0291Roadside Attractions
11Madagascar 3: Europe's Most Wanted$18,519-13%345-160$54$215,296,85414Paramount / DreamWorks
12The Watch$13,253-9%135-60$98$34,039,9997Fox
13Step Up Revolution$11,807-32%198-38$60$34,522,7777Lionsgate / Summit
14The Apparition$11,487-18%276-534$42$4,776,9603Warner Bros.
15The Best Exotic Marigold Hotel$10,247-16%1149$90$46,113,96919Fox Searchlight
16Magic Mike$9,483-9%202-66$47$113,606,22211Warner Bros.
17Tyler Perry's Madea's Witness Protection$9,133-8%167-12$55$65,510,62711Lionsgate
18The Oogieloves in The BIG Balloon Adventure$8,94410%281-1879$32$1,054,0002Kenn Viselman Presents

Platform (1 — 99)

#TitleWed, Sep. 12 2012LocationsAvg.TotalWks.Dist.
1For A Good Time, Call...$23,763-8%5633$424$521,8332Focus
2To the Arctic 3D$10,6552%520$205$8,427,68921Warner Bros. / IMAX
3Ruby Sparks$5,176-10%76-2$68$2,388,9747Fox Searchlight
4Cosmopolis$5,14510%45-20$114$716,9814Entertainment One Films
5Born to Be Wild 3D$3,922-13%330$119$20,829,17375Warner Bros. / IMAX
6Safety Not Guaranteed$3,8151%546$71$3,887,13714FilmDistrict
7Prometheus$3,083-32%48-7$64$126,440,30314Fox
8Abraham Lincoln: Vampire Hunter$2,102-7%39-10$54$37,505,03412Fox
9Nitro Circus The Movie 3D$1,3816%22--$63$3,364,6315ARC Entertainment
10Joker$1,086-59%43-31$25$167,7272UTV Communications
11Mugamoodi$704-68%17-4$41$94,3322UTV Communications
12The Day$98-20%2-10$49$20,8662Anchor Bay Films
13A Cat In Paris$84-7%52$17$318,84915GKIDS
14Easy Money (2012)$50-61%20$25$189,0769Weinstein Company