Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Sat, Sep. 15 2012

Wide (1000+)

#TitleSat, Sep. 15 2012LocationsAvg.TotalWks.Dist.
1Resident Evil: Retribution$7,634,314-9%3,012--$2,535$15,997,6491Sony / Screen Gems
2Finding Nemo 3D$7,009,59039%2,904--$2,414$12,066,3271Disney
3The Possession$2,650,15945%2,86026$927$39,843,9583Lionsgate
4Lawless$1,849,25436%3,063-75$604$29,131,1813Weinstein Company
5ParaNorman$1,443,688112%2,326-530$621$48,421,2185Focus
6The Expendables 2$1,433,27161%2,896-364$495$79,581,6575Lionsgate
7The Bourne Legacy$1,334,55058%2,170-596$615$107,121,4356Universal
8The Words$1,282,94338%2,8010$458$8,491,3902CBS Films
9The Odd Life of Timothy Green$1,230,37285%2,415-302$509$45,668,9705Disney
10The Campaign$1,105,53547%2,002-540$552$82,311,6076Warner Bros.
11The Dark Knight Rises$1,027,54769%1,581-406$650$440,507,2499Warner Bros.
12Hope Springs (2012)$833,57948%1,946-491$428$60,046,6826Sony / Columbia
13Premium Rush$582,18255%1,339-843$435$18,522,3744Sony / Columbia
14The Cold Light of Day$363,86932%1,5110$241$3,072,4232Lionsgate / Summit

Limited (100 — 999)

#TitleSat, Sep. 15 2012LocationsAvg.TotalWks.Dist.
1Arbitrage$909,57351%197--$4,617$1,510,1331Roadside Attractions
2Barfi!$462,99678%132--$3,508$723,2881UTV Communications
3Ice Age: Continental Drift$292,849155%541-222$541$157,719,87910Fox
4Diary of a Wimpy Kid: Dog Days$249,596145%591-340$422$47,184,4397Fox
5Sparkle (2012)$190,49388%494-379$386$23,918,8055Sony / TriStar
6Ted (2012)$174,67549%411-104$425$217,345,57012Universal
7Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$172,67863%32255$536$2,713,7142Paramount
8Hit and Run$166,02344%651-1159$255$13,237,7154Open Road
9The Amazing Spider-Man$161,52167%328-88$492$261,005,58411Sony / Columbia
10Madagascar 3: Europe's Most Wanted$138,662112%306-39$453$215,519,39215Paramount / DreamWorks
11The Intouchables$128,04893%180-14$711$11,881,14117Weinstein Company
12Total Recall (2012)$125,96948%303-199$416$58,009,2877Sony / Columbia
13Beasts of the Southern Wild$111,42260%212-57$526$10,598,39212Fox Searchlight
14For A Good Time, Call...$108,20320%10751$1,011$743,3663Focus
15Step Up Revolution$101,80083%26870$380$34,690,4088Lionsgate / Summit
16Moonrise Kingdom$87,80559%157-43$559$44,884,76217Focus
17Tyler Perry's Madea's Witness Protection$49,19579%160-7$307$65,596,49512Lionsgate
18The Watch$36,92047%1383$268$34,114,5228Fox
19Magic Mike$21,45625%115-87$187$113,654,43712Warner Bros.

Platform (1 — 99)

#TitleSat, Sep. 15 2012LocationsAvg.TotalWks.Dist.
1The Master$263,5779%5--$52,715$505,7041Weinstein Company
2To the Arctic 3D$41,419103%520$797$8,501,24622Warner Bros. / IMAX
3The Best Exotic Marigold Hotel$26,81953%80-34$335$46,169,01820Fox Searchlight
4The Apparition$21,74853%68-208$320$4,826,1724Warner Bros.
5Ruby Sparks$18,85543%70-6$269$2,426,1348Fox Searchlight
6Safety Not Guaranteed$12,80839%46-8$278$3,912,98015FilmDistrict
7Cosmopolis$9,42931%31-14$304$738,4565Entertainment One Films
810 Years$9,21428%3--$3,071$16,4151Anchor Bay Films
9Born to Be Wild 3D$9,074121%330$275$20,846,14476Warner Bros. / IMAX
10Branded$7,09520%80-227$89$337,6532Roadside Attractions
11Mugamoodi$1,662109%3-14$554$97,2003UTV Communications
12The Oogieloves in The BIG Balloon Adventure$99520%8-273$124$1,063,3933Kenn Viselman Presents
13Nitro Circus The Movie 3D$784-3%7-15$112$3,367,4366ARC Entertainment
14Joker$17517%3-40$58$169,0763UTV Communications