Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Mon, Sep. 17 2012

Wide (1000+)

#TitleMon, Sep. 17 2012LocationsAvg.TotalWks.Dist.
1Resident Evil: Retribution$1,682,409-67%3,012--$559$22,734,6361Sony / Screen Gems
2Finding Nemo 3D$1,217,646-74%2,904--$419$17,905,4191Disney
3Lawless$442,012-61%3,063-75$144$30,712,1433Weinstein Company
4The Possession$430,346-67%2,86026$150$41,563,8363Lionsgate
5The Expendables 2$279,004-66%2,896-364$96$80,684,9845Lionsgate
6ParaNorman$267,456-72%2,326-530$115$49,656,6435Focus
7The Bourne Legacy$249,550-63%2,170-596$115$108,043,6856Universal
8The Words$249,345-62%2,8010$89$9,390,5032CBS Films
9The Campaign$221,115-60%2,002-540$110$83,091,4346Warner Bros.
10The Odd Life of Timothy Green$212,187-70%2,415-302$88$46,584,4715Disney
11The Dark Knight Rises$206,366-62%1,581-406$131$441,259,4449Warner Bros.
12Hope Springs (2012)$176,285-59%1,946-491$91$60,651,5666Sony / Columbia
13Premium Rush$113,815-64%1,339-843$85$18,948,5974Sony / Columbia
14The Cold Light of Day$83,339-60%1,5110$55$3,362,8892Lionsgate / Summit

Limited (100 — 999)

#TitleMon, Sep. 17 2012LocationsAvg.TotalWks.Dist.
1Arbitrage$173,999-65%197--$883$2,176,1641Roadside Attractions
2Barfi!$66,959-80%132--$507$1,128,6721UTV Communications
3Diary of a Wimpy Kid: Dog Days$40,809-74%591-340$69$47,382,9397Fox
4Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$39,684-64%32255$123$2,865,1462Paramount
5Ice Age: Continental Drift$38,147-78%541-222$71$157,931,81010Fox
6Ted (2012)$36,990-57%411-104$90$217,468,87012Universal
7Hit and Run$35,322-58%651-1159$54$13,357,1384Open Road
8For A Good Time, Call...$30,384-58%10751$284$845,8573Focus
9Moonrise Kingdom$28,091-40%157-43$179$44,959,66017Focus
10Beasts of the Southern Wild$27,555-56%212-57$130$10,688,53912Fox Searchlight
11The Intouchables$27,395-54%180-14$152$11,968,31717Weinstein Company
12Madagascar 3: Europe's Most Wanted$18,519-78%306-39$61$215,622,76215Paramount / DreamWorks
13Step Up Revolution$15,825-75%26870$59$34,769,4138Lionsgate / Summit
14The Watch$9,713-62%1383$70$34,149,8288Fox
15Tyler Perry's Madea's Witness Protection$7,223-73%160-7$45$65,630,35112Lionsgate
16Magic Mike$5,227-51%115-87$45$113,670,25812Warner Bros.

Platform (1 — 99)

#TitleMon, Sep. 17 2012LocationsAvg.TotalWks.Dist.
1The Master$103,650-55%5--$20,730$839,9611Weinstein Company
2To the Arctic 3D$12,337-51%520$237$8,538,96522Warner Bros. / IMAX
3The Best Exotic Marigold Hotel$7,990-52%80-34$100$46,193,48820Fox Searchlight
4Ruby Sparks$5,257-45%70-6$75$2,441,0228Fox Searchlight
5Safety Not Guaranteed$3,973-53%46-8$86$3,925,36115FilmDistrict
6Cosmopolis$3,006-42%31-14$97$746,6425Entertainment One Films
7The Apparition$2,975-71%68-208$44$4,839,3894Warner Bros.
8Branded$2,798-48%80-227$35$345,8672Roadside Attractions
910 Years$2,438-61%3--$813$25,1451Anchor Bay Films
10Born to Be Wild 3D$2,419-66%330$73$20,855,61976Warner Bros. / IMAX
11The Oogieloves in The BIG Balloon Adventure$471-47%8-273$59$1,064,7483Kenn Viselman Presents
12Nitro Circus The Movie 3D$427-6%7-15$61$3,368,3156ARC Entertainment
13Mugamoodi$146-84%3-14$49$98,2563UTV Communications
14Joker$34-44%3-40$11$169,1713UTV Communications