Grosses

'Mission: Impossible – Rogue Nation' Takes off with $56.0M Debut; 'Vacation' Arrives with Soft $21.2M in Five Days After $14.85M Weekend TakeAugust 02, 2015 09:00 AM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with an estimated first place debut of $56.0 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 17 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.32 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.71 million and is estimated to decline 19 percent on Sunday to gross $15.98 million. That places the film's estimated opening weekend to Friday ratio at a solid 2.76 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.85 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.17 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 44 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers this weekend as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On the positive side of things, Vacation was quite back-loaded towards the weekend as it registered an estimated five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an estimated opening weekend to Friday ratio of 3.30 to 1 (the film took in $4.50 million on Friday, increased 28 percent on Saturday to gross $5.77 million and is estimated to decrease 21 percent on Sunday to gross $4.58 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man currently has the edge for third with an estimated weekend take of $12.62 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.15 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with an estimated $12.16 million. The 3D computer animated prequel from Illumination Entertainment currently trails Ant-Man by only an estimated $464,000 for the frame. Minions was down a significant 47 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.35 million in 24 days. That places the 3D computer animated prequel from Illumination Entertainment 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with an estimated $10.4 million. The Adam Sandler led 3D action comedy fell a sharp 57 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.61 million, Pixels is running a disappointing 42.5 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with an estimated $9.69 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.70 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with an estimated $7.52 million. The Jake Gyllenhaal led sports drama was down a sharp 55 percent from last weekend, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.58 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Tue, Sep. 18 2012

Wide (1000+)

#TitleTue, Sep. 18 2012LocationsAvg.TotalWks.Dist.
1Resident Evil: Retribution$1,869,69811%3,012--$621$24,604,3341Sony / Screen Gems
2Finding Nemo 3D$1,226,1221%2,904--$422$19,131,5411Disney
3Lawless$630,23443%3,063-75$206$31,342,3773Weinstein Company
4The Possession$455,2466%2,86026$159$42,019,0823Lionsgate
5The Expendables 2$364,71431%2,896-364$126$81,049,6985Lionsgate
6The Words$358,94644%2,8010$128$9,749,4492CBS Films
7The Bourne Legacy$314,65526%2,170-596$145$108,358,3406Universal
8The Campaign$283,06128%2,002-540$141$83,374,4956Warner Bros.
9ParaNorman$278,9634%2,326-530$120$49,935,6065Focus
10Hope Springs (2012)$268,86453%1,946-491$138$60,920,4306Sony / Columbia
11The Odd Life of Timothy Green$243,21115%2,415-302$101$46,827,6825Disney
12The Dark Knight Rises$238,13715%1,581-406$151$441,497,5819Warner Bros.
13Premium Rush$154,34936%1,339-843$115$19,102,9464Sony / Columbia
14The Cold Light of Day$119,09643%1,5110$79$3,481,9852Lionsgate / Summit

Limited (100 — 999)

#TitleTue, Sep. 18 2012LocationsAvg.TotalWks.Dist.
1Arbitrage$198,22014%197--$1,006$2,374,3841Roadside Attractions
2Barfi!$96,03643%132--$728$1,224,7081UTV Communications
3Hit and Run$47,68435%651-1159$73$13,404,8224Open Road
4Ted (2012)$47,26528%411-104$115$217,516,13512Universal
5Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$43,2139%32255$134$2,908,3592Paramount
6The Intouchables$41,05050%180-14$228$12,009,36717Weinstein Company
7Ice Age: Continental Drift$38,5361%541-222$71$157,970,34610Fox
8For A Good Time, Call...$36,07819%10751$337$881,9353Focus
9Diary of a Wimpy Kid: Dog Days$34,391-16%591-340$58$47,417,3307Fox
10Beasts of the Southern Wild$33,08520%212-57$156$10,721,62412Fox Searchlight
11Moonrise Kingdom$27,846-1%157-43$177$44,987,50617Focus
12Step Up Revolution$20,25628%26870$76$34,789,6698Lionsgate / Summit
13Madagascar 3: Europe's Most Wanted$18,249-1%306-39$60$215,641,01115Paramount / DreamWorks
14The Watch$11,01013%1383$80$34,160,8388Fox
15Tyler Perry's Madea's Witness Protection$8,06112%160-7$50$65,638,41212Lionsgate
16Magic Mike$6,45223%115-87$56$113,676,71012Warner Bros.

Platform (1 — 99)

#TitleTue, Sep. 18 2012LocationsAvg.TotalWks.Dist.
1The Master$84,975-18%5--$16,995$924,9361Weinstein Company
2To the Arctic 3D$14,81520%520$285$8,553,78022Warner Bros. / IMAX
3The Best Exotic Marigold Hotel$10,74234%80-34$134$46,204,23020Fox Searchlight
4Ruby Sparks$6,19618%70-6$89$2,447,2188Fox Searchlight
5Safety Not Guaranteed$3,9850%46-8$87$3,929,34615FilmDistrict
6Born to Be Wild 3D$3,96564%330$120$20,859,58476Warner Bros. / IMAX
7The Apparition$3,48317%68-208$51$4,842,8724Warner Bros.
8Cosmopolis$3,0291%31-14$98$749,6715Entertainment One Films
9Branded$2,758-1%80-227$34$348,6252Roadside Attractions
1010 Years$2,200-10%3--$733$27,3451Anchor Bay Films
11Mugamoodi$1,018597%3-14$339$99,2743UTV Communications
12The Oogieloves in The BIG Balloon Adventure$80872%8-273$101$1,065,5563Kenn Viselman Presents
13Nitro Circus The Movie 3D$50318%7-15$72$3,368,8186ARC Entertainment
14Joker$5-85%3-40$2$169,1763UTV Communications