Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Wed, Sep. 19 2012

Wide (1000+)

#TitleWed, Sep. 19 2012LocationsAvg.TotalWks.Dist.
1Resident Evil: Retribution$1,126,991-40%3,012--$374$25,731,3251Sony / Screen Gems
2Finding Nemo 3D$715,863-42%2,904--$247$19,847,4041Disney
3Lawless$439,194-30%3,063-75$143$31,781,5713Weinstein Company
4The Possession$311,494-32%2,86026$109$42,330,5763Lionsgate
5The Expendables 2$254,442-30%2,896-364$88$81,304,1405Lionsgate
6The Words$253,347-29%2,8010$90$10,002,7962CBS Films
7The Bourne Legacy$217,225-31%2,170-596$100$108,575,5656Universal
8The Campaign$203,124-28%2,002-540$101$83,577,6196Warner Bros.
9Hope Springs (2012)$189,785-29%1,946-491$98$61,110,2156Sony / Columbia
10The Dark Knight Rises$179,167-25%1,581-406$113$441,676,7489Warner Bros.
11ParaNorman$148,142-47%2,326-530$64$50,083,7485Focus
12The Odd Life of Timothy Green$140,721-42%2,415-302$58$46,967,9535Disney
13Premium Rush$102,271-34%1,339-843$76$19,205,2174Sony / Columbia
14The Cold Light of Day$77,190-35%1,5110$51$3,559,1752Lionsgate / Summit

Limited (100 — 999)

#TitleWed, Sep. 19 2012LocationsAvg.TotalWks.Dist.
1Arbitrage$160,040-19%197--$812$2,534,4241Roadside Attractions
2Barfi!$56,292-41%132--$426$1,281,0001UTV Communications
3Ted (2012)$39,045-17%411-104$95$217,555,18012Universal
4Hit and Run$33,856-29%651-1159$52$13,438,6784Open Road
5Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$33,525-22%32255$104$2,941,8842Paramount
6The Intouchables$30,347-26%180-14$169$12,039,71417Weinstein Company
7Beasts of the Southern Wild$29,822-10%212-57$141$10,751,50612Fox Searchlight
8For A Good Time, Call...$27,642-23%10751$258$909,5773Focus
9Ice Age: Continental Drift$25,890-33%541-222$48$157,996,23610Fox
10Moonrise Kingdom$22,319-20%157-43$142$45,009,82517Focus
11Madagascar 3: Europe's Most Wanted$16,193-11%306-39$53$215,657,20415Paramount / DreamWorks
12Diary of a Wimpy Kid: Dog Days$16,009-53%591-340$27$47,433,3397Fox
13Step Up Revolution$15,538-23%26870$58$34,805,0278Lionsgate / Summit
14The Watch$9,564-13%1383$69$34,170,4028Fox
15Tyler Perry's Madea's Witness Protection$7,121-12%160-7$45$65,645,53312Lionsgate
16Magic Mike$6,394-1%115-87$56$113,683,10412Warner Bros.

Platform (1 — 99)

#TitleWed, Sep. 19 2012LocationsAvg.TotalWks.Dist.
1The Master$68,935-19%5--$13,787$993,8711Weinstein Company
2To the Arctic 3D$9,208-38%520$177$8,562,98822Warner Bros. / IMAX
3The Best Exotic Marigold Hotel$8,443-21%80-34$106$46,212,67320Fox Searchlight
4Ruby Sparks$5,486-11%70-6$78$2,452,7048Fox Searchlight
5Safety Not Guaranteed$4,1825%46-8$91$3,933,52815FilmDistrict
6The Apparition$2,943-16%68-208$43$4,845,8154Warner Bros.
7Cosmopolis$2,912-4%31-14$94$752,5835Entertainment One Films
8Born to Be Wild 3D$2,610-34%330$79$20,862,19476Warner Bros. / IMAX
9Branded$2,049-26%80-227$26$350,6742Roadside Attractions
1010 Years$1,806-18%3--$602$29,1511Anchor Bay Films
11Nitro Circus The Movie 3D$229-54%7-15$33$3,369,0476ARC Entertainment
12Mugamoodi$166-84%3-14$55$99,4403UTV Communications
13The Oogieloves in The BIG Balloon Adventure$117-86%8-273$15$1,065,6733Kenn Viselman Presents
14Joker$50%3-40$2$169,1813UTV Communications