Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, Sep. 24 2012

Wide (1000+)

#TitleMon, Sep. 24 2012LocationsAvg.TotalWks.Dist.
1End of Watch$1,268,421-63%2,730--$465$14,421,1041Open Road
2Trouble with the Curve$854,376-68%3,212--$266$13,016,4161Warner Bros.
3House at the End of the Street$611,964-73%3,083--$198$12,899,1981Relativity Media
4Dredd 3D$567,929-65%2,506--$227$6,846,4201Lionsgate
5Resident Evil: Retribution$542,746-71%3,0164$180$34,012,2762Sony / Screen Gems
6Finding Nemo 3D$457,093-83%2,9040$157$30,632,5422Disney
7Lawless$204,706-64%2,614-449$78$34,681,8404Weinstein Company
8The Possession$167,245-71%2,598-262$64$45,458,8624Lionsgate
92016: Obama's America$119,289-55%1,216--$98$32,141,89111Rocky Mountain Pictures
10ParaNorman$111,096-85%1,617-709$69$52,693,8246Focus
11The Expendables 2$107,954-71%1,820-1076$59$83,127,7596Lionsgate
12The Bourne Legacy$107,325-69%1,431-739$75$110,509,9007Universal
13The Campaign$93,420-64%1,250-752$75$85,079,6217Warner Bros.
14The Odd Life of Timothy Green$81,862-80%1,752-663$47$48,737,6906Disney
15Hope Springs (2012)$73,572-62%1,147-799$64$62,227,9557Sony / Columbia
16Last Ounce of Courage$63,502-61%1,064--$60$2,829,0372Rocky Mountain Pictures
17The Words$57,838-66%1,247-1554$46$11,058,0493CBS Films

Limited (100 — 999)

#TitleMon, Sep. 24 2012LocationsAvg.TotalWks.Dist.
1The Master$351,070-66%788783$446$5,798,0452Weinstein Company
2The Dark Knight Rises$103,442-67%948-633$109$443,227,45610Warner Bros.
3Arbitrage$82,592-71%24447$338$3,940,7992Roadside Attractions
4Ice Age: Continental Drift$31,812-80%420-121$76$158,593,10411Fox
5Barfi!$31,321-83%130-2$241$2,008,8492UTV Communications
6Premium Rush$25,957-68%567-772$46$19,691,0595Sony / Columbia
7Ted (2012)$23,440-62%293-118$80$217,862,34013Universal
8Moonrise Kingdom$17,188-46%120-37$143$45,178,81118Focus
9Heroine$16,613-82%114--$146$406,5141UTV Communications
10The Intouchables$15,851-65%156-24$102$12,269,03418Weinstein Company
11Diary of a Wimpy Kid: Dog Days$14,846-85%374-217$40$47,794,1648Fox
12Hit and Run$14,226-58%291-360$49$13,620,4445Open Road
13For A Good Time, Call...$14,142-61%105-2$135$1,098,3944Focus
14Beasts of the Southern Wild$12,262-63%132-80$93$10,915,23513Fox Searchlight
15Madagascar 3: Europe's Most Wanted$10,550-84%240-66$44$215,907,00116Paramount / DreamWorks
16Step Up Revolution$7,762-80%182-86$43$34,967,8309Lionsgate / Summit
17The Cold Light of Day$4,140-62%155-1356$27$3,695,5343Lionsgate / Summit

Platform (1 — 99)

#TitleMon, Sep. 24 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$18,621-67%4--$4,655$246,9801Lionsgate / Summit
2To the Arctic 3D$14,890-29%520$286$8,672,27223Warner Bros. / IMAX
3Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$6,558-70%85-237$77$3,061,8613Paramount
410 Years$6,381-63%4340$148$111,4942Anchor Bay Films
5My Uncle Rafael$5,897-83%14--$421$115,6451Rocky Mountain Pictures
6The Watch$5,158-62%77-61$67$34,237,8089Fox
7The Best Exotic Marigold Hotel$4,424-63%47-33$94$46,267,48521Fox Searchlight
8Born to Be Wild 3D$4,090-31%330$124$20,889,64377Warner Bros. / IMAX
9Magic Mike$2,291-49%55-60$42$113,712,28313Warner Bros.
10Safety Not Guaranteed$2,146-59%40-6$54$3,960,19116FilmDistrict
11Ruby Sparks$1,986-61%43-27$46$2,480,2409Fox Searchlight
12Toys in the Attic$725-65%6--$121$49,2873Hannover House
13The Apparition$685-65%35-33$20$4,861,1725Warner Bros.
14Nitro Circus The Movie 3D$351-60%70$50$3,371,8207ARC Entertainment
15Cosmopolis$242-63%9-22$27$757,8086Entertainment One Films
16Husbands In Goa$187-84%7--$27$4,6701UTV Communications
17Branded$94-11%2-78$47$353,3213Roadside Attractions