Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Wed, Sep. 26 2012

Wide (1000+)

#TitleWed, Sep. 26 2012LocationsAvg.TotalWks.Dist.
1End of Watch$1,216,923-18%2,730--$446$17,122,0791Open Road
2Trouble with the Curve$1,048,331-15%3,212--$326$15,301,8991Warner Bros.
3Finding Nemo 3D$724,78117%2,9040$250$31,975,0242Disney
4House at the End of the Street$672,166-29%3,083--$218$14,512,2311Relativity Media
5Dredd 3D$528,144-28%2,506--$211$8,109,4471Lionsgate
6Resident Evil: Retribution$524,968-25%3,0164$174$35,236,0752Sony / Screen Gems
7Lawless$236,031-14%2,614-449$90$35,192,1014Weinstein Company
8ParaNorman$221,07464%1,617-709$137$53,050,0436Focus
9The Possession$190,179-16%2,598-262$73$45,874,6304Lionsgate
10The Odd Life of Timothy Green$139,05738%1,752-663$79$48,977,6896Disney
11The Bourne Legacy$136,655-4%1,431-739$95$110,789,0057Universal
122016: Obama's America$126,439-6%1,216--$104$32,403,54911Rocky Mountain Pictures
13The Expendables 2$120,145-15%1,820-1076$66$83,389,8356Lionsgate
14The Campaign$106,174-15%1,250-752$85$85,310,0337Warner Bros.
15Hope Springs (2012)$91,741-13%1,147-799$80$62,424,5777Sony / Columbia
16The Words$76,215-14%1,247-1554$61$11,223,1743CBS Films
17Last Ounce of Courage$65,515-13%1,064--$62$2,970,2382Rocky Mountain Pictures

Limited (100 — 999)

#TitleWed, Sep. 26 2012LocationsAvg.TotalWks.Dist.
1The Master$383,697-1%788783$487$6,597,3922Weinstein Company
2The Dark Knight Rises$126,126-2%948-633$133$443,481,94210Warner Bros.
3Arbitrage$105,690-2%24447$433$4,154,1042Roadside Attractions
4Barfi!$40,422-37%130-2$311$2,112,9782UTV Communications
5Ice Age: Continental Drift$40,03712%420-121$95$158,668,77911Fox
6Premium Rush$32,279-20%567-772$57$19,763,6225Sony / Columbia
7Ted (2012)$26,515-9%293-118$90$217,918,02013Universal
8Diary of a Wimpy Kid: Dog Days$23,23358%374-217$62$47,832,1108Fox
9Heroine$21,753-50%114--$191$471,7831UTV Communications
10The Intouchables$20,899-11%156-24$134$12,313,42118Weinstein Company
11Moonrise Kingdom$17,74613%120-37$148$45,212,23918Focus
12For A Good Time, Call...$17,225-12%105-2$164$1,135,2364Focus
13Hit and Run$16,691-15%291-360$57$13,656,7715Open Road
14Madagascar 3: Europe's Most Wanted$15,52213%240-66$65$215,936,22616Paramount / DreamWorks
15Beasts of the Southern Wild$15,5015%132-80$117$10,945,45313Fox Searchlight
16Step Up Revolution$9,5714%182-86$53$34,986,5779Lionsgate / Summit
17The Cold Light of Day$6,063-33%155-1356$39$3,710,6053Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Sep. 26 2012LocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$34,69638%4--$8,674$306,7671Lionsgate / Summit
2To the Arctic 3D$15,24741%520$293$8,698,34623Warner Bros. / IMAX
310 Years$10,53317%4340$245$131,0222Anchor Bay Films
4Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$9,00639%85-237$106$3,077,3413Paramount
5My Uncle Rafael$7,8488%14--$561$130,7931Rocky Mountain Pictures
6The Best Exotic Marigold Hotel$7,248-2%47-33$154$46,282,12721Fox Searchlight
7Born to Be Wild 3D$6,588149%330$200$20,898,88177Warner Bros. / IMAX
8The Watch$5,8143%77-61$76$34,249,2709Fox
9Tales of the Night$3,507--1--$3,507$3,5070GKIDS
10Ruby Sparks$2,919-2%43-27$68$2,486,1339Fox Searchlight
11Magic Mike$2,841-13%55-60$52$113,718,38913Warner Bros.
12Safety Not Guaranteed$2,571-11%40-6$64$3,965,66516FilmDistrict
13Toys in the Attic$830-5%6--$138$50,9933Hannover House
14Cosmopolis$630144%9-22$70$758,6966Entertainment One Films
15The Apparition$549-17%35-33$16$4,862,3815Warner Bros.
16Husbands In Goa$267-44%7--$38$5,4141UTV Communications
17Nitro Circus The Movie 3D$237-39%70$34$3,372,4467ARC Entertainment
18Branded$17-77%2-78$9$353,4133Roadside Attractions