Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Fri, Sep. 28 2012

Wide (1000+)

#TitleFri, Sep. 28 2012LocationsAvg.TotalWks.Dist.
1Hotel Transylvania$10,973,012--3,349--$3,277$10,973,0121Sony / Columbia
2Looper$6,804,981--2,992--$2,274$6,804,9511Sony / TriStar
3End of Watch$2,401,952130%2,78050$864$20,570,5852Open Road
4House at the End of the Street$2,340,244319%3,0830$759$17,411,2132Relativity Media
5Trouble with the Curve$2,296,982157%3,2120$715$18,492,9442Warner Bros.
6Finding Nemo 3D$1,044,831141%2,639-265$396$33,453,8113Disney
7Won't Back Down$917,768--2,515--$365$917,7681Fox
8Resident Evil: Retribution$820,62775%2,381-635$345$36,525,5603Sony / Screen Gems
9Dredd 3D$689,91545%2,55751$270$9,274,5222Lionsgate
10The Possession$413,468137%1,618-980$256$46,462,7865Lionsgate
11Lawless$269,70524%1,503-1111$179$35,679,3455Weinstein Company
12ParaNorman$191,63284%1,209-408$159$53,345,6017Focus
13The Odd Life of Timothy Green$167,14097%1,187-565$141$49,229,9827Disney

Limited (100 — 999)

#TitleFri, Sep. 28 2012LocationsAvg.TotalWks.Dist.
1Pitch Perfect$1,755,935--335--$5,242$1,755,9351Universal
2The Master$789,291146%85668$922$7,677,3613Weinstein Company
3The Perks of Being A Wallflower$373,1261965%10298$3,658$697,9652Lionsgate / Summit
4Arbitrage$236,071172%25511$926$4,476,8303Roadside Attractions
5The Bourne Legacy$234,84083%824-607$285$111,151,9958Universal
6The Dark Knight Rises$218,235105%655-293$333$443,806,46611Warner Bros.
7The Campaign$152,46850%630-620$242$85,563,9808Warner Bros.
8The Expendables 2$140,02926%815-1005$172$83,641,1777Lionsgate
9Hope Springs (2012)$126,07644%691-456$182$62,638,3078Sony / Columbia
10Barfi!$87,636213%127-3$690$2,228,6103UTV Communications
11Ice Age: Continental Drift$84,157204%387-33$217$158,780,60212Fox
12The Amazing Spider-Man$68,250--204-49$335$261,612,32013Sony / Columbia
13Ted (2012)$51,750107%225-68$230$217,994,81514Universal
14Total Recall (2012)$48,203--239-83$202$58,619,7159Sony / Columbia
15Diary of a Wimpy Kid: Dog Days$44,290273%332-42$133$47,888,2799Fox
16Premium Rush$44,25153%208-359$213$19,836,7756Sony / Columbia
17The Words$42,659-33%278-969$153$11,329,5494CBS Films
18The Intouchables$34,23258%121-35$283$12,369,28519Weinstein Company
19Madagascar 3: Europe's Most Wanted$33,484206%203-37$165$215,980,65817Paramount / DreamWorks
20Sparkle (2012)$25,020--22014$114$24,325,0147Sony / TriStar
21Step Up Revolution$15,384112%110-72$140$35,009,20710Lionsgate / Summit
22Hit and Run$13,164-19%132-159$100$13,686,1256Open Road
23The Cold Light of Day$10,793132%104-51$104$3,726,0594Lionsgate / Summit

Platform (1 — 99)

#TitleFri, Sep. 28 2012LocationsAvg.TotalWks.Dist.
1Thaandavam$43,033--45--$956$48,3241UTV Communications
2Heroine$24,28090%97-17$250$508,8402UTV Communications
3Beasts of the Southern Wild$19,75832%69-63$286$10,980,12514Fox Searchlight
4Moonrise Kingdom$18,60311%82-38$227$45,247,64619Focus
5To the Arctic 3D$18,4375%520$355$8,734,29524Warner Bros. / IMAX
6For A Good Time, Call...$17,1145%84-21$204$1,168,7005Focus
710 Years$13,01378%6320$207$151,3273Anchor Bay Films
8The Apparition$10,0321157%6530$154$4,873,2116Warner Bros.
9The Watch$9,23882%46-31$201$34,263,57610Fox
10Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$7,403-34%40-45$185$3,095,9964Paramount
11Born to Be Wild 3D$7,04082%330$213$20,909,78978Warner Bros. / IMAX
12The Other Dream Team$5,676--2--$2,838$5,6761The Film Arcade
13The Best Exotic Marigold Hotel$4,248-31%32-15$133$46,292,56322Fox Searchlight
14Safety Not Guaranteed$4,22974%34-6$124$3,972,32417FilmDistrict
15Ruby Sparks$2,422-7%17-26$142$2,491,15710Fox Searchlight
16Toys in the Attic$1,79096%60$298$53,6974Hannover House
17Tales of the Night$881181%1--$881$4,7021GKIDS
18Cosmopolis$79356%5-4$159$759,9977Entertainment One Films
19Husbands In Goa$5551010%4-3$139$6,0192UTV Communications
20Nitro Circus The Movie 3D$51636%70$74$3,373,3418ARC Entertainment
21Branded$14-55%1-1$14$353,4584Roadside Attractions