'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Oct. 2 2012

Wide (1000+)

#TitleTue, Oct. 2 2012LocationsAvg.TotalWks.Dist.
1Looper$2,368,35034%2,992--$792$24,938,5231Sony / TriStar
2Hotel Transylvania$2,193,94722%3,349--$655$46,514,8941Sony / Columbia
3End of Watch$890,32227%2,78050$320$27,572,0732Open Road
4Trouble with the Curve$768,14749%3,2120$239$24,758,7452Warner Bros.
5House at the End of the Street$510,07734%3,0830$165$23,083,1272Relativity Media
6Resident Evil: Retribution$350,47724%2,381-635$147$39,324,2723Sony / Screen Gems
7Dredd 3D$346,90637%2,55751$136$11,548,2472Lionsgate
8Won't Back Down$282,30941%2,515--$112$3,085,8041Fox
9Finding Nemo 3D$274,41621%2,639-265$104$36,945,9713Disney
10Lawless$117,26427%1,503-1111$78$36,486,9495Weinstein Company
11The Possession$96,94610%1,618-980$60$47,596,4185Lionsgate
12The Odd Life of Timothy Green$55,65414%1,187-565$47$49,815,4587Disney

Limited (100 — 999)

#TitleTue, Oct. 2 2012LocationsAvg.TotalWks.Dist.
1Pitch Perfect$463,97523%335--$1,385$5,991,9581Universal
2The Master$283,86534%85668$332$10,064,2143Weinstein Company
3Arbitrage$102,24358%25612$399$5,281,7803Roadside Attractions
4The Perks of Being A Wallflower$93,44613%10298$916$1,604,8592Lionsgate / Summit
5The Dark Knight Rises$89,14022%655-293$136$444,539,96711Warner Bros.
6The Bourne Legacy$65,92023%824-607$80$111,819,4358Universal
7The Campaign$57,17538%630-620$91$85,998,1148Warner Bros.
8The Expendables 2$53,71635%815-1005$66$84,118,8657Lionsgate
9Ice Age: Continental Drift$26,34622%387-33$68$159,128,82712Fox
10Barfi!$23,79089%127-3$187$2,498,3583UTV Communications
11Ted (2012)$22,50033%225-68$100$218,157,92514Universal
12The Words$21,40591%278-969$77$11,467,5084CBS Films
13The Intouchables$21,18887%121-35$175$12,503,84419Weinstein Company
14Diary of a Wimpy Kid: Dog Days$11,1078%332-42$33$48,056,0729Fox
15Madagascar 3: Europe's Most Wanted$10,97554%203-37$54$216,114,43017Paramount / DreamWorks
16Hit and Run$6,14136%132-159$47$13,724,7946Open Road
17The Cold Light of Day$4,75645%104-51$46$3,757,0944Lionsgate / Summit
18Step Up Revolution$4,6067%110-72$42$35,066,23410Lionsgate / Summit

Platform (1 — 99)

#TitleTue, Oct. 2 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$12,1449%520$234$8,829,66224Warner Bros. / IMAX
2Moonrise Kingdom$9,62362%82-38$117$45,310,45419Focus
3Heroine$9,055125%97-17$93$573,3732UTV Communications
4Beasts of the Southern Wild$8,47322%69-63$123$11,045,34214Fox Searchlight
5For A Good Time, Call...$6,94818%84-21$83$1,217,8805Focus
6Thaandavam$6,57937%45--$146$140,4391UTV Communications
710 Years$4,96028%6320$79$186,8803Anchor Bay Films
8The Best Exotic Marigold Hotel$4,712-10%32-15$147$46,323,92522Fox Searchlight
9The Watch$3,815-1%46-31$83$34,294,96710Fox
10Born to Be Wild 3D$3,6443%330$110$20,936,74778Warner Bros. / IMAX
11The Apparition$3,4929%6530$54$4,907,9796Warner Bros.
12Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$2,61357%40-45$65$3,119,3934Paramount
13Safety Not Guaranteed$1,82036%34-6$54$3,983,92617FilmDistrict
14Ruby Sparks$1,651-18%17-26$97$2,501,75310Fox Searchlight
15Toys in the Attic$3148%60$52$60,3814Hannover House
16Cosmopolis$194-70%5-4$39$762,3927Entertainment One Films
17Nitro Circus The Movie 3D$143-50%70$20$3,374,9688ARC Entertainment
18Husbands In Goa$35-22%4-3$9$7,5352UTV Communications
19Branded$5--1-1$5$353,4734Roadside Attractions