Grosses

'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Daily Domestic Gross Wed, Oct. 3 2012

Wide (1000+)

#TitleWed, Oct. 3 2012LocationsAvg.TotalWks.Dist.
1Looper$1,552,486-34%2,992--$519$26,491,0091Sony / TriStar
2Hotel Transylvania$1,540,030-30%3,349--$460$48,054,9241Sony / Columbia
3End of Watch$649,935-27%2,78050$234$28,222,0082Open Road
4Trouble with the Curve$523,076-32%3,2120$163$25,281,8212Warner Bros.
5House at the End of the Street$365,229-28%3,0830$118$23,448,3562Relativity Media
6Resident Evil: Retribution$266,325-24%2,381-635$112$39,590,5973Sony / Screen Gems
7Dredd 3D$249,144-28%2,55751$97$11,797,3912Lionsgate
8Finding Nemo 3D$225,618-18%2,639-265$85$37,171,5893Disney
9Won't Back Down$188,972-33%2,515--$75$3,274,7761Fox
10Lawless$91,419-22%1,503-1111$61$36,578,3685Weinstein Company
11The Possession$85,790-12%1,618-980$53$47,682,2085Lionsgate
12The Odd Life of Timothy Green$53,210-4%1,187-565$45$49,868,6687Disney
13ParaNorman$43,045-18%1,209-408$36$54,074,0517Focus

Limited (100 — 999)

#TitleWed, Oct. 3 2012LocationsAvg.TotalWks.Dist.
1Pitch Perfect$391,950-16%335--$1,170$6,383,9081Universal
2The Master$181,370-36%85668$212$10,245,5843Weinstein Company
3The Perks of Being A Wallflower$79,499-15%10298$779$1,684,3582Lionsgate / Summit
4The Dark Knight Rises$73,197-18%655-293$112$444,613,16411Warner Bros.
5Arbitrage$61,371-40%25612$240$5,343,1513Roadside Attractions
6The Bourne Legacy$53,560-19%824-607$65$111,872,9958Universal
7The Campaign$44,233-23%630-620$70$86,042,3478Warner Bros.
8The Expendables 2$39,533-26%815-1005$49$84,158,3987Lionsgate
9Ice Age: Continental Drift$20,578-22%387-33$53$159,149,40512Fox
10Ted (2012)$19,125-15%225-68$85$218,177,05014Universal
11Barfi!$16,168-32%127-3$127$2,514,5263UTV Communications
12The Intouchables$12,237-42%121-35$101$12,516,08119Weinstein Company
13The Words$11,725-45%278-969$42$11,479,2234CBS Films
14Diary of a Wimpy Kid: Dog Days$9,049-19%332-42$27$48,065,1219Fox
15Madagascar 3: Europe's Most Wanted$8,444-23%203-37$42$216,122,87417Paramount / DreamWorks
16Hit and Run$5,588-9%132-159$42$13,730,3826Open Road
17Step Up Revolution$4,209-9%110-72$38$35,070,44310Lionsgate / Summit
18The Cold Light of Day$3,191-33%104-51$31$3,760,2854Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Oct. 3 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$15,91831%520$306$8,845,58024Warner Bros. / IMAX
2Moonrise Kingdom$7,463-22%82-38$91$45,317,91719Focus
3Born to Be Wild 3D$6,27472%330$190$20,943,02178Warner Bros. / IMAX
4Beasts of the Southern Wild$6,183-27%69-63$90$11,051,52514Fox Searchlight
5For A Good Time, Call...$6,137-12%84-21$73$1,224,0175Focus
6The Best Exotic Marigold Hotel$5,0317%32-15$157$46,328,95622Fox Searchlight
7Heroine$4,800-47%97-17$49$578,1732UTV Communications
810 Years$4,585-8%6320$73$191,4653Anchor Bay Films
9The Watch$3,586-6%46-31$78$34,298,55310Fox
10Thaandavam$3,409-48%45--$76$143,8481UTV Communications
11The Apparition$3,158-10%6530$49$4,911,1376Warner Bros.
12Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$2,438-7%40-45$61$3,121,8314Paramount
13Ruby Sparks$1,090-34%17-26$64$2,502,84310Fox Searchlight
14Safety Not Guaranteed$970-47%34-6$29$3,984,89617FilmDistrict
15Cosmopolis$488152%5-4$98$762,8807Entertainment One Films
16Toys in the Attic$3357%60$56$60,7164Hannover House
17Nitro Circus The Movie 3D$17422%70$25$3,375,1428ARC Entertainment
18Husbands In Goa$4014%4-3$10$7,5752UTV Communications
19Branded$40700%1-1$40$353,5134Roadside Attractions