Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Oct. 4 2012

Wide (1000+)

#TitleThu, Oct. 4 2012LocationsAvg.TotalWks.Dist.
1Looper$1,609,6424%2,992--$538$28,100,6511Sony / TriStar
2Hotel Transylvania$1,603,6084%3,349--$479$49,658,5321Sony / Columbia
3End of Watch$623,938-4%2,78050$224$28,845,9462Open Road
4Trouble with the Curve$558,0027%3,2120$174$25,839,8232Warner Bros.
5House at the End of the Street$384,7885%3,0830$125$23,833,1442Relativity Media
6Resident Evil: Retribution$260,133-2%2,381-635$109$39,850,7303Sony / Screen Gems
7Dredd 3D$253,0232%2,55751$99$12,050,4142Lionsgate
8Finding Nemo 3D$242,8728%2,639-265$92$37,414,4613Disney
9Won't Back Down$192,7372%2,515--$77$3,467,5131Fox
10Lawless$96,4315%1,503-1111$64$36,674,7995Weinstein Company
11The Possession$85,6750%1,618-980$53$47,767,8835Lionsgate
12The Odd Life of Timothy Green$60,65114%1,187-565$51$49,929,1397Disney
13ParaNorman$44,5644%1,209-408$37$54,118,6157Focus

Limited (100 — 999)

#TitleThu, Oct. 4 2012LocationsAvg.TotalWks.Dist.
1Pitch Perfect$462,30018%335--$1,380$6,846,2081Universal
2The Master$229,74527%85668$268$10,475,3293Weinstein Company
3The Perks of Being A Wallflower$97,98123%10298$961$1,782,3392Lionsgate / Summit
4The Dark Knight Rises$82,04112%655-293$125$444,695,20511Warner Bros.
5Arbitrage$69,10513%25612$270$5,412,2563Roadside Attractions
6The Bourne Legacy$57,6808%824-607$70$111,930,6758Universal
7The Campaign$47,1887%630-620$75$86,089,5358Warner Bros.
8The Expendables 2$44,33612%815-1005$54$84,202,7347Lionsgate
9Ice Age: Continental Drift$23,62515%387-33$61$159,173,03012Fox
10Ted (2012)$20,2506%225-68$90$218,197,30014Universal
11The Intouchables$17,01239%121-35$141$12,533,09319Weinstein Company
12The Words$15,60533%278-969$56$11,494,8384CBS Films
13Barfi!$14,398-11%127-3$113$2,528,9243UTV Communications
14Diary of a Wimpy Kid: Dog Days$10,40315%332-42$31$48,075,5249Fox
15Madagascar 3: Europe's Most Wanted$9,41812%203-37$46$216,132,29217Paramount / DreamWorks
16Hit and Run$5,141-8%132-159$39$13,735,5236Open Road
17Step Up Revolution$4,2341%110-72$38$35,074,67710Lionsgate / Summit
18The Cold Light of Day$3,2983%104-51$32$3,763,5834Lionsgate / Summit

Platform (1 — 99)

#TitleThu, Oct. 4 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$16,9547%520$326$8,862,53424Warner Bros. / IMAX
2Moonrise Kingdom$9,34425%82-38$114$45,327,26119Focus
3Beasts of the Southern Wild$8,85843%69-63$128$11,060,38314Fox Searchlight
4For A Good Time, Call...$6,6719%84-21$79$1,230,6885Focus
5Heroine$4,8742%97-17$50$583,0472UTV Communications
610 Years$4,443-3%6320$71$195,9083Anchor Bay Films
7The Best Exotic Marigold Hotel$3,939-22%32-15$123$46,332,89522Fox Searchlight
8Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$3,78255%40-45$95$3,125,6134Paramount
9The Watch$3,7485%46-31$81$34,302,30110Fox
10Born to Be Wild 3D$3,285-48%330$100$20,946,30678Warner Bros. / IMAX
11The Apparition$3,035-4%6530$47$4,914,1726Warner Bros.
12Ruby Sparks$1,91175%17-26$112$2,504,75410Fox Searchlight
13Thaandavam$1,860-45%45--$41$145,7081UTV Communications
14Safety Not Guaranteed$1,46351%34-6$43$3,986,35917FilmDistrict
15Cosmopolis$59622%5-4$119$763,4767Entertainment One Films
16Toys in the Attic$46037%60$77$61,1764Hannover House
17Nitro Circus The Movie 3D$23334%70$33$3,375,3758ARC Entertainment