Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, Oct. 8 2012

Wide (1000+)

#TitleMon, Oct. 8 2012LocationsAvg.TotalWks.Dist.
1Taken 2$5,501,950-55%3,661--$1,503$55,016,7191Fox
2Hotel Transylvania$4,656,067-47%3,3523$1,389$81,367,9942Sony / Columbia
3Pitch Perfect$1,897,450-53%2,7702435$685$23,590,4882Universal
4Looper$1,737,417-50%2,9931$580$41,954,0692Sony / TriStar
5Frankenweenie$1,662,450-53%3,005--$553$13,074,6631Disney
6End of Watch$603,011-49%2,370-410$254$33,453,0283Open Road
7Trouble with the Curve$504,169-49%3,003-209$168$30,173,1453Warner Bros.
8House at the End of the Street$405,929-57%2,720-363$149$27,995,0963Relativity Media
9Finding Nemo 3D$332,972-39%1,746-893$191$39,371,9694Disney
10Resident Evil: Retribution$165,373-53%1,361-1020$122$41,174,1694Sony / Screen Gems
11Won't Back Down$150,081-48%2,5172$60$4,633,7512Fox

Limited (100 — 999)

#TitleMon, Oct. 8 2012LocationsAvg.TotalWks.Dist.
1The Master$270,630-48%8648$313$12,607,6624Weinstein Company
2The Perks of Being A Wallflower$227,214-49%221119$1,028$3,576,0793Lionsgate / Summit
3Dredd 3D$116,580-42%831-1726$140$12,812,2353Lionsgate
4The Dark Knight Rises$103,983-48%575-80$181$445,473,62412Warner Bros.
5Arbitrage$82,700-55%244-12$339$6,138,6814Roadside Attractions
6The Possession$62,059-60%821-797$76$48,453,4426Lionsgate
7The Bourne Legacy$50,610-43%482-342$105$112,325,9159Universal
8Ice Age: Continental Drift$50,008-48%300-87$167$159,523,27013Fox
9The Odd Life of Timothy Green$47,613-32%534-653$89$50,247,5338Disney
10Diary of a Wimpy Kid: Dog Days$31,358-41%257-75$122$48,283,95410Fox
11Lawless$30,151-67%611-892$49$37,031,6116Weinstein Company
12ParaNorman$27,506-52%342-867$80$54,381,7928Focus
13The Campaign$24,780-45%303-327$82$86,290,1519Warner Bros.
14The Expendables 2$22,171-54%313-502$71$84,392,5298Lionsgate
15Ted (2012)$20,570-49%187-38$110$218,364,66515Universal
16Barfi!$20,438-61%110-17$186$2,712,5994UTV Communications
17Madagascar 3: Europe's Most Wanted$19,633-39%155-48$127$216,253,38718Paramount / DreamWorks

Platform (1 — 99)

#TitleMon, Oct. 8 2012LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$23,843-29%520$459$8,989,40225Warner Bros. / IMAX
2The Intouchables$18,101-45%84-37$215$12,657,24020Weinstein Company
3Moonrise Kingdom$9,693-38%9210$105$45,391,85020Focus
4Beasts of the Southern Wild$9,259-26%51-18$182$11,110,75715Fox Searchlight
5Born to Be Wild 3D$8,888-25%330$269$20,989,83479Warner Bros. / IMAX
6Thaandavam$8,538-37%21-24$407$192,1992UTV Communications
7The Best Exotic Marigold Hotel$4,05023%18-14$225$46,347,58423Fox Searchlight
8Escape Fire: The Fight To Rescue American Healthcare$3,406-54%12--$284$34,3591Roadside Attractions
9The Watch$2,502-58%32-14$78$34,334,40711Fox
10For A Good Time, Call...$2,379-36%43-41$55$1,246,3406Focus
11Heroine$2,023-41%18-79$112$595,3673UTV Communications
12The Apparition$1,955-58%38-27$51$4,932,7537Warner Bros.
13Safety Not Guaranteed$1,411-31%24-10$59$3,995,32218FilmDistrict
1410 Years$556-64%21-42$26$201,7024Anchor Bay Films
15Toys in the Attic$216-58%4-2$54$63,2315Hannover House
16Nitro Circus The Movie 3D$172-66%6-1$29$3,377,0779ARC Entertainment